Sail across the sea

Chapter 171 Hunger Marketing
When everyone got into the car, Chen Xingquan asked Gao Fan if he wanted to see Deng Youliang first, Gao Fan said he was not in a hurry, so Chen Xingquan told the driver to go directly to Yanzhou.Gao Fan noticed that Chen Xingquan did not tell the driver the location of the paint factory. It seems that the driver must have been to the paint factory.

Along the way, Chen Xingquan began to introduce the business situation of the past two months to Gao Fan.He had said something to Gao Fan on the phone before, and he will introduce it face to face, so naturally it will be more detailed.

Xinglong Paint Factory started to put into formal production in September.At this time, the effect of Chen Xingquan's free trial in the early stage has been shown.

Those fishing boats and transport boats using anti-fouling coatings have worked in the sea for a month, and there is almost no biological adhesion on the bottom of the boats. After returning to the voyage, there is no need to clean up, which saves a lot of manpower and time. The shrewd people in Shuinan can easily Turn it all into money and realize the benefits of using antifouling paint.

As Chen Xingquan said, the aroma of wine is not afraid of deep alleys.The news that a small factory in Yanzhou was able to produce antifouling paint for fishing boats spread throughout the coastal areas of Shuinan almost overnight.

First, the fishery brigade and marine transportation company in the Renqiao area came to the door, and then people from several coastal areas such as Jingang and Mayan also came.Everyone is holding cash, claiming that the price is not a problem, as long as the goods are in stock, everyone can accept a price increase.

The production capacity of the paint factory is limited, and it is simply impossible to meet the needs of so many people at once.Chen Xingquan's original arrangement was that the paint factory would operate 12 hours a day, but now it can only operate 24 hours a day.

The chemical raw materials used in the manufacture of antifouling paints were not available at one time. Fortunately, those units that wanted to buy paints also had some energy. They immediately expressed that they could help Xinglong Paint Factory to purchase chemical raw materials. The condition is naturally that the paints produced should prioritize their needs. .

When the production was at its most tense, Chen Xingquan once thought about whether to add another set of production equipment.His father, Chen Linfa, stopped him, saying that the demand in Shuinan is actually not that great, and the supply is in short supply now, just because everyone is crowded at this time to purchase.

Anti-fouling paint is not ineffective after one use. According to Gao Fan, if the paint is painted on the bottom of the fishing boat, it can guarantee the anti-fouling effect for one year, and it needs to be repainted after one year.

Now it is because this product has just come out, and everyone is eager to buy it, so the production capacity of the paint factory cannot keep up.After a few months, when everyone's boats are painted and it's not time to update, the demand will drop.At that time, it would be a waste of money to have an extra device.

"How is the situation now, has it eased up?" Gao Fan asked.

"It's better than when it first started." Chen Xingquan said, "At the beginning, those people followed suit. In fact, there is no need to rush for things like painting paint. Now the factory is still open 24 hours a day, but basically it can keep up with orders. Yes. If you buy paint, you will be able to buy it in a week at most."

"Ha, so we still need to line up." Gao Fan smiled.

It works 24 hours a day, and you have to wait in line for a week before you can buy it.It's no wonder that Chen Xingquan is upset that the business can reach this level.

Chen Xingquan said: "Some fishery brigades are anxious to go to sea and don't want to wait, so they have to find someone to open the back door. Fishery production is a serious matter, so in some places the county magistrate personally calls to contact. A deputy commissioner called."

"Should I call you directly?" Gao Fan asked with interest.

"Of course not." Chen Xingquan said, "They always call the county, and then the county calls us, saying that certain people's goods should be guaranteed first."

"However, people in the county are quite polite. They always call to discuss with us." Ke Shuilong interjected.

Chen Xingquan said: "Everyone is a person of status, and they must be more polite when speaking. But we dare not listen to what the county has said. If we are a small factory, if we dare not listen to the county, they will give us a word. Fingers can crush us to death."

He said so, but there was a bit of pride in his tone.Being able to get people from the county to call specifically and in a polite manner reflects that he already has some status.He is now able to borrow a car from another unit, which is actually the reason for this.

Gao Fan listened to Chen Xingquan's introduction, and a thought came to his mind: he had to wait in line for a week to buy paint. Could it be that Chen Xingquan did it on purpose?
He knew that Chen Xingquan was not a time traveler, so he must have never learned what hunger marketing is.But this young farmer entrepreneur has an innate business talent, and maybe he has figured out the routine of hunger marketing.

Maintaining a certain degree of scarcity can deter buyers from bargaining.At the same time, some buyers who are eager to buy the goods will try their best to ask someone to intercede, which provides another opportunity for Chen Xingquan to get in touch with the power department.

The one-week waiting time in the queue is not long, and the average user can still afford it, so it will not cause the loss of users.

Such a beneficial and harmless method, I believe Chen Xingquan can definitely think of it.

Of course, to achieve this, there is another prerequisite, that is, the products of Xinglong Paint Factory are in a monopoly position, and there is no other semicolon.

Thinking of this, Gao Fan asked: "By the way, Lao Chen, our paint is selling so well, isn't there anyone imitating it?"

"Why not!" Chen Xingquan said, "I know about five or six incidents of trying to bribe our workers. I have thought of this from the beginning, so I have not disclosed this formula to anyone. Now the factory In addition to my father, there are me and Shuilong, no one knows the formula of this paint.

"Several factories tried to guess our formula by analyzing the raw materials we purchased, and the results were completely different. Some of them worked a little bit, but they were much worse than our coatings. And some It’s useless at all, and the paint will be completely dissolved in water, but it can poison a group of small fish.”

Gao Fan nodded and said, "My formula is still somewhat technically difficult, and it is indeed not easy for them to deduce the entire formula just by analyzing the raw materials.

"However, this formula is not too complicated for professionals. I guess in the end those competitors will go to the teachers in the university or the engineers of the Chemical Research Institute, and ask them to help crack it, just like cracking our pigment before. Same recipe."

"That's right." Chen Xingquan said, "That's what I'm worried about now. Alas, it's really not easy to start a business now. If there is any good product, everyone will come to learn it, and then there will be no profit."

(End of this chapter)