I copied my daughter in the parallel world

Chapter 476 351. Alternative Big Data
Relying on this set of data, Gu Cheng can accurately choose the category and main direction of his next work.If it meets the expectations of readers, I believe that the sales performance of the next book will definitely be better than this one.

And with such a statistical table, the work of the publishing house is also saved a lot.They can accurately target and place advertisements on the main sales groups, which saves a lot of unnecessary waste of funds, and can also obtain better and greater sales returns than before.

Seeing Gu Cheng was very shocked, and now Yu Qi is more proud. Speaking of this statistical table, he has been busy during this period of time.He had such an idea when he was not promoted before, but at that time, he was very soft-spoken and his words were not strong. In addition, it was very conspicuous, and it was a project that required a lot of investment in funds and human resources.

For other editors-in-chief, it seems a bit too wasteful of resources to do such a laborious thing.Everyone didn't pay much attention to Yu Qi's proposal, or didn't take it seriously.

However, in Yu Qi's view, the current development of the publishing house has fallen into a state of stagnation and backwardness. There is a big reason that the books that are highly praised every time have not achieved corresponding results, which has caused great damage to many publicity resources. waste.

If you can accurately understand the main audience of this book, as well as everyone's expectations for this author and the main buyers, you can accurately place advertisements so that everyone who is interested in this book can see it. Propaganda, just give up other audience groups. If you don’t like this type of book, no matter how many times you repeat it in the ear of the other party, the other party will not buy it.

The best result is that the publishing house has a list of most of the people on the market who like to buy, or have the habit of buying books.And it is necessary to subdivide these groups of people again, who like romance novels, who like serious literature, and who like reasoning and popular?
I just had an idea in the past, but I didn’t know how to do it until Yu Qi became the editor-in-chief. I was under a lot of work pressure, and I needed to rely on my own ability to save the publishing house and let this behemoth out. Now in a deep quagmire.

But at present, the market on the market has been divided by large and small publishing houses of all kinds. If Haohan Publishing House wants to stand out from these competitors, it needs to make a lot of effort, so in this In this case, he recalled his hazy idea before, and after a long period of careful consideration and gradual improvement, he came up with such a set of clear plans.

It happened that that period of time was the main period for the release of Gu Cheng's new book. Yu Qi suppressed all the opposing voices from the publishing house, and decided to sign a profit sharing contract with every book seller even if Gu Cheng's book was brought to the publishing house. It is necessary to experiment with this system to see what kind of results can be achieved. If this result is of great significance to the future of the publishing house, then its position is naturally very stable, and Haohan Publishing House has also appeared. A good opportunity to overtake on a curve.

If the expected results are not achieved, then naturally there is nothing to say, and Yu Qi will also lose the position of editor-in-chief that he has just arrived and has not been warmed up, and pack up and leave.

The main measure he took was to sign a profit sharing contract with every book seller, and share a small part of the profit on the original basis.Then distributed many book survey forms to the other party, and clearly told the other party that each survey form had the number of the book seller on it.

Finally, this book survey form will follow Gu Cheng's new book and go to every book fan who buys it. At the same time, every book fan is encouraged to fill out the book survey form and mail it to Haohan Publishing House. The explanation will be specially made by them. Peripheral products that give back to book fans.

For example, the pens customized by the publishing house and the metal bookmarks customized by the book board, I believe that everyone who likes to read will want to get these things.

In the end, the publishing house counted all the questionnaires sent by mail, and then rewarded the book sellers according to the numbers above. Probably, a questionnaire will give back a certain amount of rewards to the sellers.

With such an incentive measure, there is no need to worry that book sellers will be perfunctory and perfunctory. Almost every book seller is trying to promote this initiative of Haohan Publishing House, and hopes that book fans can give a detailed explanation. Finally, they help the other party mail it to the publishing house. In general, they can earn some money for each survey form.

At the same time, in order to prevent these book sellers from taking these questionnaires to any irrelevant people to fill in nonsense, the publishing house even organized a survey team of more than 10 people, who will randomly select each questionnaire, call or On-the-spot interviews confirmed that the other party really bought Gu Cheng's work, and the content in it was not contradictory.

After listening to Yu Qi's explanation, Gu Cheng's eyes suddenly lit up. He is very familiar with this method. Is this obviously the big data promoted by the Internet company in the previous life?

Whether it is e-commerce, short videos or even all walks of life, this method of doing things is finally used.Otherwise, why do you think that those short video software can always recommend videos that you are very interested in, why some people watch a certain sound, and can sit in front of their mobile phones and play for hours without sleep.

This is the main contribution of big data. He can analyze what a person likes in his daily life, which idol he is interested in, what type of clothes he likes to buy, and what convenient tools he lacks in his life.

Then use background calculations to accurately recommend the things you need most to you through the software. Therefore, on the shopping software of later generations, as long as you search for a certain type of thing, the website will take the trouble for a long time to come. Recommend to you, similar and supporting services and supplies.

For example, in the previous life, a certain colleague of Gu Cheng suddenly received a large amount of performance funds.The reward was about 10 yuan, and he immediately decided to use the money to buy a means of transportation for his small family, which was originally positioned as a mid-level family car.

Because the money has already been received, and I also have this idea, I immediately searched the main parameters and data of this car on some websites, as well as the comparison of the pros and cons of various cars.

In the process of thinking about what car to buy, anyway, every time he opens the shopping software website on his mobile phone, all kinds of matching car decoration materials are recommended to him, so to speak, from the interior to the decoration and the final temporary parking The number plate can be calculated immediately, and the right thing will be sent to you.

(End of this chapter)