Great Power Technology

Chapter 95: Asymmetric Strategies
Ye Zhou didn't continue the simulation. Judging from the completion rate of 1%, he already knew that the simulation plot this time was not something he could easily complete. He might as well collect some necessary information in reality first.

For example, the cause of the nuclear fuel reactor explosion accident and the like, if the general cause is clarified, it will be easier to deal with it in subsequent simulations.

He exited the simulator. At this time, less than 10 minutes had passed in reality. He glanced at the time and was about to wake up Ye Lan who had slept for nearly 6 hours and hadn't eaten a bite. Thinking that she opened the door and walked out of the room by herself.

Seeing Ye Lan's dazed look, Ye Zhou persuaded with some distress:
"There's no need to be so anxious! It's not a matter of life and death!"

"Then you were still in the same situation when you were in the Xinghuo factory. Your dark circles haven't disappeared yet, so you have the nerve to talk about me."

".I have a mission. If I fail to complete it, something will happen. What mission can you have now?"

Ye Lan rolled her eyes and walked around him, then sat down in front of the computer again.

"Didn't I do it well? I didn't mean to stay up late and starve to death. Brother, have you ordered anything?"

"You order it yourself, I have to go out now, I have to attend a seminar with Chen Hao and the others, and ask Chen Hao for equipment by the way."

Ye Lan glanced at him in surprise, and asked a little puzzled:
"I can still understand the need for people. What does it mean to need equipment? Didn't you say that you should purchase it yourself?"

Ye Zhou shook his head and replied:
"Most of the things I want to do are not available in the market. Letting me purchase by myself means that I will allocate funds from the R&D budget, but the specific supplier companies still have to discuss with them. After all, there are Some of the equipment may involve classified technology."

"Aero engines? But I see that there are also many commercial engine manufacturers. Boeing and the like? No, Boeing is not a real commercial company. Well, I understand."

Ye Lan herself studied economics, and she is well aware of the twists and turns behind these international manufacturers.

How many of the current international major manufacturers, especially major equipment manufacturers, have a clean foundation?
More or less related to the military industry, the government, etc., she remembered that there was a hell joke about the three questions that should never be asked.

You can't ask a woman's age, a man's salary, or what Volkswagen did between 1933 and 1945.

Like the public, although Boeing is not a military-industrial enterprise with a pure blood like Lockheed Martin, they do a lot of dirty work.

"It's good to understand."

Ye Zhou glanced at her, opened the door and left.

The seminar he will participate in today is about how to expand the influence of domestic communication equipment worldwide. The core is the promotion strategy of lithography machines. In this conference, he will combine technical theory and business logic for the first time , to explain your point of view.

If his point of view can be recognized by the majority, then he can take advantage of the opportunity to ask Chen Hao for some engine-related resources.

When Ye Zhou rushed to the seminar site, on the other side of the sea, a seminar with almost the same theme was also going on.

The only difference is that the opponent's theme is "how to prevent the expansion of the influence of communication equipment in the world".

The speaker was a white-haired old man who was once the CEO of Qualcomm, and after resigning, he is still active in the manufacturing industry as a consultant.

"If according to my point of view, the first thing the other party will do after fully mastering the manufacturing technology is to fight us on price, because our product will also be available soon, they will not give us any respite, but will Low prices and plentiful supply killed us in the cradle before we grew up."

"We have learned a lot about this before."

"So, my suggestion is that we should, like them, announce the price reduction information in advance and lock some orders in advance, so that at least we can get enough breathing time under the impact of the other party's price."

"As long as there is time, as long as our industry is not directly defeated, then we can regain the initiative by virtue of technological accumulation."

Most people in the venue nodded in agreement, but there were still some people who frowned and did not respond.

"However, if you follow your strategy, isn't that equivalent to us taking the initiative to enter the opponent's price war trap? This is not the result we want at all!"

"In a price war with them, we have never gained even the slightest advantage. Have you forgotten about rare earths? At that time, we thought they had been defeated, but now? We are the ones who are really eaten away! "

"Most of the time, their price wars are just a cover! It's a cover for their ulterior purpose!"

A man in a suit and leather shoes retorted sternly.

The white-haired old man sighed and said:
"Richard, what you said is correct. It's true that we can't gain any advantage in a price war with them. However, this is what the other party should do. It is true that the other party is not checkmate, but it is already trapping us to death." Now, if we are not willing to sacrifice our queen now, then we can only watch the king be checked to death."

"This is survival with a broken arm, and it is our only chance."

After listening to the painful voice of the white-haired old man, the man named Richard quieted down.

What he said just now was out of momentary anger, but in fact, he himself knew very well that a price war in a short period of time was both inevitable and the only opportunity.

Seeing that there were no more objections, the white-haired old man nodded to the officials on the plate.

A few hours later, an unwritten order was sent to the executives of all the companies involved.

The price war against the industry is about to kick off.

At 15 o'clock in the afternoon, the seminar organized by Chen Hao started. The first speakers were various leaders in the field of domestic economic management and related industry personnel. Ye Zhou, as the actual opinion leader of this meeting, was placed in the final sequence to speak .

The suggestions in the previous speeches mainly focused on the proven and effective expansion channels such as price wars, supporting services, resources for equipment, land for equipment, etc. Although they are very stable, everyone knows that in chips In this unique industry, these strategies may not really achieve the desired results.

Therefore, when it was Ye Zhou's turn to speak, everyone looked at him expectantly, wanting to know what kind of suggestion he would give.

Ye Zhou took a sip of the mineral water on the table, cleared his throat and said:
"I think the suggestions made by the seniors here are very good, and they are also in line with the laws of the market economy. But, to be honest, we can formulate such a strategy, and the opponent can also guess it [-]%."

"So, from a practical point of view, I don't think these strategies can bring much advantage to our equipment promotion. What we need is an asymmetric strategy."

"The most important thing in the sales of a product is to grasp the pain points of customers. Now, there are only two most painful points in the chip industry, and everyone must know it."

"Not price, not volume."

"First, confidentiality, to ensure that the chip has no backdoor program; second, patent barriers, to allow the other party to imitate the chip to a limited extent."

"If we go to a price war, the other party will indeed have to deal with it, but that will not fundamentally touch their interests."

"Only the two points I mentioned above are the operations that they absolutely cannot call."

"I have two suggestions."

"First, open patent restrictions. Customers who have signed an exclusive contract for more than ten years will provide them or their designated beneficiaries with chip design licenses. Note that this is only chip design, and the license will be used after several years."

"Second, use CDB's worldwide credit to guarantee the confidentiality of the chip. If a backdoor is discovered, a huge sum of money will be compensated at one time."

After listening to Ye Zhou's words, everyone present was silent for a few seconds.

After a while, someone asked:
"It is understandable to open patent restrictions. After all, we have always been ahead in the field of chip design, and it is not a big loss to authorize some patents. But... if you promise confidentiality, I don't see any advantages."

"We can promise, and the other party can also promise, anyway, customers can't detect it, so we can only trust them."

Ye Zhou smiled slightly and asked back:
"Customers can't detect it, but we can detect it."

The man frowned and shook his head, then continued:
"In most cases, we can't detect it. The back door is not that simple. If we want to do it, the other party can't detect it. Wait, I understand what you mean. But in case the other party uses the same What should we do against us?"

Ye Zhou had already thought about the answer to this question, and he replied without hesitation:

"We can prove our innocence. Worried about our confidentiality? Quite simply, those customers who have signed a ten-year exclusive contract with us and need to use our design to produce their own chips in the future will definitely speak for us."

(End of this chapter)