The Su God of the Reopening of the Sports Arena

Chapter 836 Rather than apologizing, it is better to be considerate (add one more~~~)

[Lian Xiang: Regretful about Liu Xiang’s retirement from the competition, whether the contract will be renewed after the expiry of the contract is to be evaluated]

【The ad that VISA has been broadcasting lately in which Liu Xiang interviewed Yao Ming suddenly turned into an ad image of the rowing team signed by VISA on August 8.】

[VISA did sign the rowing team, but how important is the value of the rowing team compared to Liu Xiang?If it wasn't for Liu Xiang's retirement, why would Liu Xiang's ad be replaced during the competition?Is it really such a coincidence that Liu Xiang just retired, and VISA's five advertising cycles just happened to be executed to the next one? 】

[Eli Milk's advertisement for Liu Xiang, which has been broadcasted all the time, is also going to be replaced by Guo Jingjing's image on August 8. 】

[Lian Xiang will withdraw Liu Xiang's ad on the 19th, but they said that this is a normal switch, not because of Liu's retirement]

[SU brand released a new ad - love the game, love to fight for all dignity, love to win it back, love to give everything, love glory, love setbacks, love sports, even if it breaks your heart. 】

【What the hell?At this time, there are still companies that dare to take the initiative to contact Liu Xiang?Are you crazy? 】

[What the hell is the SU brand?Where did it come from? 】

……

As for whether the team will be bombarded by phone calls, Su Shen has already started to make arrangements, and it should be able to handle it.

As for the advertising words, anyway, they belong to companies like Hook, so there is no need to use them in vain, and they will tear you apart in the future anyway.

Nothing to be ashamed of.

As Su Shen walked, he was thinking of some memories:
The 2008 "Liu Xiang Commercial Value Evaluation Report" directly pointed out that Liu Xiang's commercial value has dropped from the peak to less than 200 million yuan, a drop of up to 87%.

Another report pointed out that from 17 sponsors in the peak period to only one sponsor Nike when he retired in the future, Liu Xiang's business myth will also come to an end with his turn around.Due to Nike's future reputation, it is better for Su Shen to help Liu Xiang transfer in advance, but the rest of the sponsors can definitely take this opportunity to shuffle the cards directly.

This is the standard for people to drink tea.

But now I can just let Liu Xiang get rid of all the burdens and set sail again, and I can settle in as the biggest sponsor, and at the same time, I can attract a very strong spokesperson for my "SU brand".

Now Liu Xiang needs the support of others, which is tantamount to a double choice of self-interest and others.

Many people may not know that although it used to be "within the system", there is also a difference in this "purity".

According to an article in Future X Beijing News, it can be clearly seen that behind Yao Ming there is a "Team Yao" in operation, including business experts, top sports agents and lawyers; The international sports agency IMG manages everything from competitions, training to business operations.Guess what Liu Xiang is?
And Liu Xiang is affiliated to the XX Center of Athletics, and the business development and operation are fully entrusted to his direct subordinate unit, and he himself has the right to share 50%.

It is pointed out here that non-professional administrative operations have also become the biggest constraint on Liu Xiang's career.

Coupled with the revelations of "Dou Rina"'s later generations, the so-called "Xiangzhi Team" is actually a simpler group than the "Suzhi Team", with only coaches and team doctors.You should understand why Liu Xiang's so-called "Xiang's team" is the worst among our sports stars.

Therefore, in dealing with the public relations crisis, it is easy to understand that such a mess is actually connected together.

These are all things that Liu Xiang must get rid of if he wants to return to his peak in the future.

Otherwise, all kinds of extremely wordless coquettish operations will make you laugh out loud.

For example, in September 2004, Liu Xiang’s Athens Olympic jersey was only sold at a low price of 9 yuan, and half a year later, the team put a reserve price of 3 million yuan on the Athens championship running shoes donated to Shanghai Hope Project, even Childishly designed restrictions that must be auctioned by domestic buyers.In the end, even the auction was aborted without warning.

Another example is the spread of injuries: It was July 2007, "He actually found a Chinese medicine decoction in Europe, soaking his feet every day, which can greatly relieve the blisters on his heels." That was the reporter's first report. This is the first time I heard the words "blisters from the right heel" from the master.It is conceivable that Liu Xiang's heels were already full of hidden dangers at that time.But the whole team has not yet realized the importance.

And how did this blister come about?

In Sun Haiping’s words——“It’s hard to say exactly when it happened. It may have been six or seven years. It should be said that the injury occurred before the 2004 Athens Olympics, and it has been recovering for a while. After intense training he responded again, and it has continued to this day."

This is the direct trigger point.

Liu Xiang's foot bones are different from normal people, protruding more than others, so at first they were broken, then they became calluses, but now they are inflammations.This is a problem that existed before Athens, so careful people will find that the size of his right shoe is a full size larger than that of his left foot. The reason is that a thick protective pad is added to the inside of the right heel.

Few of the entire team paid enough attention to this little Achilles tendon, and often felt that he was just wearing ill-fitting shoes. In 06, there are even Liu Xiang's interview reports that can be inquired--Liu Xiang, who went out with ease, said during the warm-up before the game that everything was fine for him, except that his right foot was a little bit worn out after changing to new shoes.So, like every time in the past, Liu Xiang let his feet fit into the new shoes after a layer of skin was worn out, and he started to take off after the pain was not so painful.

Not only before the competition, Liu Xiang sometimes felt sore right heel when wearing spikes during training.In many cases, the team doctor will give him a massage after training, or just bring an ice pack over for a few minutes.

This is the main process of Liu Xiang's entire tendonitis formation.

The Achilles tendon is attached to the calcaneus, with only a small amount of blood vessel network, and the blood circulation is not rich.Therefore, once an injury occurs, the Achilles tendon has poor repair ability, and if it is rubbed frequently, it will be even more difficult to heal.It is easy to produce inflammation or infection, and once the lesion develops to the deep layer, it will spread to the tendon and periosteum.An inflamed Achilles tendon becomes brittle and has a high risk of rupture, potentially ruining an athlete's career.So it was right not to run in 08, and there are still 4 years to continue.

In addition, Achilles tendon injury is also caused by shoes. If the heel of the shoe is too sharp, the back is too narrow, or the lace of the exercise shoe is too tight, it can be squeezed and rub against the Achilles tendon.The soles are too hard, and practicing on a hard field will increase the pulling force on the Achilles tendon and cause strain.

These problems, look, almost Liu Xiang has accounted for all of them in the past few years.

As an athlete, it is normal that he does not have the knowledge of sports rehabilitation in this area. After all, not everyone is a god of Su. Even if he is a god of Su, it still depends on the entire scientific team.The emergence of Liu Xiang's disease, the team must definitely take a big blame.

And such coquettish operations, besides being funny, are deplorable.

So there are too many things he has to get rid of. If he doesn't get rid of them, the next Olympics and injuries may seem occasional, but they are actually inevitable.

Su Shen finally appeared at the conference venue.

At this moment, the press conference was just over, and when these reporters saw God Su approaching, they all surrounded him as if they had seen some big news, and all kinds of questions about Liu Xiang began to emerge endlessly.

What do you think about Liu Xiang's retirement?

Why can't Liu Xiang run away? Can't he bear a little injury?

Let’s talk about whether Liu Xiang did this on purpose or was it planned long ago?
Talk about if Liu Xiang goes down, will you be the number one track and field brother in the Olympic Games.

In short, as for what you can't think of, there is nothing they can't ask.

According to statistics, a total of 22.3% of the national TV audience watched the group match and the injury press conference this time, while 16.40% of the audience watched the match between the men's basketball team led by Yao Ming and Greece that day.You know how big the weight is.

Looking at these reporters who are eager for big news, there are even some 50 and rhythm parties deliberately mixed in.

Su Shen suddenly remembered that Liu Xiang will make public in the future, the diary of a few days during the Olympic Games——

This morning (17th) I was supposed to do some simple exercises, but my feet were still sore, so I didn't practice. I took a bucket of ice cubes and applied them for a while, and finally felt better.

Thinking about it, from the beginning of hurdling practice to now, there is very little experience of fighting with serious injuries. Unexpectedly, not only was there an injury this time, but it was also injured at an inappropriate time.

Tomorrow is the preliminaries for the first shot, so it shouldn't be a big problem, and the next shot is not a big problem. The key is the semi-finals and finals.The master discussed with the team doctor and prepared several solutions to solve this problem. I am really embarrassed to let them worry about this matter when the competition is approaching.

But apart from this injury, the other conditions are still very good! I did an in-team test match in early August, and now it seems that some of my results have been revealed on the Internet.Haha, actually I don't want to say the exact result, anyway, it should not be bad.So I think, if there is no problem with the legs, whether it is Roberts or Oliver, I am still very confident that I will fight with them.But now even if there is a problem, I will do my best and will not use my leg injury as an excuse.

Tomorrow the first shot will start, go to bed early today, I hope my feet will be ok by then!
Outdated system, outdated medical level, outdated sports concepts, outdated team equipment, these "ruthless" reporters, comprehensive pressure from top to bottom, billions of advertising contracts and 30 billion sponsors, all these things, It is the "culprit" that caused today's results.

The body cannot be arranged in a high-intensity state all the time, and if there is an injury, it must be treated early. These things are almost known to everyone in the future, but they don’t understand it now.

Su Shen took a deep breath.

Opened his mouth and said:
"Achilles tendon injury is the most difficult athlete's injury to treat. It is caused by the athlete's tendon being repeatedly stretched and worn over the years. Because athletes have limited choice of drug treatment, and the sealing needle cannot penetrate into the tendon tissue. So This problem cannot be solved by conventional means.”

"If it is Achilles tendonitis, the explosive power will be directly affected, and there will be problems in starting. This kind of injury is like a rubber band, which will break if it is stretched to the limit." Liu Xiang in 2012 The direct rupture of the body has already been foreshadowed.

"As for patience, I can only say that as long as it is a person, once an attack occurs, he can't bear it. If you don't believe it, you can ask the doctor yourself. If you say bear it, ordinary people can't bear it anyway. Maybe you are a superman. , you can bear it."

"There was no deliberate arrangement, it just happened to happen by accident, and the injury happened, which is not under our subjective control."

"As for whether I am the No. [-] brother in Olympic track and field..." Su Shen looked at the provocative XXX Metropolis Daily reporter, and almost shot his ice skates in his eyes: "Now that Brother Xiang just had an accident, you just said such unlucky things, don't you?" Maybe he already got a green card."

After finishing speaking, without waiting for the blushing reporter to speak, Su Shen pushed away the crowd and said his famous speech after the National Games.

"I hope that when the athletes are at a low point, I hope everyone can question less and help more."

"We can't question him, we should help him get back out of the slump. Why do all of you reporters say when our athletes can't run - 'Oh, it can't be done'... I think you are all nonsense. Don't you want the florists to run faster?"

"When we can't run, I hope you will lend a helping hand, make us feel warm, and let us continue walking on this runway."

Pushing away the group of long guns and short cannons, before leaving, Su Shen said the last sentence, saying:
"Believe me, whether it's you or the person in front of the TV, if you talk so fast now, you want to kill a living person. There will always be a day in the future when the person who said this will feel deeply guilty."

"Rather than apologizing in the future, it is better to be considerate now."

"Thank you."

After speaking, God Su walked out from the crowd without looking back, and no matter how many people asked him, he didn't say a word.

He knows that in terms of the entire public opinion environment, his voice alone is weak, but if there is light, there will be enthusiasm.

At this time, God Su knew what Liu Xiang needed.

……

Liu Xiang, who was sitting in the room, looked at the TV that had not been turned off.

The scene of God Su is playing inside.

No one knew Liu Xiang's expression at the moment.

But it must be a little warmer than when it first started.

A few more points.

Sometimes, just enough.

PS: I finally finished this paragraph, revised it many times, and suddenly found that this paragraph of Su Shen’s words is used here, which is also just right. It shows that this matter will still exist until 2021.

Secondly, this should be the most comprehensive summary and report of the specific causes of Liu Xiang's injury. If you have not experienced it before, I can help you understand it.In the environment back then, it was really not easy to produce a Liu. In the future, we must take this as a warning. Don’t yell at the time and think about something afterwards to line up to apologize, because compared to apologizing, the calmness and support at that time may be more It is a seriously injured athlete, the most needed "timeliness".

Recommend a book called "NBA Penalty Behemoth", an old basketball author, you can read it if you like~~~
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(End of this chapter)