I collect gold fingers in the heavens

Chapter 444 The richest man
July 2020.

【Shennong Special Drink Company】Newly launched a functional drink added with a small amount of golden scale powder and taurine, and took a very domineering name-【War God Tiangang】!
The wholesale price is 124 yuan per 12 sticks, and the retail price is 12 yuan per stick, which can be said to be the most expensive energy drink on the market.

This product focuses on refreshing and anti-fatigue, but it has been playing side-by-side advertisements, and has made a lot of soft advertisements, which means that this product has the ability to boost sex, or that it has the effect of nourishing yin and nourishing blood, and of course, because Adding golden scale grass powder, it does have this effect, but the amount is too small, almost negligible, whether it has any effect is a matter of opinion.

But let's not say it, the effect is surprisingly good.

This [Zhanshen Tiangang] was launched in early November 2020. By the end of the month, it had sold 11 TEUs in the domestic market, with a total turnover of 60 million yuan. The product is sold out.

You must know that November is the off-season in the off-season.

If a manufacturer sets a performance target of 6 yuan for a salesperson in June, then in November, the sales target that the salesperson gets is often less than 30 yuan.

The difference in the middle is three times.

In other words, if it is June instead of November, then maybe this [Vortron] may have sold 6 million TEUs. According to the wholesale price of 11 yuan a piece, the total turnover is 180 million yuan.

But even with the performance of 60 TEUs, when the news came out, it shocked the entire beverage industry.

Especially those functional beverage companies with a single product are trembling.

What are energy drinks?

According to the strict regulations on functional drinks in the "General Rules for Beverages" implemented in 2016, it includes sports drinks, energy drinks, nutrient drinks, electrolyte drinks and other categories.Functional drinks mainly refer to energy drinks, which contain a certain amount of energy and add appropriate nutrients or other specific ingredients, including various vitamins, lysine, taurine, inositol and caffeine, etc., so they have a refreshing effect. Beverage products that can supplement energy for the body or accelerate energy release and absorption.

According to statistics, the sales of energy drinks in my country increased from 2014 billion yuan in 234.93 to 2020 billion yuan in 447.78, with a compound annual growth rate of 11.35%, ranking second in the soft drink industry segment. The proportion of my country's total beverage sales has reached 2020%.

In other words, the sales volume of this functional drink market is just that big!
Judging from the performance of [Vortron], its annual sales will not be too low. After a year, there will be at least a turnover of about 20 billion.

And how long will it take for other functional drink companies to get to this point?

[Dongpeng] launched a functional drink imitating [Red Bull] very early, but in 2012, its sales in Dongguan only exceeded 1 million yuan.

Subsequently, starting from 2013, [Dongpeng] launched a brand marketing campaign. On the one hand, it invited celebrities to endorse it, and on the other hand, it gradually increased its publicity on various public media platforms.

The crazy investment in marketing made [Dongpeng] enter a period of rapid growth. In 2013, the number of people drinking [Dongpeng] exceeded 9 million. In 2017, [Dongpeng Special Drink] launched a gold pot product, with annual sales exceeding 40 billion. In 2018, the annual sales of [Dongpeng Special Drink] reached 50 billion yuan, and the performance was further improved.

And [Shennong Special Drink Company]'s [War God King Kong] is simply a one-step breakthrough. Once the product is launched, it has completed the achievements that other companies have achieved after years of operation.

2019年，国内能量饮料行业市场占有率超过1%的品牌共有6家，分别为红牛（57%）、东鹏饮料（15%）、乐虎（10%）、体质能量（6%）、XS（5%）、战马（4%）。

But now there is one more family!
[Zhanshen Tiangang] snatched such a large piece of cake, other companies will be affected, and it is a bit tormented.

This is still the sales volume of a new product of [Shennong Special Drink Company], and the sales volume of the other two products [Peach Blossom Yuan] and [Snow Banana Milk] is even higher.

Throughout November, [Tao Hua Yuan] sold 11 million TEUs, with a revenue of more than 200 million yuan.

The sales volume of [Snow Banana Milk] is even more exaggerated, because it is facing the global market. This month, it has been fully fired, with various production lines running continuously, and a large number of [Snow Banana Milk] are transported from the cold storage to the factory, and the production is finished. The beverage was then shipped across the country and around the world, eventually selling 665 million TEUs.

Because the international and domestic prices are different, the final revenue is 20.56 billion yuan.

Throughout November, [Shennong Special Drink Company] had a revenue of 11 billion yuan.

One month's performance, which is still an off-season month, can be more than half of the annual performance of a first-line functional beverage company!

The gross profit rate of [Dongpeng] is 49%, and the market speculates that the gross profit rate of the high-end [Shen Nong Special Drink] is at least 70%, and it may reach 80%!
Based on the revenue in November, [Shennong Special Drink Company] can generate revenue of 11 billion yuan a year, and the minimum gross profit can reach 324 billion yuan.

Judging from the current market's pursuit of several products of [Shen Nong Special Drink], the real performance of [Shen Nong Special Drink Company] in one year is more intelligent, and the revenue may directly exceed 400 billion yuan, which is only a few in China. Beverage companies are comparable.

After 2020, [Shennong Special Drink] can be directly promoted to the first-tier domestic brands.

After the news came out, the whole market went crazy.

It just so happened that several companies that were spun off from [Super Group] went through the green channel of the China Securities Regulatory Commission, and it took less than a year for them to go public intensively at the end of November.

[Flying Xia Takeaway], [Small Fresh Meat], [Shen Nong Orchard], [Blue Sky Environmental Protection], and the independent [Animal Husbandry Breeding], named [Super Group Animal Husbandry], and the [Audition] project as the core The established Internet information technology company - [Xuanjie Technology]!
As soon as these six companies go public, they will directly increase their daily limit!

As of the close, [Feixia Takeaway] was quoted at 72.9 yuan per share, with a market value of 3800 billion yuan, of which [Chaoqun Group] accounted for [-]% of the shares.

[Small Fresh Meat] was quoted at 10.23 yuan per share, with a market value of 210.5 billion yuan, of which [Chaoqun Group] accounted for [-]% of the shares.

[Shen Nong Orchard] reported 18.5 yuan per share, with a market value of 445.5 billion yuan, of which [Chaoqun Group] accounted for [-]% of the shares.

[Blue Sky Environmental Protection] reported 35.8 yuan per share, with a market value of 985 billion yuan, of which [Chaoqun Group] accounted for [-]% of the shares.

[Chaoqun Animal Husbandry], which is benchmarked against [Wen's Group] by the industry, reported 41.6 billion yuan, with a market value of 1285 billion yuan, of which [Chaoqun Group] accounted for [-]% of the shares.

And the most popular one is [Xuanjie Technology], which is quoted at 198 yuan per share, with a market value of 1.18 trillion yuan, of which [Chaoqun Group] holds [-]% of the shares!
According to the public information, Wu Siyuan clearly holds a 36.3% stake in [Chaoqun Group].

Not counting the value of [Chaoqun Group] itself, after the listing of these companies alone, Wu Siyuan has brought 3461.18 billion yuan of paper wealth, which is more than 540 billion yuan if converted into US dollars.

Not counting the market value of [Super Group]'s other industries, Wu Siyuan is already the richest man in the country, 160 billion US dollars more than the second place.

If other assets of [Chaoqun Group] are included, Forbes estimates that Wu Siyuan's wealth is between 700 billion and 800 billion, and he can be ranked in the top five or even the top three on the global rich list.

And this year, Wu Siyuan was 33 years old.

The 33-year-old richest man in the country.

Although he is not the youngest rich man in the country, it is enough to become the focus of public opinion.

(End of this chapter)