Ming Zuo

Chapter 355
The ARTISTRY store opened and spread quickly.

Because this store, like Fuyao Glass, uses windows made of large glass.This enables people to see the inside of the store even from outside the store.

After seeing the shoes, socks and other similar items worn by Zuo Menggeng, Xu Ruolin and others during the experiment that day were displayed in the store, the eager young people became the first batch of customers.

Artistry's leather shoes are not cheap, even the most common styles cost [-] yuan per pair.

After all, the leather shoes of this era are all made by hand, and the production is not easy, and the price is naturally high.

But fine leather shoes are nothing to a rich boy and a lady.In particular, even prominent figures in Linqing such as Zuo Menggeng and Xu Ruolin wore them, and they naturally followed closely behind.

Artistry's first batch of [-] pairs of leather shoes sold out in just two days.

There is no way, the speed of production cannot keep up with the speed of sales, and this situation will occur.

In desperation, Qiao thought of a way, that is, in addition to leaving the necessary exhibits not to sell, if there are customers who want to buy shoes, they can take the pre-order method.

In addition to leather shoes, socks were also hugely popular.

Because customers found that the socks sold here do not need tethers.And it is lighter and more comfortable, much more comfortable than traditional cotton socks in this hot summer.

This is a new type of cotton socks made by Tianzhi Factory based on the characteristics of stockings and the characteristics of summer socks.

In fact, this kind of socks is almost the same as the cotton socks of later generations. Although it is far from being elastic, it is elastic after all.

Compared with the high price of leather shoes, socks are much cheaper.

A pair of socks is only ten cents, even the most ordinary people can buy them.

Seeing that ARTISTRY was so prosperous as soon as it opened, the women of the Xu family were overjoyed.

After all, the business this time belongs to their industry, and the money they earn also belongs to them.

In this era, as a woman, it is very rare to be able to prove one's own worth and make a considerable career.

However, Zuo Menggeng was very sober, and he did not forget to remind them under the booming business.

"Don't be fascinated by the current boom, but continue to study, improve product quality, and make ARTISTRY the No. [-] brand recognized in the world. In addition, don't stick to the current style, and have the courage to innovate. Also pay attention to market feedback, so that your products can always stay alive. If nothing else, it's summer, and these shoes and socks are selling very well. But what about winter? Have you started developing winter leather shoes? And , leather shoes will be dusty and damaged after wearing for a period of time. Have you studied how to remedy them? Customers have spent a lot of money on a pair of shoes, but are they distressed once they are damaged? If we can do a good job in after-sales service, right? Is it like capturing the hearts of customers?"

Xu Ruoxin looked at the accounts and was always happy, she really admired Zuo Menggeng to the core.

"The third brother-in-law's calculation on people's hearts is more powerful than Zhuge Liang."

Pan Xiaona is also convinced.

"Following my brother-in-law for the past few days, if nothing else, just the ability to do business is really eye-opening. This is the first time I know that I can make money like this."

Zuo Menggeng didn't care about the praise of his relatives.After talking about Yazi's business, he still has more important things to explain.

He asked Fu Yijian to take a piece of clothing and handed it to Xu Erdou and Pan Xiaona.

"Look, is this kind of fabric good to wear with a dress? Even without a dress, it is very comfortable to wear on a daily basis. Bring this dress back and give it to the factory to study it carefully, and make sure you understand it thoroughly. We will strive to achieve mass production as soon as possible. If nothing else, I will place a large order here within a year or two at the latest.”

The clothes Zuo Menggeng said were shirts.

With shirts, dresses, suits, and tunic suits fit together.

Xu Erdou took it and studied it, and said, "This dress is very similar to the underwear worn by Westerners, but the material is different. But..."

He carefully glanced at Zuo Menggeng before saying, "Westerners say that this kind of clothes cannot be exposed outside."

Until the early Renaissance, shirts were considered underwear.It would be unimaginable for a man of status to have his shirt exposed.

However, from the [-]th century, people in Europe began to accept that the shirts on the neck and wrist were revealed.

It took until the late nineteenth century for the way to wear shirts to be fully revealed and to be recognized by people.

At the same time, the shirts of this period were made of linen.This is also why Xu Erdou said that it is different from the cotton shirt in his hand.

Zuo Menggeng is a soldier, and he considers practicality the most.Since shirts are comfortable and convenient, there's no reason not to make them when they can be made.

Xu Erdou and Pan Xiaona both wore shirts, so knowing the benefits of this kind of clothes naturally had no objection.

The second thing Zuo Menggeng had to explain was socks.

"I ordered [-] pieces of fabric for this kind of socks here, and Songjiang will hurry up to produce it. It's best to deliver it within a month."

Xu Erdou suddenly understood something, and hurriedly said: "For military socks, it can be produced in Songjiang, and then the finished products can be delivered."

Zuo Menggeng shook his head and rejected the proposal.

"I can't leave everything to you, and the garment factory here has to produce something."

In fact, he has always had a sense of mistrust in businessmen, even if the Xu family is his relative.At this stage, military supplies have not yet been subcontracted to social businessmen.

At the same time, Wang Xiuqin's garment factory is not large enough, and must grow up quickly in order to form a check and balance with Songjiang.

While supporting Songjiang Cotton Textile, Zuo Menggeng was already thinking about how to avoid monopoly.

Of course Xu Erdou couldn't understand his deep meaning, but he didn't care either.Now that Songjiang has undergone a series of reforms, production is very busy and has reached full capacity.Without this order from the new army, the impact is not great.

The last thing Zuo Menggeng wanted to talk about was the sale of stockings, cotton socks and leather shoes in Jiangnan.

Xu Erdou and Pan Xiaona were about to set off for their journey back, and they brought back more than a thousand pairs of new leather shoes.

"Jiangnan is far more prosperous than Shandong, the atmosphere is more open, and new things are better promoted. You can prepare some beautiful gifts and give them to those brothel famous prostitutes. Fireworks are luxurious places, as long as those famous prostitutes take the lead, these things It’s definitely not difficult to become popular.”

Zuo Menggeng's idea is still a celebrity endorsement.

However, unlike Shandong, where he and Xu Ruolin are the leaders, Jiangnan has to use the characteristics of Jiangnan, and the effects of famous prostitutes and celebrities are not bad at all.

Xu Erdou wrapped his palms and laughed.

"Yesterday we were still discussing how to do this. It's unthinkable. Heroes see the same thing."

Seeing that they had already thought of this step, Zuo Menggeng was relieved.

"Then wait for your good news."

....................................

Zu Dashou, who was standing at the head of Daling River City, could not wait for any good news.

Ever since he received an order from the imperial court asking him to go out to Jinzhou and build Dalinghe City, Zu Dashou knew that one of his feet had stepped into the gate of hell.

He didn't want to come at all, so he wrote a secret letter to Sun Chengzong, hoping that Sun Chengzong could stop this.

It is a pity that Sun Chengzong is powerless in this matter.

No matter how high his prestige is, it is impossible to surpass the emperor's will.

Under the persecution of Qiu Hejia and Gao Qiqian, Zu Dashou, full of bitterness, took his subordinates and his people and started to build a city in fear.

During this period of time, he was not idle, and was always going to Jinzhou and Shanhaiguan to ask questions.

There are two main things to ask.

One is money and food, the other is reinforcements.

Zu Dashou knew very well that as long as Dalinghe City was built, Houjin would definitely come to attack.

Without enough money and food, Dalinghe City could not be defended; without reinforcements, the city would be dead after all.

But the above reply has always been ambiguous.It only said that the money and reinforcements were on the way, but did not give any guarantees.

The in-law Wu Xiang sent a secret letter, the content was very pessimistic, and also let Zu Dashou know that the weather in Shanhaiguan was calm, and even the reinforcements of a single soldier were not seen.

The cool sun in July is like fire, but Zu Dashou is cold all over.

Looking at the vast land, it seems that he wants to find his way out.

I searched and searched, but I found a horse galloping from a great distance in the vastness.

The knight on the horse was very embarrassed. It could be seen that they were running wildly. When they rushed into the city, they had no strength and were carried to Zu Dashou.

"Commander, Tartars... Tartars have sent troops, and they arrived at Liaohe yesterday."

The surrounding generals were in a commotion, and many people were horrified.

Zu Dashou did not panic, perhaps because he was mentally prepared.

He asked again, "Have you seen clearly how many people there are?"

The scout did not disappoint him.

"About thirty thousand."

Zu Dashou frowned, realizing that something was wrong.

"Why so few?"

Immediately he realized.

"Ah...and the Mongols."

Although Houjin's troops are only more than [-], Mongolia can certainly send troops.As a result, Houjin still used tens of thousands of troops, and the pressure of Mount Tai was generally overwhelming.

(End of this chapter)