I want to be emperor

Chapter 1070 4 million super market

Just when Song Erniu was building automobile factories in the Americas, large companies and wealthy businessmen in East Asia were even more enthusiastic about the automobile industry.

Because just after the 49th year of Chengshun and the first month of Chengshun's 50th year, the four major automobile manufacturers successively announced last year's financial reports.

These four major automobile manufacturers are all listed companies. Among them, Tangshan Machinery Company, Hekou Machinery Company, and Liaodong Machinery Company have been the three leading steam engine tractors and steam agricultural equipment companies in China many years ago. Together, the three companies account for It has captured more than 75% of the steam engine motor vehicle market.

Therefore, they were publicly listed one after another in the 1930s.

Although Li's Power Company is not directly listed, the company is wholly owned by Li's Steel. Although Li's Steel is not the largest company in the Dachu Empire, it has the highest market value among all listed companies. ...This is because many real super companies are directly affiliated with the Ministry of Industry. These enterprises directly under the Ministry of Industry often do not list their head offices directly, but instead use the listing of their subsidiaries for listing financing.

This also led to the fact that although Lee Iron & Steel was not the largest company in the empire, it was the largest among all listed companies.

As a listed company, they publish external financial reports every quarter for investors' reference.

As for Lee Power Company, as a wholly-owned subsidiary of Lee Steel, its financial reports are naturally merged and classified into the automotive business.

According to the public reports of these four major automobile companies, it can be calculated that in the 49 years of Chengshun, more than 50,000 units of gasoline agricultural equipment, 23,000 small passenger cars, and 8,000 trucks were sold. There are more than 1,000 passenger buses.

However, the above-mentioned more than 80,000 vehicles are only the sales of the four major automobile companies, and do not include the production and sales of third-party manufacturers.

In fact, it is necessary to count the production and sales of various types of automobiles, including agricultural equipment, engineering vehicles, trucks, buses, small passenger cars, three-wheeled vehicles, etc. It is inaccurate to just count the vehicle sales of the four major automobile manufacturers. You have to add a large number of third-party manufacturers, more than a hundred in total, and all kinds of mess.

But other manufacturers are too messy, and many data cannot be counted.

Therefore, it is difficult to count complete vehicles, but it is easier to count engine production and sales, because so far, only the four major automobile manufacturers can produce and sell gasoline engines.

The four major manufacturers have sold a total of more than 110,000 gasoline engines of various models in Chengshun's 49 years, including self-use and external sales.

In addition to the more than 80,000 units used by the four major automakers, there are also about 30,000 gasoline engines sold to third-party automakers or private individuals.

And these gasoline engines do not include a very small number of industrial gasoline engines... In fact, the market competitiveness of industrial gasoline engines these days is very small. Facing the fierce competition from electric motors and steam engines, there is almost no foothold... Even together with The gas engine, which is an internal combustion engine, cannot compare.

The mainstream of contemporary industrial power is steam engines. Some special enterprises with high requirements are beginning to use electric motors. In some special fields, such as coking coal plants, gas engines that cost almost no dye are commonly used.

As for gasoline engines, currently few normal companies will use them as industrial power.

In addition, some people have tried to install gasoline engines on ships, but they are expensive and have relatively low power, so only a few small ships will install them. They are usually small ships with very high speed requirements, such as speedboats. The total amount is very small.

Therefore, almost all the various gasoline engines produced in the Dachu Empire are used in motor vehicles...

Looking at the gasoline engine production and sales of the four major automobile manufacturers, we can basically see the number of contemporary gasoline vehicles in the Dachu Empire.

Probably around 120,000 vehicles!

But it is worth noting that more than half of them are agricultural tractors, and there are about tens of thousands of engineering equipment, such as excavators, bulldozers, cranes, etc.

The number of cars in the narrow sense, that is, small passenger cars, trucks, and buses, only accounts for a small part...the total number is less than 40,000.

But after this data was released, it still caused shock in the industrial and even financial circles... Why?

Because these cars are not cheap small industrial consumer goods, they are all large industrial consumer goods. The average price of a four-cylinder engine car produced by the four major car manufacturers is basically around 600 yuan... This is still What happens after car prices drop significantly.

And the sales volume of these 40,000 vehicles alone has brought a huge market of more than 20 million Chu Yuan!

Twenty million is actually nothing. The market for agricultural machinery and equipment is even bigger. The four major automobile manufacturers have sold more than 50,000 units of various agricultural equipment in Chengshun forty-nine years, and this thing The average price is even higher. Those large harvesters basically cost one or two thousand Chu Yuan each. Even ordinary, medium-sized tractors with the largest sales can cost seven or eight Chu Yuan.

On the other hand, the small tractors sold by Hekou Machinery Company are relatively cheap, but they cost three to four hundred yuan...

Taking into account all the agricultural equipment from all manufacturers, the average price is about 700 Chu Yuan... The entire market size has reached about 35 million Chu Yuan.

But... although the sales volume of agricultural equipment is higher, it has not caused a shock in the outside industrial and financial industries... because in the field of agricultural equipment, the development potential can be seen at a glance... because this thing is a production tool, and only Only medium and large farms will demand it, and the demand can probably be calculated.

Although it can continue to grow in the future, many people infer that within the next few decades, annual sales of agricultural equipment can reach 200,000 units.

At first glance, it seems to be quite good. Compared to now, there is at least a fourfold increase.

But compared with cars, it's nothing to mention... How big is the potential market for cars?

Just take a look at the hundreds of thousands of horses in Songjiang City... If the automobile technology matures and the price can be brought down, the demand for trucks in Songjiang City alone will be 100,000. count.

Then there are so many cities in the Chu Empire... Just the number of cars required for urban and suburban transportation, including trucks, buses, and cars, must be tens or even hundreds of millions!

Many people have boldly imagined that if the technology of cars can be further improved and the prices can be lowered, then the demand for cars may really exceed hundreds of millions... Even if it is not hundreds of millions, if it is directly discounted, then There are also 10 million vehicles.

Ten million cars... For example, if he counts 400 yuan per car, what is the market size?

Four billion Chu Yuan!

This is four billion Chu Yuan... Just hearing this number is enough to make people crazy!

This is an era in which the gold content of one Chu Yuan is 3.5 grams, the monthly salary of ordinary workers is 78 Chu Yuan, the market value of ordinary large enterprises is only tens of millions of Chu Yuan, and the central fiscal revenue of the empire is only 2 billion!

Anyone who hears the huge market size of four billion will go crazy... This also includes the top brass of the Chu Empire and many local officials.

With such a huge automobile market, how many jobs will be created and how much taxes will be collected?

And this is only talking about the direct market of the automobile industry. At the same time, the automobile industry, as an industrial consumer product, has a lot of midstream and upstream industrial chains behind it.

Textile, automobile, and construction, these three major industries are very typical leading industrial industries, and they are the kind that can drive a lot of industrial chains when they develop.

In the past, the governments and industrial circles in various parts of the empire were crazy about the textile industry, and now they are just as crazy about the automobile industry...

In Songjiang Prefecture, a large group of senior officials from Hekou Machinery Company and local senior officials from Jiangnan Province, together with a large number of local business representatives, were discussing with a large group of people from the headquarters of Hekou Machinery Company!

I don’t know how much exchange of interests took place during this period.

Three days later, Hekou Machinery Company announced that it would set up an automobile research and development center in Songjiang Prefecture and invest in building a very large automobile factory in Songjiang Prefecture.

This is only on the surface. In fact, Hekou Machinery Company not only set up an automobile R&D center in Songjiang Prefecture, but even moved the entire R&D team here. At the same time, it also gradually gave up the construction of a new factory base in Hekou, retaining only Old factory.

Hekou Machinery Company is completely abandoning its hometown of Hekou and moving to Songjiang Prefecture!

This cannot be blamed on them, but because there are actually two automobile companies in the small Liaodong Province... Liaodong Machinery Company and Hekou Machinery Company.

In the past, the Liaodong Governor's Yamen treated the two car companies equally, but since Liaodong Machinery Company took the lead in developing an electronic engine, Hekou Machinery Company has not been able to make a breakthrough.

The balance of the Liaodong Governor's Yamen is tilted towards Liaodong Machinery Company... Various support policies, especially funds, talents and other support do not come out of thin air. The support that the Governor's Yamen can provide is also limited, and it is given to Liaodong It is not easy for the Hekou Machinery Company to support the machinery company.

Hekou Machinery Company, which felt that it had been treated unfairly, was very unhappy... At the same time, Songjiang Prefecture boasted that it was the largest super city in the country. It originally had everything it wanted... but it fell one step behind in the layout of the automobile industry.

Among the current three major industrial cities in China, there is a Li's Power Company in Guangzhou and a Tangshan Machinery Company in Tianjin, but there is nothing in Songjiang, only two production bases.

This is intolerable...

At first, the local government of Songjiang Prefecture wanted to support local enterprises... There are so many large enterprises in Songjiang, and there is no shortage of money. At the same time, Songjiang Prefecture also has many colleges and universities, and it is also close to Jinling City, so there is no shortage of human resources.

Logically speaking, setting up an automobile company should not be a big problem...but in fact, the automobile industry is more difficult to establish than local officials imagined.

If you want to set up a production base, that's not a big problem. Supportive policies are in place. The four major automobile manufacturers are very happy to set up a factory in Songjiang, and they have done so... None of the four major automobile manufacturers are absent, and they are all in Songjiang Prefecture. Production bases have been set up, but the scales vary...

But if you want to support a real automobile company by yourself, it will be difficult... This is not a matter of having money or not. You can even patent the two core components of the automobile engine and gearbox. Maybe, you can build a woolen car.

If the situation is too tight, you can only find a third-party manufacturer, such as Jinling Carriage Company, North American Automobile Company, and Hantian Automobile Company.

But Songjiang Prefecture is the most important economic town in the world. The prefects of Songjiang Prefecture are all high-end products. If you ask them to set up a third-party automobile manufacturer or just a simple production base, they will not be willing to accept it.

My local companies are all squandering money and sitting on countless amounts of money, but they are all like misers, reluctant to spend millions to develop engines and gearboxes...

How to do?

At this time, I happened to hear about the unhappiness between the Hekou Machinery Company and the Liaodong Governor's Yamen, and seemed to have the idea of ​​moving!

So Songjiang Mansion went to poach people... The dignified third-level boss went to the river mouth in the name of inspecting the automobile industry, and then used their super trick: throwing money at people!

The simple meaning is that in a poor place like Liaodong, one cannot afford to raise even one son, let alone two sons. In the past, everyone was equally poor and had nothing to do, but now Liaodong’s peddlers have helped their eldest son get a wife and are preparing to have children. It’s your second child, where is your younger son?

It seems that you are about to run away for three years, but you haven't even smelled a woman's scent. The most important thing is that your parents have spent all their savings and owe a lot of debt in order to marry and have a baby for their eldest son. What will you do in the future?

But... as long as you come to my place, brother, Huanghua's daughter will give you a whole company. Then you can choose whatever you want. There is no need to talk about a set of houses. I will give you a street directly... How many children will you have? All can afford it.

Speaking of this money, we in Songjiang have never been short of money. We can’t even get hundreds of thousands of support funds. As long as you come here, the first batch of three million interest-free loans will be given directly. You can come up with some results later, such as When you build that electronic engine and build a factory, you don’t have to pay a dime for the cost of building the factory. I will give you a loan!

In short, as long as you come to my place, I will cover everything for you... Not to mention the money, even if it is talents, I will help you contact major universities to recruit talents. Even the Royal Institute of Technology, we have channels to help you contact and cooperate. of.

Then there are many companies in Songjiang, many of which are very strong in technology. By then, the supply of various auto parts will be everywhere, they will be cheap, and transportation will be extremely convenient.

The Songjiang Prefecture is eager for talents, and the Liaodong Governor's family is poor and has two sons who are not interested... In the end, the development of electronic engines really cost money, but they have been unable to achieve breakthroughs. Hekou Machinery Company's own Funds and funds from multiple financings have bottomed out.

Finally, I gritted my teeth and decided, forget it, move.

Of course, as an enterprise directly under the Ministry of Industry, they cannot easily move out if they want to. They have to report to the Ministry of Industry... Moreover, the automobile industry is of great importance and will even affect the overall layout of the empire's industrial economy, so even the industrial The Ministry could not decide on its own, but continued to report it to the Senate.

In the final meeting, after discussion with the co-organizing ministers, a group of ministers and co-organizing ministers felt that the pressure on Liaodong was indeed too great. It was extremely difficult to support a Liaodong Machinery Company, and they were powerless to support the Hekou Machinery Company.

At the same time, in the layout of the automobile industry, there are areas around the Bohai Sea in the north, even in the Northeast, and there are also areas in the Pearl River Delta in the south, but not in the Yangtze River Delta, an important economic town.

After some final discussion, the move came to an end and Hekou Machinery Company was approved to relocate...Liaodong side naturally disagreed, but there was nothing they could do about it, so they could only pinch their noses and acquiesce, but they also asked not to. Just move the production base and so on.

Hekou Machinery Company first set up a R&D center in Songjiang and prepared to build a production base, and then rented a building as the company's new headquarters. As a result, the headquarters of Hekou Machinery Company has officially moved to Songjiang Prefecture.

The automobile industry chain has also formed the Pearl River Delta, the Yangtze River Delta, the Bohai Rim, and the Northeast. Most of the four major industrial regions have the layout of automobile manufacturers.

Coincidentally, the new Songjiang headquarters of Hekou Machinery Company happens to be not far from the Songjiang R&D Center of North American Automobile Company!

What's even more coincidental is...the office buildings they rent belong to the property of Songjiang's number one rent collector, Mrs. Wang Liqing!

Because they are all self-proclaimed high-tech companies, the office buildings they rent must have a brand name, so the office buildings they choose to rent are all located along the Huangpu River on the north bank of the Suzhou River, which is on Linjiang North Road.

And this road also has a joking name: Wangjia Road...

Because there are more than 60 office buildings in this street, which can be called the most expensive office area in the Chu Empire. More than 30 of them are owned by Wang Liqing and his wife... To be precise, they are owned by Wang Liqing. Regarding his wife's private property, as for Wang Liqing, he is just a freeloader. From the purchase to the management of these properties, he has basically nothing to do.

Linjiang North Road is the first choice for large companies that come to Songjiang to build headquarters, branch headquarters, or offices. At the same time, the two top hotels, Suzhou River Hotel and Imperial Hotel, are also on this road.

Why are the Wangs able to join the upper class in Songjiang City, and they are still relatively well-established people in the upper class... It's not because of how well Wang Liqing's textile business is doing, but because of their Suzhou River Hotel and the There are more than 30 office buildings in half a street...

Even if a company as powerful as Li's Steel Company came to Songjiang to open a branch, if it wanted to build a more prestigious branch headquarters, it would have to visit the Wangs and ask them to rent a building...

Now Hekou Machinery Company has come to Songjiang Prefecture and wants to build a stylish office building. Naturally, the first choice is the office building on Linjiang North Road.

Coincidentally, the Wangs had a twenty-story building that had just been built, so they rented it to Hekou Machinery Company for use as the headquarters building of the new company.

As for why you don’t buy it…

The real estate on Linjiang North Road is basically unavailable... The Wangs have never sold the real estate here over the years, and even occasionally took the opportunity to acquire some real estate.

At the same time, when some low-rise buildings built in the early years are no longer suitable, the asset management company owned by the Wangs will demolish the old buildings and build taller skyscrapers on the original sites.

This also led to a very strange phenomenon... 80% of the skyscrapers in the empire are in Songjiang.

Songjiang has a large number of skyscrapers, 80% of which are located on Linjiang North Road.

Half of the skyscrapers on Linjiang North Road are owned by the Song family...

In fact, it is also the asset management company owned by the Song family. It is the first and most active company to promote the construction of skyscrapers. They even set up their own construction company to be responsible for the design and construction of their own skyscrapers.

Buying land, then building a building to collect rent... Mrs. Wang has been doing this for thirty or forty years and is very familiar with it.

They just built a new building. Although there are many companies who want to rent it, they don't find tenants casually. Ordinary companies with little strength will not rent to them.

It must be a big company with strength and not short of money!

Because this is about the style of Linjiang North Road...and style means rent!

And Hekou Machinery Company, which has received great attention, is naturally qualified. As one of the four major automobile companies in the country, although it cannot even produce an electronic engine yet, it is still one of the four major automobile companies, with countless cars in its hands. Patent and technology accumulation, as long as they are given a certain amount of funds and time, there will be no big problems.

Hekou Machinery Company has settled on Linjiang North Road, which is a good thing for many parties. Even the local industry in Songjiang welcomes it... This is one of the four major automobile companies. What does it mean?

It means a huge automobile industry chain. The local industry in Songjiang has long wanted to squeeze into the automobile supply chain, and now, the opportunity has come.

Therefore, when Hekou Machinery Company moved in, the Song couple, who were regarded as landlords and important figures in the local upper class, held a welcome dinner for them. Many bigwigs from the industrial and even financial industries in Songjiang and even nearby cities They all came over to join in the fun.

Who doesn’t want to take a bite of the billion-dollar automobile market cake in the future?

Even Wang Liqing, who is engaged in textiles, wants to get involved... He is really jealous!

However, when Wang Liqing asked his wife tentatively and said that he wanted to get involved in the automobile industry and did not expect to make complete cars, but just wanted to make auto parts, Mrs. Wang was speechless...

In the past, the textile industry did very well relying on new cotton yarns. At one time, the factory had a few thousand employees. But now, although it is not a loss, it has not made much money after so many years of hard work.

Later, he talked about building a super luxury hotel, and even boasted that he wanted to manage it himself... Now, the hotel is grand, but it is not profitable, and even suffered a loss at one time. I shamelessly brought back the previous management team, and then turned the loss into profit. .

Can we stop struggling and just be a rent collector?


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