I really want to pounce

Chapter 46 We have to develop our own channels and attack the sinking market!

3 month 7 day.

Start the editorial department.

All editors sit together.

Next to it, several staff members from other departments came.

At the main seat of the meeting, Xing Chen, the vice president and editor-in-chief of Qidian Group, sat.

Looks like today is a convention.

After everyone arrived, Xingchen pressed the remote control, and the ppt on the screen in front of him turned the page.

The meeting is about to begin.

"We still follow the old rules. To make a long story short, let me ask you a question first. Have you paid attention to the news of Pinxixi's listing recently?"

"Uh?"

All the editors were taken aback, caught off guard by the beginning.

Aren't we going to start a little conference?

How about e-commerce?Although it also has the shadow of the Penguin Group behind it, and it is backed by this behemoth like Qidian, but the field is different.

A group of editor-in-chief Kao Nai tentatively said: "I know a little bit, their user base is very high. Although they burned a lot of money in the early stage, they also expanded the market very quickly. With the Xixi knife technique, all netizens were cut to numb. It can be said that It is a model of viral marketing. After the listing, the money burned in the early stage has been returned, and there is a faint trend of three-legged confrontation with the other two major e-commerce companies, cats and dogs.”

These are all common sense, and you can find any blogger talking about finance and economics on Douyin.

"That's good, but have you ever wondered why Pin Xixi succeeded?"

The editors below spoke enthusiastically.

"Because the marketing was good?"

"The capital behind it is willing to burn money and spend real money."

"Things are cheap, catering to the psychology of users who like to take advantage."

The stars clapped their hands.

"It's right, but it's not completely right. We need to see the essence through this phenomenon. Why can we have users at a low price? Even some products with poor quality, but they are very cheap and people buy them. The users who fight Xixi Who is the group?"

"It's people with low spending power, people who usually don't know how to shop online, and people outside the dog and cat e-commerce user group."

"They can expand rapidly because they have hit the sinking market, a blank area of ​​e-commerce. People with low spending power can see even a discount of one dollar, and these people occupy our country. 1/3 of the population has huge consumption potential! This is the reason why Pinxixi can be listed."

"Among them, the rural population is the main target. Many of them are loyal customers of Pinxixi. They rely on WeChat to spread, the software operation interface is simple, and the preferential price impresses these people who have never shopped online, thus leveraging After entering this big market and making the cake of e-commerce bigger, I am also full.”

"Then what inspiration can we get from Pinxixi's success?"

When Xing Chen said this, he stopped to take a sip of tea, leaving room for others to play.

Everyone also heard the meaning from Xingchen's words.

This is for them to open up new markets!
The editor-in-chief of the second group, Minghe, has some experience in this regard. After all, their group has the pioneering work "The Dragon King of the City" that took off from new media channels. The pinnacle of new media channels has not been surpassed so far.

Styx often said that if "The Dragon King" is not finished, this sales record will be broken, and it will continue to bring huge profits to Qidian.

It's a pity that Pu Ding is not a person who cares about money, so it's over when it's over.

It's a pity to make them the second group.

Fortunately, many authors recognized the signboard of the second group and began to contribute a large number of new media works. There are successors. Many works of their group performed very well in new media channels, which is the urgent need for Qidian to expand the market. pioneer.

"Editor-in-Chief, I think the new media cake is very good. We have only tasted it, and it still has great potential. Although other novel websites have entered the market one after another, we have the most authors on the whole network. All the websites combined are not as many as ours. I think we should create gods like before! Create a few more gods of new media channels, so as to occupy a large share of the channels with excellent works. New media channels, with works as the center Wang, I think we still have great potential to tap."

Xingchen nodded: "Styx is right. The second group has performed very well in the new media channels. I saw that several books have the potential to reproduce "The Dragon King of the Urban Son-in-Law". Keep it up! Do you have another opinion?"

Panda, the female editor-in-chief of the three groups, who is usually relatively taciturn, said: "The boss means that in addition to the new media market, we also need to open up new markets? Like Pinduoduo, we will open up sinking markets that no one has noticed, so as to gain A whole bunch of new users?"

Star showed a satisfied smile.

"Panda, keep talking."

"I think that the sinking market of online literature is similar to that of Pinxixi, and it is also in the rural market. There is a pure land where there are many groups who have never read online literature, and there are also many groups who have no payment habits. The consumption potential is huge. But how to conquer them still needs to be carefully planned.”

"Bingo!"

Star snapped his fingers.

"Panda is right, it's about to get to the core of the problem."

Styx said puzzledly: "Boss, new media channels also include this group of people. This is an intersecting group. Let's not talk about Weibo. That group may not intersect with rural groups, but WeChat has 10 billion people. There are many users, including almost all rural groups who can surf the Internet, and our new media advertisements have also been invested in it. Logically speaking, these users are already our target users.”

Xingchen: "That's right, WeChat has a large number of sinking users. Pinxixi made her fortune from WeChat, which has proved that the number of sinking users is amazing. They may have seen our new media advertisements, and many of them even helped us. Paid, but ... we only got a very small percentage of customers, and we only got a small portion of the new pie."

"Don't forget, what are the characteristics of new media channels? They are expensive, and many rural people simply look down on them. And they only give us 8% of the benefits, and they make a lot of money. If we maintain the current benefits, we will spend [-]% of the profits. If the money is given to customers, the unit price can be reduced by a large level, so that rural people can afford cheap novels!"

"Don't underestimate the word "cheap". This small change will allow Pinxixi to go public, and it will also allow us to take off!"

Everyone, respectfully.

As expected of being the editor-in-chief, this situation opened up in one fell swoop!
The editors seemed to see a Huangzhuang road ahead, waiting for everyone to go up to the sack to pick up money.

"So, we have to create our own channels and attack the sinking market at low prices! To win new users, we will take the first step. These users are ours, and they are just like using Pinxixi, it is difficult to buy them again. Use other products."

"There are currently two problems: one is how to build our channel platform on WeChat. The other is what kind of works can open up the sinking market in rural areas? The first problem has to be solved by people from the marketing department and the technical department, and the second problem is It’s something that the people in your editorial department should think about, one month at the latest, I want to see our channel appear on WeChat, which is full of good books that you attack the market!"

"Use your brain more, learn from Xiaoxing, find suitable works, and expand our territory for us!"

"Dismiss."

(End of this chapter)