My Siheyuan Shelter

Chapter 503 The Dilemma of Changming Company

Ye Hui actually came to the Apple Digital Store.

In the past five years, several companies of Lao Xu's family have been thriving, except for one company, which is Changming Company under the leadership of Ye Hui.

In fact, this is not surprising. The reason why Changming Company can develop to the scale it is today is largely due to historical opportunities.

In other words, thanks to the policy.

It has been the ninth year since the Great Flare broke out, and the plant factories that were launched on a large scale before are almost coming to an end.

Its landmark event is the full completion of the planting base in Rong'an New Area.

On this land of 2000 square kilometers, more than [-] million tons of grain are produced every year, which can feed almost one-tenth of the country's population.

Changming Company itself started out relying on orders from plant factories. Now, with the improvement of the general environment and the recovery of the electronics industry, the company has directly fallen into trouble.

Ye Hui, as a professional manager, is of course aware of the immediate crisis, so at the beginning of last year, she proposed a transformation suggestion to Father Xu.

Father Xu naturally agreed with both hands.

Originally, there were two paths for transformation.

One is a well-established plan, which is mainly to acquire an electronic component manufacturer, starting from the most basic, and developing upstream step by step.

Unfortunately, the plan died before it even started.

Because of the two major electronic industry gathering places planned by the government, one is in Qindao and the other is in Yangcheng.

The positioning of the capital is mainly a grain production base and a heavy industry base, which is not suitable for the development of the electronics industry.

No way, Ye Hui could only choose the next best thing, that is, take another path, directly bypassing electronic components and making end products.

After choosing and choosing, she finally set her sights on mobile phones, not smart phones. They don't have relevant design and R&D capabilities, and they can only make the simplest functional phones.

After nearly two years of hard work, the first batch of mobile phones has finally been produced.

"Shop Manager Tan, you have been selling mobile phones for so many years, do you think my batch of mobile phones can be sold well?"

Ye Hui asked directly.

Tan Bangxiang glanced at his eldest uncle.

Xu Bin didn't understand what the elder nephew meant, so he couldn't help but wondered: "What do you think I'm doing? Mr. Ye is asking you something, you just answer it honestly."

"Hey, Manager Tan, please speak up if you have something to say, you don't need to have any scruples."

Ye Hui comforted her.

"Okay then!" Tan Bangxiang nodded and sighed, "Boss Ye, with all due respect, I'm afraid your batch of mobile phones won't sell well!"

"Oh? What's the reason?"

"First of all, the mobile phone brand is new and not well-known; the other is that the price is a bit expensive, which belongs to the kind of grade that can't be up or down, and it's not flattering."

Ye Hui frowned. After all, they are only a small factory, and it is impossible to spend too much advertising money, so the popularity can only be accumulated slowly.

At least not for a short time.

As for the price, the labor cost in the capital area is higher than that in other places, and the purchase price cannot be kept down, so the cost is indeed a bit inflated.

Xu Bin quickly persuaded him, "Boss Ye, Bangxiang is talking nonsense, don't take it to heart."

"It's okay, Manager Tan's words are very reasonable, and it's within our expectations."

Ye Hui waved her hand.

"Then you..." Xu Bin was puzzled.

"We have no choice but to give it a go, hoping to find a way out." Ye Hui sighed.

Tan Bangxiang tried to suggest: "Mr. Ye, in fact, you don't have to insist on feature phones. The competition for feature phones has become more and more fierce in the past two years, but smartphones have been out of stock."

"We also want to make smart phones, but unfortunately our strength doesn't allow it, at least not at the moment."

"I think it's better to make radios than smart phones. Although the competition is equally fierce, the market is also huge. The best seller in our store is usually radios."

Tan Bangxiang added.

"Really? I'll go back and think about it."

Ye Hui nodded thoughtfully.

An hour later, Xu Bin personally sent Ye Hui out of the underground commercial street, and the other party's face was quite ugly.

Returning to the store again, he immediately called his eldest nephew over: "Bangxiang, are these phones really hard to sell?"

"Really!" Tan Bangxiang nodded, "Uncle, you saw it just now. I recommended it so hard, and I even gave it a [-]% discount. Those customers just don't want it."

"It seems that the situation is not optimistic!"

"Uncle, do you want to remind Grandpa Xu?" Tan Bangxiang suggested.

Xu Bin thought about it, and finally shook his head:

"No need, this is a matter of other companies, let's not get involved."

Mr. Ye is kind to their digital store, he is very principled, and he can't do anything to repay kindness, besides, whether Changming Company makes a profit or a loss has nothing to do with their family.

"I see."

Xu Bin reached out and patted his eldest nephew on the shoulder:

"That's how it is. The store is handed over to you. I'll go back first. I'll come over and deliver food to you later."

Tan Bangxiang chuckled: "Uncle, ask my aunt to help me cook more food, Ling Qian will come over later."

"Okay, I'll ask your aunt to buy two meals for you, and show me the store."

Xu Bin exhorted with a smile.

"Uncle, don't worry!"

Not long after Xu Bin left, Ling Qian, Tan Bangxiang's girlfriend, arrived. She was wearing a pink down jacket and matched with a well-proportioned figure, making her look graceful.

Tan Bangxiang bought the clothes for his girlfriend, and it cost 300 yuan. Fortunately, Xiao Tan now earns [-] yuan a month, so this amount of money is not a big burden.

"Ling Qian, are you tired? Do you want to go inside and have a rest? I made some sugar water for you."

Tan Bangxiang stood up quickly.

"Not tired, let me help you look at the meeting shop!"

Ling Qian smiled happily.

"That's right, I have a mobile phone that's just half repaired."

Tan Bangxiang was not polite at all, after all, making money is the real skill.

Over the years, he has not only learned to open a shop, but also learned to repair various electronic products along the way, and he can handle some simple glitches.

Half an hour later, Ling Qian finally sold a smartphone, Tan Bangxiang also repaired the phone, and got 300 yuan.

Xu Bin came over with an insulated lunch box.

"Uncle, you are here."

Ling Qian greeted with a smile.

"Well, Xiao Ling, thank you for your hard work!"

Ling Qian waved her hand: "It's not hard, the work in the store is much easier than the work in the factory."

"Coincidentally, there is a shortage of people in the store. Xiao Ling, are you willing to resign and come here? My uncle will give you a salary of 7000 yuan."

Xu Bin took the opportunity to invite.

"This……"

Ling Qian was a little hesitant. Although the wages in the bakery were not as high as here, there were more than ten catties of bread crumbs every month. It would be a pity to give up.

Although we can have enough food now, who knows what will happen in the future?In case of another "blight", wouldn't it be possible to return to before liberation overnight.

Tan Bangxiang rushed to reply immediately: "Thank you, uncle, I wanted Ling Qian to come here a long time ago, but I was afraid that you would not agree."

"How could I disagree? The business in the store is getting better and better, so it's right to ask for help. Xiaoling, you come to work the day after tomorrow, if you don't have a place to live..."

"The two of us live in the store together."

Xu Bin smiled and nodded, then put down the lunch box and left.

Ling Qian immediately complained: "Bangxiang, I haven't thought about it yet?"

"Is there anything to think about, you are so tired from working in the bakery, why don't you come here?"

"But there are crumbs in the factory..."

Tan Bangxiang smiled wryly and said, "Isn't it just a little bread crumbs? You come to work in the store, and my eldest uncle provides food and lodging. The rations saved every month are much more than bread crumbs."

"Do you still have food?"

"Of course, I've had it for five years."

"Can I do it too?"

"We are going to get married soon, my aunt is also your aunt, why not?"

Tan Bangxiang asked back.

Ling Qian's heart was finally moved, but she still felt somewhat embarrassed: "We both eat at the aunt's house, is it too much?"

"Hey, don't you know the conditions of my aunt's house? Speaking of your bakery, isn't it also my aunt's house?"

"Damn it, don't think I don't know, Da Jie told me that the bakery actually belongs to her little cousin's family, and it has nothing to do with your uncle."

Ling Qian said unhappily.

"Why doesn't it matter? They are brothers."

"Brothers are still clear!"

Tan Bangxiang opened the lunch box: "Okay, let's stop talking, let's eat quickly, this weekend, there are many people at night."

Ling Qian helped her boyfriend arrange the meals.

"There are shrimps, the food is good, isn't it?"

"It's right for you to come, we will eat like this every day from now on."

……

Ye Hui didn't go back to the company, but went to the bakery instead. She wanted to have a good chat with Xu Dong.

"Dong dong dong..."

"Please come in!"

Father Xu is working, and he hasn't left since he moved the office here.

The student bread was canceled in the second year, and it was not promoted nationwide, because the overall effect was not obvious, and everyone who knew it understood it.

Fortunately, on the capital side, because of Mayor He's "full escort", and the effect is more prominent than the other two places, it has been retained as a local policy.

"Xu Dong, it's me."

"Boss Ye, why are you here?"

Dad Xu looked surprised.

"Today is the first day of the sale of our Changming mobile phone. I walked around the bottom and happened to pass by your side, so I wanted to come and report."

Father Xu put down his pen and motioned for the other person to sit down.

"how is the situation?"

Ye Hui shook her head: "The sales situation is not very good. I just called to ask about it. As of five o'clock in the afternoon, less than thirty units have been sold."

"So little? Didn't you engage in promotional activities?"

Father Xu frowned.

"I did it, but the effect is not very obvious."

"Do you know why?"

Ye Hui nodded: "It's almost summed up. In fact, it's still an old problem. The cost cannot be reduced, and there is no way to open up the low-end market."

"Can't you go mid-to-high end?"

"We can't go. Our company has limited funds and no advanced technical reserves. We can't compete with those big state-owned enterprises."

Dad Xu couldn't help but sighed, he really didn't expect Changming Company to decline so quickly, and the shopping mall was indeed like a battlefield.

"Since this is the case, then don't worry about it, and quickly find a new home for Changming Company. As for you management, I welcome anyone who is willing to stay, and there will be another appointment soon."

Although the company is named after his own name, Dad Xu didn't hesitate at all.

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(End of this chapter)