Ming Zuo

Chapter 351 Advertising
Because of the existence of the Administrative Committee and the Education Committee, the establishment of the Academy of Agricultural Sciences did not cause much disturbance.

"The Academy of Agricultural Sciences, as the name suggests, is used to study agricultural production and income, soil cultivation, variety optimization, etc. The achievements we have achieved in agricultural affairs show that agricultural affairs are not just for the sky, but there is a scientific logic in it. . As long as we discover it, use it, and improve it, then the goal of increasing production and income is not a myth. Think about it, what would happen if the yield of wheat per mu of land could reach a thousand catties?”

Listening to Zuo Menggeng's idea, everyone looked forward to it.

Everyone knows that once Zuo Menggeng said that the world will no longer go hungry, it will become a reality.

"This matter is difficult to reach the sky, and this ambition is full of pride. Although the old man is old, he must also participate in it."

Xu Guangqi stroked his palms and laughed, and when he looked at Zuo Menggeng again, he had no doubts in his heart.

Compared with the incompetent, corrupt and brutal court, who really thought about the people and really did things for the people, he undoubtedly liked it even more.

Wang Xiangjin was also very happy.

"The old man suggested that the president of the Academy of Agricultural Sciences should be held by Duke Xuan Hu."

In the past few days, he and Xu Guangqi have exchanged a lot on farming.The more we talked, the more I admired Xu Guangqi's ability.

Compared with his closed doors, Xu Guangqi is really broad-minded, and the scope of agricultural knowledge he has mastered has reached the forefront of the entire world.

However, Xu Guangqi said: "Kang Yugong should not be humble. Comparing you and me, you are still healthier. The Academy of Agricultural Sciences has a heavy responsibility on its shoulders. A healthy dean is far better than an old man."

Chen Zilong smiled beside him: "You two elders slowly give in. Anyway, I'm a young man, so I can just do things according to orders."

Saying goodbye to the poems and songs of the past, and burying his head in the fields, Chen Zilong was not used to it at first, and all the hard work almost drove him crazy.

But after insisting on it for a while, he really invested in agricultural research, and then he realized that those seemingly silent plants seemed to have an intangible charm.

Today, he has long since receded from his impetuousness and has become a real scientific researcher.

Maybe he is unknown many times, but when he really starts to shine, he will surely shine through the ages.

In the end, after consultation, Wang Xiangjin was appointed as the president of the Academy of Agricultural Sciences.

Xu Guangqi's current body really can't work too hard.Moreover, the concept of the Academy of Agricultural Sciences is different from that of later generations. It is not only a department of agricultural science and technology research, but also has administrative functions.

The Academy of Agricultural Sciences is under the jurisdiction of the Administrative Committee. To put it bluntly, it is the prototype of the Ministry of Agriculture.

This requires the person in charge to have both agricultural knowledge and administrative ability.

There is no doubt that Wang Xiangjin is the most suitable candidate.

Because Xu Guangqi stayed in Linqing, the Xu family rushed over from Songjiang House.

This time, it was the third child, Xu Erdou.Of course, there is another person, that is Pan Xiaona.

Pan Xiaona's banner was to come to discuss cotton spinning matters, but unfortunately everyone looked at Xu Ruoxin, who was hiding behind Xu Ruolin, who was blushing.

Seeing that the children and grandchildren were all in pairs, Xu Guangqi was very relieved, and simply said: "If Xin is not too young, go back and talk to your father, so don't delay the marriage."

Pan Xiaona scratched her ears and cheeks with joy, and hurriedly agreed.The lady who wanted to see more of the future was very embarrassed under the watchful eyes of everyone.

Xu Ruolin was a good person, and instructed Xu Ruoxin, "This is the first time Wenbo comes to Qing, you can take him around and enjoy the scenery of the Northland."

Xu Ruoxin blushed even more, she didn't say yes, she didn't say no, it made everyone laugh.

Xu Erdou and Pan Xiaona came not only to visit Xu Guangqi.

"Zhongheng, look, this is a newly woven fabric from our factory. It is dense and strong, with bright printing and dyeing. It is much better than the fabrics on the market. The most important thing is that the cost has been reduced a lot. This kind of fabric is currently The sale has already started in Songjiang Prefecture, and there are many buyers. This time, a chamber of commerce came forward, and those big businessmen from other places had to pay a high price to buy. Originally, there were businessmen from Guangdong who wanted to lower the price, and even threatened that our factory would not be allowed to do so unless the price was lowered. Bu enters Guangdong. Hehe, guess what?"

Of course Zuo Menggeng could guess the result, but he still gave his brother-in-law a chance.

"How is the result?"

Xu Erdou said arrogantly: "The Chamber of Commerce came forward and issued a notice that the Guangdong merchants did not buy a piece of cloth in Songjiang Mansion. Soon after, he had to set up a table in the restaurant and apologized in public, and only then did he buy the cloth."

Zuo Menggeng picked up the new cotton cloth and observed it carefully, and sure enough, the quality has improved a lot.

But he was still not satisfied. After thinking about it, he said: "After the third brother returns, discuss with the masters in the factory to see if we can make a slightly harder cloth, and also a waterproof cloth?"

Xu Erdou asked, "You are of great use?"

Zuo Menggeng did not hide it from him.

"I plan to use it for military uniforms."

Xu Erdou was stunned and immediately agreed.

Providing clothing for the army has always been a big business, and any businessman dreams of grasping it, and Tianzhi Factory absolutely cannot fail to accept it.

Zuo Menggeng also knew that this kind of research and development was starting from scratch.

"I don't know if the third brother has ever seen sails on the sea? Especially the soft sails of Westerners. The material used for making sails is added to cotton, and it should have a miraculous effect."

Zuo Menggeng did not say that the clothes were made entirely of Western soft sails, because the clothes made in that way were denim clothes.Sturdy is sturdy and not exactly suitable as a military uniform.

Using that kind of fabric combined with cotton to achieve the effect of moderate hardness and softness, the military uniform produced is the ideal state.

In addition to the new-style cotton cloth, Xu Erdou also brought two kinds of socks.

"Look, these are needle-embroidered stockings that A Caigong personally made. They are really beautiful. Several shareholders said that as long as these socks start to be sold, they will definitely be popular."

Picking up the embroidered stockings, Zuo Menggeng couldn't help laughing.

"This thing will definitely empty a woman's purse."

Although I knew that Chen Acai's craftsmanship was great, I never thought that it could be so powerful.

Moreover, the stockings in his hands were different from those produced by machines in the Tianzhi Factory. They were embroidered by Chen Acai purely by hand.

Picking up the stockings against the sun, the rest of the stockings are like mist, faintly shining.Only in the embroidery part, a peony flower shows different colors depending on the angle.

These stockings don't sell for fifty taels, I'm sorry for this craftsmanship.

Zuo Menggeng looked at the stockings woven by the machine again. Although Chen Acai's needle embroidery technique was also used, there was a huge difference in quality.

Rao is so, in this world, it is very amazing.

"After I go back, I will have a good talk with A Caigong. Machine weaving must be improved, and manual skills must be cultivated. If his descendants are not good, then the factory will come forward and select the best apprentices and give them to him. This kind of handmade boutique will become our leading luxury brand."

Xu Erdou didn't understand a little.

"Luxury?"

Zuo Menggeng smiled and explained to everyone.

"The so-called luxury is a brand created with sophisticated craftsmanship and quality, plus many factors such as culture, heritage, status, etc. This kind of product is not sold to the general public, but is aimed at consumers who are the richest, Some of the most powerful and powerful people. These people are rich and have extraordinary status, and they are also very resistant to the poor people in their hearts. Anything that shows their identity, they are not hesitant to open their wallets. For example, such stockings, Selling it to ordinary people is only [-] yuan per piece, and people have to think about whether to sell it or not. But such a handmade boutique, as long as we add enough elements to it, only sell it to the rich, you say one piece Will they buy fifty taels?"

Xu Erjue shivered on the spot, as if he had seen a ghost.

"Five... Fifty taels? The cost is only fifty cents."

Zuo Menggeng took it for granted.

"That's luxury. For those with status, they buy things, only the expensive ones, not the right ones."

Everyone was silent and savoured carefully. Zuo Menggeng's words seemed reasonable.

Only Xu Ruoxin didn't believe it, and said carefully: "It's so precious, can it really be sold?"

Zuo Menggeng laughed, but found the Xu sisters.

"If you want this thing to become popular, someone needs to lead it. In this land of Shandong, the best candidates are your sisters."

Xu Ruolin and Xu Ruoxin looked at each other, not understanding what he meant.

Pan Xiaona reacted quickly.

"What's good for the top, the bottom will follow. In the past, the ministers always used such words to persuade the king, but Zhongheng is still strong, and he can actually draw inferences from one case."

Zuo Menggeng's idea was the influence of the Xu sisters.

Xu Ruoxin is better, Xu Ruolin's influence is the biggest.

Because she is Zuo Menggeng's wife, the mistress recognized by this faction.Because of this, she must have gathered countless eyes on her body.

It can be said that Xu Ruolin's every move will bring huge waves.

This kind of influence, of course, can also be used for advertising.

Xu Guangqi was stunned for a long time, and for the first time had doubts about his own cognition.

Can such a cautionary tale of "what's good for the top and what's good for the bottom" can still be used in this way?

But he mostly served as an official in the imperial court, so he naturally saw the luxury of too many powerful people.

Compared with these powerful figures, the luxury of the imperial family is of course the best in the world.

In the past, everyone was worried about the extravagance of emperors, but Zuo Menggeng miraculously used this phenomenon to advertise a commodity.

Over there, the more Zuo Menggeng said, the more he felt that this method was better.

"Didn't your shoe factory already have finished products, so send some right away. From now on, as long as you show up outside, you have to wear them like this. In a few days, stockings, leather shoes and other items will be popular."

(End of this chapter)