Top of the Great Era

Chapter 201 The Story of Kejian's Mobile Phone

The detailed information is quite shocking.

Kejian is very sincere.

This is a listed company. For the sake of publicity, it sponsored the Premier League team Everton in the past few years, because Everton introduced Chinese player Li Tie.

Continuous high investment has led to successive years of losses. According to securities regulations, there is even a risk of delisting.So last year, that is, in 2004, 10 models were launched in a row in an attempt to reverse the decline in one fell swoop.

Unfortunately, sales were terrible.

Finally, the silver flip phone Kejian A9, which was launched in September, is a color camera phone with 718 pixels, 30x digital zoom, and even equipped with JAVA expansion, infrared interface, etc., which are very powerful.

As a result, only more than 2 units of this mobile phone, which Kejian placed high hopes on at the end, were sold after its release, and the remaining 48 mobile phones were left in the hands.

That's right, the situation that Liu Qiangdong had grasped before was somewhat discrepant.

Kejian has been in a half-dead state since 2005, and has not launched any new models. It is only waiting to find a way to clear the inventory and divest the business.

Fortunately, the previous inventory of old machines has been cleaned up.

The remaining 75 mobile phone stocks are all new phones in 2004.

There are three high-end models——

Kejian A718, the market price is 1980 yuan, and the cost price is 850 yuan;
Kejian K18, the market price is 1850 yuan, and the cost price is 800 yuan;
Kejian K28, the market price is 1799 yuan, and the cost price is 795 yuan.

The other models are straight boards, which are low-end models, and the market price is below 1000 yuan. They all use low-end chips from MediaTek, with single functions. The best Kejian K268, the market price is 980 yuan. The cost is only about 350 yuan.

Through this detailed list, it can be seen how deformed the current mobile phone market is, and the asking price is doubled.

Zhou Buqi looked at it for a while, then raised his head and said, "Mr. Zhao, can you provide me with some prototypes?"

"Yes, here it is, everything is ready."

Director Li acted immediately, took his briefcase, dumped it on the tea table, and a dozen mobile phones fell down with a clatter.

Zhou Buqi twitched the corners of his mouth and smiled: "The quality of the phone is quite good."

Director Li's expression was unnatural, and he said flatly: "Good quality does not mean that users buy it. The market is like this, bad money drives out good money."

Zhou Buqi shook his head secretly.

Probably Director Li is about to be laid off and is in a bad mood.

After taking three high-end machines and researching for a while, Zhou Buqi sighed, he found the problem!

These three models are actually a framework.

The appearance and appearance are 90% similar, only the difference between different models of accessories and the gap in function subdivision.

Some have Internet access function, some do not; some support Bluetooth, some do not support Bluetooth; some can access data, some cannot access data; some have GPS positioning system, some do not ...

It's not so much three phones as it is three models of one phone.

From the manager's point of view, three new models can be launched after one research and development, what a bargain!
But from a market point of view, this is likely to deceive consumers.

Of course, all mobile phone manufacturers do this, not to mention now, it will be the same in ten years.Huawei and Honor are twin brothers, and OPPO and VIVO are also foolishly confused...

The difference is that later generations did this with low-end models, targeting users with limited spending power.

Kejian also does this in the field of high-end machines, which is a bit too bullying.

That's not the most important thing.

Zhou Buqi found that these three high-end machines, which cost nearly 2000 yuan... all had no MP3 player.

In other words, no singing!
"You can't play music?" Zhou Buqi was shocked, and felt that he had discovered the main reason why Kejian was abandoned by the market.

Director Li shook his head and said, "You mean a music phone? It must be equipped with the latest high-end chip from Qualcomm or Motorola, and the price of a set of chips is 120 US dollars. The price of a music phone on the market is more than 3000."

Liu Qiangdong asked strangely: "Isn't it? We have also contacted Bird. Their new mobile phone... I forgot the model number. The market price seems to be 2600 yuan, and it has a music playback function."

Director Li stopped talking.

Chairman Zhao looked a little embarrassed, and sighed, "There is nothing we can't say, this is our strategic mistake. Our high-end machine uses Motorola's chip, which was released the year before last, and it is also very advanced. A set of 75 US dollars, no music playback function. At that time, we considered that if the latest chips were used, the unit cost price would be between 1100-1200 yuan. In this case, the market price would not be lower than 2500 yuan. Then It was the battleground for big foreign brands of mobile phones, and we thought Kejian was not strong enough to compete.”

General Manager He said: "This is a major strategic mistake, because we were too cautious. In contrast, Bird is more courageous, and has also ventured out. High-end music phones compete with Nokia and Motorola, and they are not weak. There are too many, and more than 60 units were sold last year. Facts have proved that the common people still recognize domestic high-end models.”

The level of hindsight is better than the other.

Liu Qiangdong sneered in his heart, deeply disapproving.

Because of this group buying mobile phone activity, he has visited many mobile phone manufacturers, so he knows some inside information.

Bird's music phone, that is, the one that is scheduled to cooperate with Xiaonei...

The reply they gave was: the minimum purchase price on Xiaonei.com is 1100 yuan, and the minimum selling price is 2000 yuan!
Bird cannot fail to make money, right?
This shows what?
The cost of Bird's music phone can definitely be controlled below 1100 yuan, which is about 900 yuan.

That is to say, the cost price of Bird's music mobile phone is equivalent to the cost price of Kejian's non-music mobile phone.

The answer is just around the corner.

The reason why Kejian was overwhelmed by other mobile phone manufacturers is because of supply chain management problems!The price of Kejian’s components and accessories is at least 20% higher than that of other mobile phone manufacturers.

Behind this, there must be a great mystery.

Or, the main leaders of Kejian are too poor in business ability, poor in negotiation, and unable to get a low price.Or, it is very likely that they joined forces to take rebates, which led to a substantial increase in the cost and price of Kejian mobile phones...

Whatever the reason.

The sinking of Kejian's mobile phone has the most direct relationship with the three people in front of him!
Liu Qiangdong is a person with a strong sense of justice, which made him feel extremely disgusted, and said: "Here, the total cost price of 75 storage machines is 5.2 million. I simply calculated it. According to this batch The cost of the goods... is about 4.5 million in total, right?"

"Really?" Chairman Zhao pretended to be dazed, and glanced at Mr. He next to him, "Did the channel cost also be calculated?"

Mr. He said with a bitter face: "Yes, this batch of goods was sent out, but they were all returned by the dealer. It took a lot of money to come and go."

Zhou Buqi smiled, put the materials at hand on the coffee table, looked up and said: "Mr. Zhao, this batch of goods is good, let's talk about a price. To be honest, our cooperation goals this time, besides Kejian, You can also choose Capitel and Panda. The reason why Kejian is the first choice is that Kejian and Xiaonei.com both belong to the same family. I believe that Mr. Zhao can also feel the recent strong support for Xiaonei.com from the Ministry. We What we are talking about is not only a business deal, but also a good thing that benefits the country and the people."

Zhao Kaian pondered for a long time.

Mr. He smiled and said, "That's right. Before that, we have already contacted TCL and BBK, and they expressed their willingness to take over this batch of goods, but there are still some differences on the price."

"Tell me specifically?"

"The two of them are willing to jointly bid 1.3 million yuan to package this batch of inventory machines. However, we are different from private companies, and we cannot simply make a decision. We are a state-owned enterprise, and every penny belongs to the state. We have to contribute to the country and The common people are responsible. Our psychological price is 1.5 million, and the two sides are still deadlocked."

Zhou Buqi turned his head and glanced at Liu Qiangdong, seeing him nodding slightly.

It seems that he also stopped at this step a few times before.

For them, 1.3 million or 1.5 million, the difference is not big.

The key is how to sign the contract.

Kejian's attitude is obviously that he hopes to complete the delivery in one go.

"1.5 million, I accept!" Zhou Buqi took a deep breath, his eyes were very sincere, "But what we want is to pay in installments, and we will hold a group buying event this month, presumably..."

Before he finished speaking, Mr. He interrupted very rudely, with a firm expression on his face: "Xiao Zhou, you have also seen the situation of Kejian. The salesmen have all been dismissed. Although it is still a listed company, there is only one Empty shell, relying on other small factories to be affiliated, reluctantly not to delist. Installment is impossible, and Kejian needs to solve the inventory problem as soon as possible.”

Zhou Buqi looked displeased, and looked at Zhao Kai'an, "I believe that the cooperation between Kejian and Xiaonei.com is something that relevant departments and college students all over the country hope to see. Mr. Zhao, I hope you can pay attention to the emotions of college students across the country. .After you retire, maybe you will still get the unanimous favor of college students."

"Ok?"

Zhao Kai'an's eyelids twitched suddenly.

This is very meaningful.

Get the favor of college students?

Isn't he the representative of college students?
After this summer, Zhao Kai'an's resignation is a certainty, and maybe his retirement benefits will also be reduced because of this.It is a serious crime to mess up Kejian.

However, he is only 52 years old this year, he is in the prime of life, and he is unwilling to retire like this.

It's good to go out and be a consultant.

"The meaning of Xiao Zhou's words...it's hard to figure out. It seems that there is a tendency in this regard, so we need to gamble."

Zhao Kai looked at Zhou Buqi quietly and remained silent.

If he wins the bet, he may have a chance to make a comeback in the future. After all, it is not easy for Xiao Zhou to be able to do such a big thing at such a young age.

If you lose the bet, it means that the group buying mobile phone activity has failed, and the final payment of this batch of mobile phones in stock will not be collected, and the retirement benefits will drop again and again...

(End of this chapter)