Daming: From the end of Hongwu

173 Chapter 171 - Competition as Dust

A few rays of sunlight shone through the window on Zhen Wu's desk, and the desk became brighter for a moment, and some fine dust could no longer be hidden, appearing in the eyes of Zhen Wu and others, floating and wandering in the air.

After the third child's words fell, Zhen Wu frowned slightly.

Zhen Wu didn't care whether the other party was afraid of him or not. Even if he was favored by Zhu Di again, no matter how powerful he was, he would never be able to make everyone shy away. , used on him, somewhat contemptuous.

Or deliberately test whether he really lost power?Want to see his response?

Zhen Wu narrowed his eyes, and his gaze followed the ups and downs of the dust.

Competition in this world is really everywhere.

Just like the dust in front of my eyes, although it is inconspicuous, it is also scattered in the sun.

"Since this is the case, third child, you should go to the shop and watch for a few days. If you meet a little ruffian looking for trouble again, don't be merciful, and don't care who sent it, call Cao Xiaoman and send them the whole litter. In the yamen." Zhen Wu's eyes were still chasing the dust, his expression was unusually casual.

Shi Leng and Shi Nuan beamed with joy. If they just let them solve this matter, it would be a very troublesome and difficult matter.

The third child was stunned, not very satisfied with this approach, and said unhappily: "Why don't you smash the other party's shop, they are looking for something first, and they can still find our fault?"

Zhen Wu retracted his gaze at this time and looked at the third child. Among the younger brothers and sisters in the family, the third child was the most responsible, but it was also what Zhen Wu was most worried about. With a strong sense of justice, when encountering a situation of being bullied, I will feel that I can't hold back my face, thinking of retaliation, trying to show my strength in this way.

The third child thought that Zhen Wu was about to criticize him again, so he withdrew his blustering energy like a conditioned reflex, and became obedient and stood with his hands down.

But unexpectedly, Zhen Wu just smiled lightly.

It's not a bad thing for boys to be noisy during adolescence. The more noisy they are, the more precipitation they will get after reflection after two years of maturity.

"It's not our style to smash the other party's shop. Just arrest the person and warn the other party that we don't want to mess with it. There is no need to deliberately expand the conflict. In the end, this matter is just some fights in the business. It's better to be in the business. Let’s fight for the top, then you say, even if we smash the other party’s shop, our business will improve?”

The third child muttered: "But this is too cheap for them."

"If you can't look at things, it's not cheap for others. It depends on whether it's good for you. It's not good for you. Even if you make others unlucky, it's meaningless. After all, you live your own life, not watching other people's jokes or letting others If you are unlucky, you will be able to live comfortably, and you should think more about your own gains and losses."

Zhen Wu himself may not be able to do this sentence. Sometimes he sees people who are not pleasing to the eye, even if he is unlucky, he will step on the other person's feet, but this does not prevent Zhen Wu from teaching these things to the third child.

He's the boss, that's his right.

Seeing what the third child said to him, Zhen Wu heard it in his heart, and turned to look at Shi Leng.

Although he didn't agree with the third child smashing the opponent's shop directly, it didn't mean that Zhen Wu was happy for the opponent to open the shop opposite his house, and the opponent was very arrogant, so arrogant that Zhen Wu didn't like it.

Therefore, Zhen Wu must also think of some ways to make things difficult for the opponent.

Zhen Wu thought briefly, and said, "I went to the shop once before. I had something to do at the time, and I didn't have time to tell you. I just had a good chat with you today. There is something wrong with the layout of your shop, and it needs to be reorganized. "

Shi Leng was taken aback for a moment, and looked at Zhen Wu for no reason.

Before he opened the shop, he looked at all the fur shops in Beiping City, and he dared to pat his chest to assure that the layout of the shop was no worse than any one.

Moreover, the two brothers and sisters are guarding the shop, cherishing it, and cleaning it every day. It can be said that the whole shop is spotless.

However, Zhen Wu's subsequent words directly surprised Shi Leng.

Zhen Wu knocked on the table and said: "You guys have done a good job of decorating the store, this is not good, it needs to be changed."

As soon as this sentence fell, not only Shi Leng, but also the third child and Shi Nuan were stunned. The arrangement is too good, isn't it good?Anyone who does business thinks that the store is not good enough.

Seeing the expressions of these people, Zhen Wu rolled his eyes. When it comes to business, this is his old profession, and his accomplishments in this are beyond the imagination of the third child.

"Different things require different layouts. Other fur shops sell high-quality furs. The high-end layout of the store can give people a good first impression and help them sell good furs. , but we are different, what we sell is inferior or even inferior furs, you have arranged the store so well, customers thought there were good furs to choose from, but when they came in and saw that the furs were so bad, it would be strange to leave without turning their heads , What is this called, it does not meet the customer's initial expectations, think about it, can the business be good like this?"

Shi Leng listened, recalling the situation in the store these days in his mind, he couldn't help nodding. It was indeed as Zhen Wu said, many customers came in to check the quality of the leather, and then turned their heads and left.

He didn't pay attention to it before, because he knew their leather was of poor quality, and he thought it was because he hadn't found a suitable customer, but now listening to Zhen Wu's words, he realized that things didn't seem so simple.

"Then how should it be arranged?" Shi Leng asked.

Zhen Wu curled his lips and said: "Just spread a cloth on the ground and pile up all the leathers regardless of good or bad, which is better than now. At least when customers come in and see the mess, they won't think that there is something wrong with the leather." How good it is, when they get started, they find that some leathers are not as bad as they imagined, and they will immediately have a sense of recognition for our leathers, which will make them sell better."

"But who would go into the store to look at it like this." Shi Leng said bitterly.

Zhen Wu sighed, and pointed at Shi Leng: "You, I have to teach you when I have time. If you want to talk about those high-ranking officials and rich families, they will definitely look down on you and won't be willing to come into the shop." , but the problem is that we have no intention of selling leather to these people at all, and these people will not buy too bad leather. Our real customers should be those ordinary people. Too many, what they want is to keep warm, you should find a way to attract these people.”

Speaking of this, Zhen Wu drank his saliva, and then said: "You said that you have arranged the shop so well, and the common people will feel that the goods inside are not cheap when they look at it from the outside. Put down the style, let the common people know that they can afford it when they look at it from the outside.”

Speaking of this, Shi Leng suddenly realized that he was not stupid at all, and he immediately understood after being touched by Zhen Wu. This is like selling combs in a monk's temple, which is outrageous.

Even the third child and Shi Nuan looked at each other with surprise on their faces. The two of them never thought that there would be so many tricks in the business, and then the three of them looked at Zhen Wu in a different way.

The third child was simpler in his heart, he just felt that his elder brother also understood this, which was very powerful.

Shi Leng and Shi Nuan were shocked, and had to sigh, no wonder Zhen Wu was able to achieve his current status, he really is not a mortal.

Shi Leng even thought that if Zhen Wu went into business, he might earn a lot of money in a short time. Thinking of this, he looked at Zhen Wu more and more firmly.

With such a person, the future can be expected.

At this time, Zhen Wu was lost in thought. Just such a simple change of layout is not enough to make the business better. After all, fur is not a cheap commodity, even if it is a lot of fur, not everyone can consume it. In order to make the business completely boom, it seems that they want to think of some gimmicks.

So, the Jiangnan leather factory closed down?
Zhen Wu thought about it carefully, and it was really reliable, but the original words would definitely not work. He had to make up a story that would have an impact on people today. He thought for a while, then reached out and took the brush off the pen holder, Dip the ink, refine the idea, and finally write a paragraph of advertising on paper.

The general idea is that Liu Yuanwai from Liaodong ruined his family and wanted to marry an oiran from the south of the Yangtze River, so the family's fur business was sold at a big sale with tears...

This word was too shameful, Zhen Wu couldn't read it out, after writing it, handed it to Shi Leng, let Shi Leng explain the words silently to the guys in the confession hall, and then stood at the entrance of the shop and shouted in turn.

After Shi Leng took it, he blew on the ink, and when the ink was dry, he folded it carefully and put it in his sleeve.

Afterwards, Zhen Wu talked to them about the business for a while, and after talking for about half an hour, Shi Leng and the three broke up.

The youngest followed the Shi Leng brothers and sisters to the shop.

For a moment, only Zhen Wu was left in Zhen Wu's study. Zhen Wu looked at the backs of the three of them through the window and shook his head amusingly.

He is not sure how effective the methods he just said are in this era, but he will always try to do them. The effect is the best, and it is not too late to think of other methods if they do not work.

He has a lot of ideas.

However, Zhen Wu at least knew one thing, after their vulgar propaganda, the style of the shop opposite them couldn't be better.

As for the shops selling this kind of high-end fur, once it makes people feel vulgar, the business will not be so good.

……

(End of this chapter)