I collect gold fingers in the heavens

Chapter 264 Shop the Market 1
September 2016 is the beginning of autumn.

The weather in the south is still hot.

Traditionally, June, July, August, September, and October are peak seasons for beverages.

And after October, beverage sales will plummet.

These five months are also the season for beverage companies to ship in large quantities.

The major brand companies will invest a lot of energy and money in fighting each other in various channels, in order to make their own drinks sell more and their competitors' drinks to sell less.

9 month 17 number.

Saturday.

Yangcheng, Huguang District.

Jingxiu Street, Dasheng Road.

Ou Jinde, a salesman who has just joined [Yangcheng Shennong Special Food Co., Ltd.] for more than a month, is visiting merchants in the area he is in charge of.

The weather in Yangcheng in September was still extremely hot. Although he was riding an electric bike, Ou Jinde was still sweating profusely from the heat.

This is the daily life of the FMCG business. Every day, we have to come out to visit the merchants, no matter it is windy or rainy.

Of course, after the FMCG business is familiar with the market conditions and can easily complete its own performance every month, the business can usher in its own comfort period.

Ou Jinde was like this in the last FMCG company.

His previous company was a well-known Taiwanese company in China, which mainly focused on tea drinks and had a very high market share in China.

Because the product is easy to sell, the company pays the fee in a timely manner, and the distributors assigned to him are also strong enough, so Ou Jinde can complete his own performance every month, get the company's performance bonus, and add up various benefits every month. After deducting the five insurances and one housing fund, you can get five or six thousand, and sometimes you can get tens of thousands in the month when quarterly bonuses or year-end bonuses are issued.

The usual work is also very easy, because he has been operating in the market he is in charge of for three or four years. Year after year, he visits merchants according to the route day after day. After the morning meeting, I can find a few merchants to make a visiting card, call or WeChat to place an order and restock, and then I have nothing to do. I can get together with several businesses, play mahjong or sleep, smoke and talk about the mountains.

But the good times came to an abrupt end with the arrival of a new regional manager.

The new regional manager doesn't have a big heart, and he feels that he can feel at ease only if he has [his own people] under his command.

But the position of supervisor is already a carrot and a pit.

If the regional manager wants to arrange a good position for the people he has recruited, he must attack the original supervisor.

Except for the supervisor who has a back office, a strong business, and who actively approached him, the remaining two supervisors who are not at the same level become the target of this manager.

Ou Jinde's supervisor is one of those targeted.

In a fast-moving consumer company, it is very simple for the superiors to punish people. They ignore your market conditions, greatly increase your performance goals, deduct the amount of your expenses, and then catch a small problem and magnify it without limit. .

As time went by, Ou Jinde's job as a supervisor was boring. He negotiated with the new manager and left after taking two extra months' salary.

Only the [self-employed] recruited by the new regional manager can take the position of [supervisor].

However, this new [supervisor] used to be a businessman. Although it can be seen that he really wants to do a good job in performance and lead a good team, but he is inexperienced, and the results always backfire.

After a few months, the performance of the team he led often failed to meet the standards, and the internal members also had no cohesion at all, like a mass of loose sand.

If the performance cannot be completed, it means that there will be no bonus, or that the full bonus will not be obtained, which will lead to a significant reduction in the salary received.

Ou Jinde's salary has shrunk from six or seven thousand a month to three or four thousand, often more than three thousand.

A salary of more than [-] yuan, not including food and housing, is not enough at all.

The new regional manager likes to give them [painted cakes] every time they have a meeting.

But Ou Jinde, who often takes more than [-] yuan a month, said that the cake was really too much to eat. Xiu Weihong, the supervisor who just left, joined [Shennong Special Food and Beverage Co., Ltd.] and also became a supervisor. He was just a poor commander, so he recruited troops. Found Ou Jinde, an old subordinate.

[Shennong Special Food Co., Ltd.] gave him the position of a senior sales representative, with a monthly base salary of 3500 yuan, including [communication fees], [traffic expenses], and [high temperature subsidies], which can reach more than 4000 yuan. Pay five insurances and one housing fund.

And their task is to promote the company's flagship product [Peach Blossom Yuan—cherry-flavored juice drink] and open up sales for it.

The price of [Peach Blossom Yuan] is not low. There are currently two barcodes. One is canned, 330ml, 12 cans. At the merchant, it is 60 yuan a piece, that is to say, the cost of getting goods from terminal retailers, Shiduo, supermarkets and other stores has reached 65 yuan a can.

The suggested retail price given by the company is 7.5 yuan, and a can earns 1.8 yuan.

The other barcode is bottled, 500ml, 15 sticks, the ex-factory price is 105 yuan, the dealer ships to the wholesaler is 110 yuan, and the wholesaler ships to the terminal merchant, it is 114-115 yuan. In this way, the cost for terminal merchants to get the goods has reached 7.6 yuan per bottle.

The retail suggested price given by the company is 10 yuan a bottle.

This price is much more expensive than [Golden Pot Red Bull], that is, [Eight Times Red Bull] is more expensive than it.

However, ordinary juice drinks on the market only sell for 3-4 yuan, and the most expensive bottle will not exceed 5 yuan.

And [Peach Blossom Yuan] will sell for 10 yuan!
The problem is, 【Peach Blossom Yuan】is not well-known in the market.

Why should consumers buy your product?
Is it because the packaging is good-looking or because the taste is sweet?

I can buy 10 bottles of [C'estbon], 5 bottles of [Pepsi], and 3 bottles of [Dongpeng] for 2 yuan. Why should I buy your obscure juice drink?

This was Ou Jinde's first thought after knowing the selling price of the company's products!

The second thought is [difficult to deal with]!
The price of this product is so expensive, it must be hard to sell!
If the company cannot sell products, then there will be no source of funds, and it will lay off employees and reduce expenses!
Maybe it will go bankrupt!

At that time, even wages may be owed!
Or... is it better to go first?
At that time, Ou Jinde was already thinking about running away, thinking that this company had no future, but fortunately at this time, his supervisor Xiu Weihong told him two things, which made him temporarily give up his thoughts.

The first thing is that this beverage company is behind [Shennong Orchard].

[Shennong Orchard] is still well-known in South China, and you can see this mid-to-high-end fruit shop on the road from time to time.

Ou Jinde also went to [Shennong Orchard] to buy fruit. The quality of the fruit is very good, it tastes very sweet, and of course the price is also very beautiful. It was when Ou Jinde had a girlfriend, and he went there with his girlfriend. He didn't go to [Shennong Orchard] anymore.

This is a sad story.

(End of this chapter)