non-famous actor

Chapter 623 621, heavy advertising

"Damai Technology restricted the use of the mouse, but Univision did not fail, because even if the computer business did not develop, they still had several of the world's most advanced mobile phone production lines that had just been introduced from Motorola.

Today, the Lenovo mobile phone engineering machine has been made, and it is said that it will be mass-produced soon.

Otherwise, Univision would not post heroic posts in the advertising industry, promising that if there are good advertising ideas and marketing plans, Univision is willing to take them at a high price, with a starting price of 5000 million RMB and no upper limit.

Let me ask you now, do we want this money? "

"want!"

"want!"

"want!"

……

"good very good!
You are worthy of being the elites of JOMOO Advertising Creative Planning Company, you are very energetic and energetic, and I am very satisfied.

Of course, we need to have brains, after all, a good advertising plan depends on intelligence and inspiration!

And when it comes to good advertising planning, we have to mention a celebrity in our mainland film industry... Yes, it is Sun Hao!
Some people say that Sun Hao is a genius who is rare in a hundred years. He shoots movies at a fast speed and high quality, and the box office of the movie directly astonishes the world.

But in my eyes, Sun Hao is no different from other talented filmmakers, like James Cameron, like Steven Spielberg, like that dude Hitchcock from England...

However, I wonder if you have thought about it?One of the biggest differences between Sun Hao and these movie masters is that he has another identity - a movie marketing master!

That's right, Sun Hao is a real movie marketing master in my eyes..."

Standing at the door of the conference room, Jiang Chao heard that the new advertising creative director was giving a lecture to everyone, and immediately felt bad.

Damn, could it be that this new girl has advanced her working hours privately?

Confused, Jiang Chao took out his cell phone, and only then did he see that there was an unread text message in the cell phone.

[All my colleagues learned that:
Tomorrow, the morning regular meeting will be advanced from 8:7 to 30:[-], remember!

Guan Jingjing, November 2001, 11]

damn…

Forgot to stop drinking last night.

Drinking is really his grandma's mistake.

Cursing secretly, Jiang Chao knocked on the door of the conference room.

"Dangdangdang..."

"Come in!"

"Guan Zong, the thing is like this, just now I saw an old lady crossing the road..."

Jiang Chao entered the door, bowed his head immediately, and then wanted to fabricate a story about a good person and a good deed with a very sincere attitude. After all, he was fined 50 yuan for being late, which is a bit much.

But just talking about this, he heard Guan Jingjing say coldly:
"On the first day I took office at JOMOO, I told you that I never look at the process when doing things, but only pay attention to the results.

Similarly, Jiang Chao, even if you performed artificial respiration on the old lady and saved her life, you ended up being late.

So you, like them, stand and listen. "

"okay!"

Hearing that the supervisor didn't mention the fine, Jiang Chao was delighted. As for her questioning tone in her words..., hehe, whatever, as long as there is no fine.

But as soon as Jiang Chao raised his head, he immediately felt bad.

Because at this moment, there were a row of people standing near the wall of the meeting room, and each of them was holding a 100 yuan fine in their hands, and put it on their chests, as if they were showing off.

Uh…

It's fucking ruthless.

No way, I also got one of the [Small Certificates] that others got. No way, who made me come later than them.

Consoling himself, holding the [small certificate] in front of his chest, Jiang Chao quickly turned his attention to the content of Guan Jingjing's meeting.

"In the past, everyone in the advertising industry knew that Sun Hao was second to none in terms of film marketing planning!

Many seemingly impossible marketing plans have achieved good results under his careful layout.

Among them, the most exciting case is the cooperation between "The Martian" and the Korean electronics manufacturer Samsung, which really achieved a win-win situation...

The first time Sun Hao dabbled in the marketing planning of pure consumer products was actually the event on the National Day on October 10st [casting the kneeling statue of the late Japanese right-wing politician Shi Yuan in front of the Jinling Monument].

This event, in the eyes of many people, is a very pure patriotic act. Didn’t you, Ishihara, talk nonsense to us all day long, saying that the island belongs to your family...

Hehe, revenge is coming, even if you die now, I will not let you go, I want you to atone for those innocent souls who died in vain.

But Sun Hao's behavior, in my opinion, is a very advanced marketing plan.

In this marketing planning activity, the first thing to talk about is the performance of the Maimang 2 mobile phone, which can realize real-time recording during the call, which makes many people who have such needs pay great attention to this mobile phone..."

Eh…

Jiang Chao, who was holding the [Small Award] in his hand, suddenly sighed secretly.

Sun Hao Niu B!

Anyone who is in the circle knows it.

Sun Hao's marketing plan is huge!

This is also a fact recognized by the advertising industry and the entertainment industry.

However, his marketing planning plan has no meaning for us to learn from at all, because our layout is not deep enough, and of course it is not bold enough.

Just like this time on National Day, who would have thought that Sun Hao could actually make Shintaro Ishihara say those words from his own mouth:

[Sun Hao, please cast my wife and I into iron kneeling statues and place them in front of the Jinling Monument! 】

Some people say that Sun Hao picked out this sentence word by word from Ishihara's previous speeches, and then grafted it together; but more experts believe that it was Sun Hao who said to Shintaro Ishihara during the phone call. Leading questioning.

But no matter which way it is?

I just want to ask, can we do it?
After we do it, do we have the strength to meet the consequences and chain reactions it produces?
You must know that Little Japan not only holds grudges, but is also very ruthless.

Just as Jiang Chao was thinking, there was another knock on the door of the conference room.

"Dangdangdang..."

"Come in."

Everyone in the conference room could hear that the creative director, Guan Jingjing, was on the verge of rage because the early meetings were always interrupted.

However, it was the front desk that probed in.

"Hello, Mr. Guan, the boss called you just now, but you didn't answer, so you called the front desk."

"Oh, sorry!

My habit is to turn my phone to silent during meetings. "

"Well, it's fine!

The boss said that he wanted you to see an advertisement, which was launched simultaneously in more than 40 major countries and regions around the world.

The advertisement was filmed by director Sun Hao, the cast is very strong, and the content is also very interesting, maybe it can help us find an advertisement idea for Lenovo Mobile..."

While talking, the front desk lady used the remote control to slowly lower the projection screen in the meeting room.

【Hengdian Qin Palace
The crew of the movie "Heroes", director Zhang Yimou sat at a round table for a meeting, and the actors sitting next to him were Zhang Manyu, Zeng Li, Jiang Wen, Liang Chaowei and Li Lianjie in costumes.

"Jiang Wen, the character you play is Qin Shihuang, you must be domineering, you must have a kind of domineering [what are the six kingdoms? I want to lead the Great Qin's iron cavalry to conquer a large territory]..."

 …]

The advertising time is not too long, about 5 minutes!
But the content is very shocking, because in this ad, the mobile phone of Damai Technology is directly compared with Motorola, Nokia, Samsung, Ericsson, NEC, Sony...

The results of the comparison are obvious:

Scum...

Audiences in front of the TV, have you seen that compared with our Damai 1, these brands of mobile phones are all... scum!

(End of this chapter)