My life is full of pop-ups

Chapter 145 Believe in Human Nature

Entrepreneurs have many partners in the early days.

But no matter success or failure, when they go further and further on the road of entrepreneurship, some people will quietly stay away.

Chen Zui hasn't gone far yet, and what is in front of him are his partners.

Xu Dangwu, a high school classmate, is honest and honest. He is suitable for doing some conservative things. He is not good at pioneering, but he is absolutely reliable.

Today he wore an old shirt that fit his personality, a pair of washed white jeans, and a pair of sneakers that were much cleaner than yesterday, which represented his mood of wanting to have fun.

University roommate Zhao Xiaokai is emotional and good at communication. At the same time, because of his family background, he has the best business vision among these people. At the same time, because he knows more, since he and Chen Zui started their business together, he is often shocked. Be enlightened often.

Judging from his clothes today, he is the local tyrant among the college students in this era. The Nikes in his clothes not only represent OK, but also represent money.

The full-level roommate Wang Donghe, compared to Xu Dangwu, Wang Donghe's personality is not that kind of stubborn, but in terms of fighting incidents, he is definitely not honest, but just simple and honest, and at the same time he is more willing to take responsibility and is more careful, very suitable for some work in tandem.

Xiao Shen, the warehouse manager, is a principled kid. At least judging from his work so far, he deserves to be reassured.

As for the other two non-staff girls, they were Chen Zui's foreign aid.

Brother Wenwen with big breasts is wearing a white shirt today, the fabric on the chest is stretched to the extreme, the buttons are so hanging and the quilt is grinning open, but it is so subtle that it has been tight all the time, and it seems that it will never collapse. balance.

Tang Ran, the head of the external relations department, she has a face that can be regarded as excellent. The key point is that she is wearing a pair of pencil jeans that are very close-fitting today, showing her slender and straight long legs to the fullest.

When all of them saw the line of Chen's most underlined words, everyone's face was covered.

The first cup of milk tea in autumn?
What the hell?

What marketing?

What is this for?
Of course they don't know that the so-called first cup of milk tea in autumn started on the Yue P website, which is a secret signal.

Only after the capital entered the market later, the essence of this sentence changed. It not only maxed out the circle of friends in China, but also linked the entire milk tea industry, which can be called a marketing carnival.

Before, Chen felt that the so-called marketing was to make consumers feel that they were taking advantage.

But after the barrage talked about this case, he had a new understanding of marketing.

It will not take a few years for capital to achieve almost extreme marketing in terms of making consumers feel that they are taking advantage.

Rolling and rolling, it seems that it is not normal for anyone to have a discount.

So that later, consumers became accustomed to discounts, discounts, and various promotional activities, and even became numb.

So how do you get more money out of the pockets of consumers who are no longer interested in taking advantage?

The answer is to use marketing means to create demand without demand.

Whether it is the Double Eleven shopping festival created out of thin air driven by capital a few years later, it will directly make all e-commerce websites take off.

It was the first cup of milk tea in autumn, which was essentially creating demand for consumers.

You have money in your pocket and don't want to spend it, right?

That capital will give you a reason to spend money.

Chen is the least capital, and he didn't want to empty the wallets of his classmates. He only wanted to achieve three goals by creating demand for this activity.

First, let the traffic in the group, through one consumption, pay attention to the preferential information of group buying, and gradually develop into high-quality customers of group buying.

Second, through this event, the merchants along Xueyuan South Road will be able to see a hunting sound, which will make everyone envious, and the banner will be erected high, so as to attract more merchants to join.

Third, make money and accumulate strength for the future.

Of course, there are also risks in this, because the creation of demand can not be done in a pinch, just a word of BB, what is needed is a clear strategy, clear tactics, and the investment of real money.

If the trend has not been driven after the investment, then the money is undoubtedly thrown into the river for nothing.

Calling everyone to the warehouse today for this small meeting is to mobilize all the forces in hand, integrate resources, and go all out.

But it was obvious that no one in the warehouse could keep up with Chen Zui's train of thought.

"Can you talk?"

"I do not understand."

"So what are we going to do?"

"Shall we sell milk tea?"

Looking at the partners in front of him, Chen had no choice but to explain patiently.

……

Half an hour later, when what he said was dry, and the sunlight outside was slowly slanting into the warehouse, everyone finally seemed to understand half understood, but didn't fully understand.
Tang Ran was the one who heard it clearly. She sat on the chair and tapped Erlang's legs: "So, this is what we mean to create a trend, right?"

Chen nodded heavily: "Yes."

Wang Donghe still didn't understand: "What do you mean?"

Xu Dangwu struggled just like him, spreading his hands.

Xiao Shen scratched his head, wondering if the little boss didn't do a good business in the small shop, what kind of milk tea did he make, wouldn't it be nice to count money here every day?
It must be that Zhao Xiaokai has a high level of comprehension, and he said: "What the third brother means is that we have to make this matter so that all the students on the South Road of the Academy feel that if they don't buy this cup of milk tea today, they will feel sorry for themselves and their parents." , I'm sorry for the cultivation of the country."

Chen Zui: "..., that's not the case."

Wang Donghe only thought about doing things: "So specifically, what are we going to do?"

Chen Zui pointed to the small blackboard, which had already been planned very clearly. It wrote everyone's tasks and the work they were responsible for, but there were no Tang Ran and Wenwen's.

Of course, they are not Chen Zui's partners or employees, but rather familiar classmates.

But calling them here today has a purpose.

So when Wang Donghe and Xu Dangwu looked at the blackboard and began to comprehend, Tang Ran and Wenwen looked at Chen Zui together.

Chen Zui came in front of them with a serious face, and before he could speak, the two had different reactions.

Tang Ranyan smiled, seeming to be holding it, but she only complained: "I helped you last time, and I haven't treated you yet."

"Remember, it's almost there."

After all, Wenwen, the big-breasted brother, said loyalty, and slapped her chest: "You say, I will do it."

Chen most directly responded by knocking on his chest to show the brotherhood between the two
After finishing this action, he immediately said, "This time, I won't do it for nothing, just give me the money."

Tang Ran raised his eyebrows: "How much?"

Wenwen: "No, I just like to give it to you for nothing"

[What are the words of tigers and wolves? 】

【Excuse me, how did Baigan do it? What is his posture? 】

[I can, I sign up! 】

Chen Zui looked at Wenwen: "I need you to mobilize your circle of friends and let everyone post photos of themselves holding 'the first cup of milk tea in autumn' on Qzone and Xiaonei."

Wenwen nodded: "No problem."

Chen Zui looked at Tang Ran: "It's the same reason. I need my senior to mobilize your network. It's best for all the members of the student union on Xueyuan South Road, as well as people from major clubs to participate."

As he said that, he grabbed a drink box and sat down: "Everyone gives money, and the superior develops a downline, not only giving money to the downline, but also giving money to the superior, the specific method"

Chen Zui took out a form, all of which were MLM or micro-business development offline routines, but the difference was that what they had to do was only one-off.

Wenwen took the form and looked at it without saying anything. Tang Ran raised her head in astonishment: "How much does it cost?"

Chen Zui: "Do it harder, let's leave sooner."

Seeing the form in their hands, everyone gathered around and saw the quotation on it.

Zhao Xiaokai: "It's not tens of thousands, and it's not worth it. And it's just a promotional fee. The cost of making milk tea is not included in it."

Wang Donghe scratched his head: "Is this useful?"

Xu Dangwu didn't speak, but looking at Chen Zui, he felt that such a large investment was obviously not a good choice.

Wenwen also said at this time: "If this really doesn't create a trend, it's just giving money to the students."

Tang Ran agreed with her in a rare way: "Yes, Chen Zui, have you thought about it? This is not a small sum. If it fails..."

Hearing everyone's doubts, Chen Zui smiled: "We must believe in the humanity of our classmates."

"Ok?"

"What do you mean?"

"What kind of humanity do you guys have?"

Chen Zui replied: "Greed for vanity, follow the crowd, compare blindly."

When everyone was speechless, he turned his head and looked at the sunshine outside the warehouse: "So we will succeed."

　a while

　　
　
(End of this chapter)