Rebirth of the big era of online games

Chapter 459 Create your own top star
To talk about the harvest of various layouts in the past two years, we have to start from 2010 for the time being.

At the beginning of 2010, Boiling Entertainment's long-prepared TV series "Mythology" was launched.

The play was prepared in 08 and started filming in 09. It is a typical historical time travel drama, and it is also a group wear drama.

The story tells the story of Yi Xiaochuan, the protagonist played by Hu Ge, who traveled to the end of the Qin Dynasty. In the adventures and adventures, he experienced unforgettable love, made loyal and courageous friends, and transformed into a benevolent and helpful person. General Meng Yi, who worked hard to save everyone, shouldered the story of morality and responsibility.

This drama brought actor Hu Ge, who was already popular in the mainland through "Legend of Sword and Fairy", to South Korea and the entire Southeast Asian region.

Because Boiling Entertainment and JYP Entertainment reached a strategic cooperation in film and television at this time, the drama became the first Chinese TV series exported to South Korea, and was exported overseas in multiple language versions through the video platform of Ark Entertainment.

It is worth mentioning that, many years ago, when the show was still in the process of preparation, Fang Jie personally decided to give the heroine to Kim Hee Sun instead of the original Bai Bing. At the same time, he invested a lot of money, and the production of the series was more sophisticated. .

Therefore, the current "Mythology" is a step up from the previous life, and it is co-starred by well-known top film and television drama actors from China and South Korea. As soon as the show was launched, it attracted the attention of audiences from China, South Korea and Southeast Asian countries. , and directly became a phenomenon-level hit TV series in 2010.

After seeing the huge benefits brought by this drama, the capital of JYP Entertainment couldn't sit still, and proposed to strike while the iron is hot, and make another time-travel drama starring Hu Ge and Kim Hee-sun, and continue to rely on these two to make money .

Therefore, when the drama "Empress Ki" was still changing the script, JYP Entertainment quickly copied a script "Faith" according to the routine of "Mythology", and then continued to let Hu Ge and Kim Hee-sun star, and the script started shooting immediately. .

You must know that the hero of "Faith" in the previous life was Lee Min Ho, but now history has changed, and Hu Ge has naturally replaced the Korean star Lee Min Ho.

"Faith" is also a typical love drama that travels through history, but the historical background has changed from the last years of the Qin Dynasty in Huaguo to the last years of Goryeo on the Korean Peninsula.

This drama tells the story of Choi Young, a samurai in the Goryeo era, and Eunsu, a modern female doctor, who travel through time and space to create a wise king who governs the world, that is, King Gongmin of Goryeo.

In the previous life, "Mythology" was a Chinese drama in 2010, and "Xinyi" was a Korean drama in 2012. Comparing the two, it is obvious that "Xinyi" copied many settings of "Mythology".

Therefore, copycat borrowing is not the patent of China, it is the case in other countries, even South Korea, where Hallyu is at its peak, is not inferior to other countries in this regard.

In this world, after "Xinyi" imitated "Mythology", although it has been changed to be more magical, and even the martial arts routines are a bit similar to magic skills, it has achieved good results, at least it became the hit drama in 2010 in Korea. one.

The biggest contributors to this achievement are Hu Ge and Kim Hee-sun who play the male and female protagonists. The traffic bonus brought by these two is not covered. Even if they star in a trash drama, people will watch it, let alone "Faith" A historical fantasy drama.

Another reason is that the filming mode of Korean TV dramas is different from Huaguo, but in line with Citigroup, that is, the mode of writing while filming and broadcasting.

韩剧大多在播出前的1至2个月才开始拍摄，以16至20集电视剧为准，新剧开播前制作完成的分量约4至6集，之后经常是当周现拍现播。

As a country that regards the entertainment industry as a pillar industry, South Korea has more thorough commercialization of film and television dramas, so it needs to cater to the tastes of the audience in order to gain the support of the audience. Filming and broadcasting can better collect audience opinions and make TV dramas Higher ratings can be obtained, and advertisers can also timely adjust the investment of advertising fees according to the ratings.

In this mode, the unique competitiveness of "agility" and "responsiveness" can be determined by the director's on-the-spot judgment. With one order, the crew is as orderly as a sports team, and the content is also flexible to modify. This is why Korean screenwriters can dominate the industry. reasons for status.

The disadvantage is that the tight script and unreasonable shooting schedule, similar to "live broadcast" shooting sometimes cause problems in the broadcast of TV dramas. If the screenwriter is not good enough, a certain drama may be bloody halfway or unfinished.

However, compared with Huaguo's rebroadcast mode after filming, it still has certain advantages. At least investors don't need to regard a drama as a gamble, and the status of screenwriters can be greatly improved, which in turn stimulates the creation of better ones. works out.

The only problem is that there is a huge risk in Huaguo's radio and television review process. If a certain episode fails to pass the review, it will be a big joke, so it's not that Huaguo can't adopt this model, but I dare not, compared to gambling to determine the winner or loser, the investor is more afraid of the referee showing a red card halfway, and then it really loses everything.

There is no such problem in South Korea. Chaebol capital dominates everything, even the president dares to shoot, let alone a mere historical drama, so in order to make money, the script has not been carefully crafted and completed. Faith" was launched directly.

However, due to the filming and broadcasting mode, this drama did not go online simultaneously in Huaguo. Instead, it had to wait for the episode to be aired and submitted for review before it could meet with Huaguo audiences.

These are not the issues that Fang Jie cares about. He only cares about one thing: subtly engage in cultural export.

This includes the cultural background, service, and actors and stars in costume dramas.

In terms of cultural background, the opening chapter of "Faith" tells the story of King Gongmin who served as a hostage in the suzerain Yuan Dynasty for 10 years, and was supported by Emperor Yuanshun. Along the way, he constantly encountered the dangerous experience of being assassinated by domestic political enemies.

Moreover, during the assassination along the way, what the assassins wanted to kill was not King Gongmin, who was about to ascend the throne, but Princess Lu, because Princess Lu was the princess of the Heavenly Dynasty, and once she was killed, the Heavenly Dynasty would definitely be furious. Then King Gongmin would be labeled as not taking good care of him, and naturally he would miss the throne.

Princess Chachalu was seriously injured, and there was no cure or cure in that era, so the male protagonist traveled to modern times through the so-called "God-given Gate", and forcibly brought the female protagonist who was a plastic surgeon back to Korea by mistake. He rescued the Princess of Lu, and was regarded as a "heavenly doctor" by various forces in Korea.

In this episode, King Gongmin’s 10-year proton’s tragic experience was weakened, and the fact that this Mingjun of the Goryeo Dynasty was supported by Emperor Yuanshun of the Celestial Dynasty was strengthened. It also describes that the relationship between the second male King Gongmin and the second female Princess Lu is not just a simple political marriage, but true love.

In fact, the previous life "Faith" is almost the same story setting, but this aspect of the plot is just to the point without going into details, but in this life, under the impetus of Fang Jie, the mastermind behind the scenes, the description of the plot content in this aspect is strengthened , making the second male and female second more brilliant.

Its deep-seated purpose is naturally to tell the Korean people that the emperors in the history of Goryeo were actually enshrined by the Chinese government with the support of their superiors, and they had true love with the princesses of the Chinese dynasty. China has always been a family in history.

Although this is a time-travel drama about historical love, Korean audiences mainly watch the love story between the hero and heroine or between Hu Ge and Kim Hee-sun, but it is not just a love story, and there are many private goods in it. , allowing the audience to accept certain political and cultural backgrounds unconsciously.

In terms of persuasion, there is no need to talk nonsense. Naturally, it respects history and adopts the style of the Song and Yuan Dynasties.

As for idol stars, Fang Jie pushed Hu Ge along the way, making him a well-known star in South Korea, just like Kim Hee-sun and Lee Min-ho in their previous lives in China.

The three major sections of Hallyu are Korean dramas, Korean dramas, and Korean stars. Fang Jie's approach is to learn from the barbarian's skills to control the barbarian, and use his own way to treat his own body.

Cooperating with JYP to create many scripts, organizing "The Great Master of Dance", and pushing Chinese stars such as Hu Ge and Jay Chou, the trinity creates its own Hualiu.

All this is just the beginning.

Following the popularity of "Faith" and "Mythology", at the end of 2010, the long-planned special drama "Empress Qi" was officially launched.

The male protagonist of "Empress Ki" is still Hu Ge, who plays Emperor Yuansun, and the female protagonist is no longer Kim Hee Sun, but Ha Ji Won plays Empress Ki.

The casting was initially controversial.

It's not that Ha Ji-won is not qualified, after all, he is a film and television actor downgraded to appear in a TV series, and it's not that Hu Ge is not good enough for Ha Ji-won. In fact, on the contrary, after "Faith" was broadcast, Hu Ge is now in the minds of Korean audiences. He is a top star in the sky, Ha Zhiyuan feels that he is still a step behind, because he is not good enough for him.

After watching "Faith", the audience still wants to see Hu Ge and Kim Hee-sun, the film and television CP co-starring in the show, but Kim Hee-sun, a Korean female model worker, has other arrangements, so they can only change. As for Hu Ge Song, playing the role of the prince and emperor of the celestial dynasty, there is nothing wrong with it at all.

"Empress Qi" is a 51-episode historical drama. Of course, the production and other aspects are not comparable to only 24 episodes of "Faith". Its plot and character creation are more logical and well-produced, unlike "Xin Yi "It is purely a product of temporary misappropriation of money.

With "Faith" as the background, the cultural and historical background of "Empress Ki" can be easily understood by Korean audiences.

King Gongmin, the second male in "Faith", and King Zhonghui, the second male in "Empress Ki", are both born of King Chungsu of Goryeo and Queen Gongyuan, and they are brothers of the same period. , that is to say, Empress Qi and Emperor Yuan Shun also lived in the same period.

But the difference is that King Gongmin is recognized as a wise king, while King Zhonghui is a tyrant. The "History of Koryo" evaluates him as: sex ranger, good wine and sex, indulge in leisure, and excessive licentiousness.

However, in "Empress Qi" in the previous life, King Zhonghui was portrayed as a perfect king with both civil and military skills and wit, while Emperor Yuanshun was vilified as a foolish emperor. In fact, the images of the two should be exchanged for each other Only in line with history.

It can be seen from this that the extent to which Korean costume historical dramas have been changed in the previous life, although they have made such changes are in line with their political correctness and commercial interests, but it is really jaw-dropping to such a degree that they reverse black and white and run the opposite direction.

In fact, audiences who have watched "Empress Ki" in previous lives will have a doubt: Since King Zhonghui is so tall, wise and mighty, and Yu Qi Seungniang has great kindness, why did Ki Seungniang fall in love with Emperor Yuanshun in the end, or In love with these two kings at the same time?
This is illogical.

But if you really understand that King Zhonghui is a licentious tyrant, and then watch "Empress Ki" in the previous life, there will be a reasonable explanation for all this. There's nothing wrong with it, it's impossible for any woman to fall in love with a licentious person like King Zhong Hui.

The screenwriter who wrote this drama in the previous life probably wanted to design a love triangle relationship and also wanted to conform to the historical development, that is, Ki Seungniang finally followed Emperor Yuanshun to become the queen, so he was forced to draw it out, and there were many logic problems. Big bruise.

Therefore, in the current "Empress Qi", with Fang Jie's blessing, although the first male Emperor Yuan Shun is still a big villain, he is no longer that kind of middle school boy, but has a unique personality charm, while the second male King Zhonghui is to a certain extent The history is restored on the Internet, and the evaluation of "sexual ranger, good wine and sex, indulge in leisure" is offered.

As for the lack of the words "excessive lewdness", it is because of the needs of the plot. After all, if a licentious person who often QJ women or even a princess is allowed to play a love triangle with Emperor Yuan Shun and Empress Qi, it is logically unreasonable. The image of "Queen" is very different, and there are also considerations in this regard.

All in all, although the present "Empress Qi" is a drama with a major heroine, there is no male protagonist, only two male protagonists, but because it restores the historical images of Emperor Yuan Shun and King Zhonghui, and Emperor Yuan Shun is Hu Ge played the role, so the audience generally still regarded Emperor Yuan Shun as the first male lead, while Zhonghui Wang the second male lead was cast aside by the audience and deserved to be poached.

In a practical sense, through this drama, Hu Ge, with his extraordinary acting skills and the unique image of a domineering president when he played Emperor Yuan Shun, completely got rid of the previous idol who only relied on his handsome appearance. Positioning has established the status of Asia's top film and television star.

Fang Jie believes that if Hualiu wants to overtake Hallyu in a corner and follow the old path of mass-producing idol groups, it will not work tactically.

The so-called Chungmuro ​​actors in South Korea have a high status, but in Huaguo, including the entire Southeast Asia region, not many audiences know them, and they are not as famous as those idol groups.

Therefore, Fang Jie's strategy for stars is to create top stars and exert their due influence directly at the top of the Southeast Asian entertainment pyramid. This aspect is actually their weakness. A Hu Ge or Jay Chou can at least beat the There are ten top idol groups in the family.

So in the middle of 2011, "Queen Inhyun's Man" was released. In this drama, Hu Ge played the male lead in the drama. There's nothing wrong with stars playing figures in their country's history.

On the contrary, Hu Ge's classic appearance of an ancient North Korean military officer, and the modern costumes he put on in the modern times, can be classical and romantic, modern cool or modern cool, and instantly fascinated countless Korean girls.

Although this drama is called "Queen In-hyun's Man", it is actually a drama with a big hero, and it is Hu Ge, or the capitalists are counting on Hu Ge's traffic to make money.

As for Liu Renna, who plays the nympho heroine, she seems to be a foil. In fact, Liu Renna can only serve as a foil for Hu Ge in terms of celebrity status. This gap in status is also vividly reflected in the relationship between the characters in the plot.

And at the end of the year, "Zhang Yuzhen, Born for Love" relay, Hu Ge and Kim Hee-sun are in the same frame again, Hu Ge plays Sukjong Li Xuan, and Kim Hee-sun plays Zhang Yuzhen.

This show is another major breakthrough.

Before "Mythology", Hu Ge was positioned as an idol star and a decent image, but in "Faith", he changed to an acting idol and a villain image, but at that time he only played Chinese roles.

When it came to "Queen In-hyun's Man", the audience found that this Hualiu male star played the role of their country without any sense of disobedience. His image, temperament and frown and smile are very similar to Song Joong-ki's cynicism, which is deeply loved by the audience. They love it.

Now in "Zhang Yuzhen, Born for Love", Hu Ge directly played the role of King Joseon, which...

If it was other Hualiu stars, I guess the Korean audience would have to react a bit, but since Hu Ge and Kim Hee-sun co-starred, we would like to watch it, there is nothing wrong with it, and even felt that Hu Ge jumped back from the special projected drama to the Moonfire drama , a bit condescending.

Japan, North Korea, and South Korea arrange Sunday to Saturday in the order of sun, moon, fire, water, wood, metal, and earth, which means seven obsidian and seven politics, and the TV series are named according to the broadcast date.

Moonfire dramas are TV dramas broadcast on Mondays and Tuesdays. This is obviously not a good arrangement for prime time, but it is second only to weekend prime time. Generally, the number of episodes is 16-24. For example, "Faith" is a moonfire drama. However, special planned dramas like "Empress Ki" are weekend dramas, and the schedule is different.

Therefore, in South Korea, where the cultural level is much stricter than that of Huaguo, the audience generally believes that with Hu Ge and Kim Hee-sun's current status in the entertainment industry, they can work together to make a movie together, and there is no need to make small troubles.

But Fang Jie didn't see it that way.

This time it was not only a breakthrough for Hu Ge's drama, but also a breakthrough for Fang Jie's strategy and tactics.

A Hua country star starred in a Korean drama, and he also played the role of the king of Joseon. If this happened in the previous life, it would be absolutely unimaginable.

By analogy, there was a big-name director in Huaguo in the previous life who directed a costume magic movie of "a ring within a ring" and "a murder caused by a steamed bun". One, the same popular Chinese actress at that time staged a sex scene, which made the people of Hua country complain endlessly, which was really unacceptable.

As for the three dramas "Empress Ki", "Queen In-Hyun's Man" and "Jang Ok-jung, Born for Love", the heroines of each drama are different, but the same thing is that they are all big names, and they are all Korean big names. Beautiful women are all romantic dramas, and the hero and heroine show off their affection.

If it hadn't been for Fang Jie to cover up Chen Cang, step by step, and subtly change the consciousness of Korean audiences little by little, they are extremely sensitive and fragile, it would be impossible for them to accept these, let alone let a Chinese actor play their historical heroine. The king is gone.

Of course, the fundamental reason is that every drama is a hit drama with a very exciting plot, and "Empress Ki" is even phenomenal, so the capitalists have made money.

As long as you can make money, everything is easy to talk about, let alone Hu Ge being the king of North Korea in a costume drama, even playing the president of South Korea in a modern drama is not impossible. As long as the audience likes it and is willing to pay for it, all needs can be met .

As for making the popular CP couple make a movie or something, the Korean capitals have considered it, and have even been promoting it, but Fang Jie, the major shareholder, did not agree.

In his opinion, South Korean movies are not too outstanding, and the Korean wave did not rely on their movies to get out of the circle. Even if the movies make money, it is meaningless to him.

It’s better to make Korean dramas, especially Korean dramas with historical costumes. We must do more. This can strengthen the cultural consensus and historical common understanding between the people of the two countries, and there will be fewer moths.

At the same time, add your own people into it. When Korean dramas become popular, so do your own people. This trick is called borrowing chickens to lay eggs.

Korean dramas are exported to foreign countries, and foreign audiences are just like that after watching them, but the top Chinese stars in them are imprinted in their hearts. Fans follow the stars, not the TV dramas. Korean dramas are popular again, and most of the benefits are in the end. In fact, it was distributed to Hualiu stars like Hu Ge.

Just like Jackie Chan, no matter where he goes to any country in the world, passers-by on the street can recognize him as a superstar and a native of China. As for what movies he has made and what the plots in the movies are, many people may not know. Come out one two three.

So at the end of 2011, Fang Jie had to deal with a lot of things in terms of film and television dramas alone.

During the hot broadcast of "Zhang Yuzhen, Born for Love", Boiling Entertainment and JYP Entertainment were already arguing over whether to continue to make TV dramas or upgrade to movies next year, and the boss needed to personally make a decision.

Regardless of whether it is a movie or a TV series, Fang Jie also needs to be appointed for the script. This is not because he took the initiative to take the job, but in terms of script selection. Show him the script for a glance, otherwise it is hard to feel at ease.

Of course, Fang Jie has not only done this in the past two years. For him, film and television dramas are just one of the convenient layouts.

The real highlight is still in the game.

The game "Three Kingdoms of the East China Sea" does not need too much nonsense. It has been launched since the beginning of 2010 and at the end of the year. However, this stand-alone strategy game is only loved by Korean players and has not caused any waves in the world.

The reason is that Huaguo's Three Kingdoms culture has already penetrated into the hearts of players all over the world.

I have to thank the Japanese game company for this matter. The "Three Kingdoms" series of strategy games launched by them have long helped Huaguo to do extensive cultural promotion. The names of "Guan Yu", "Zhang Fei", "Zhao Long", "Zhuge Liang", "Cao Cao" and others.

So "Three Kingdoms of the East China Sea"?
Sorry, never heard of it.

There is also the Three Kingdoms period in the history of the peninsula?
Can the so-called famous generals in it be compared with Guan Yu and Zhuge Liang?
Conquest is meaningless for a small peninsula country. Even if the whole country is unified, it will only be a small area. With this skill, it is better to revisit the "Three Kingdoms" series of games with the background of Huaguo, so pass directly.

Of course, "Three Kingdoms of the East China Sea" was originally made specifically for Korean players, for the purpose of entraining private goods. It doesn't matter whether international players like it or not. Moreover, this is just a small project of Boiling Games, which is not worth mentioning.

The big projects of boiling games in the past two years are the 2D to 3D version of "The Legend of Jin Yong" and the same 2D to 3D version of "A Chinese Journey to the West".

These two items did not exist in previous lives.

"The Legend of Jinyong" was originally an original game. It first changed from a 1D text MUD game to 2D, and now it has changed from 2D to 3D. It is also being transformed into a mobile game at the same time. It is expected to be launched next year.

"A Chinese Journey to the West" only had 2D in the previous life, but it has been upgraded to a 3D version in this life. The turn-based system has also been changed to a role-playing dungeon mode. However, in the dungeon map, players also need to team up to fight monsters, and fighting alone is not feasible.

The biggest advantage of the two 3D versions of the game is that the martial arts and fairy skills are more cool and realistic, and the sense of attack is stronger.

All these matters related to game planning required Fang Jie to personally intervene or even participate in them, so despite the fact that he didn't seem to have done much in the past two years, he actually spent most of his time and energy on it.

Especially the foreign project, the upgraded version of "Journey" with live voice, it took him a lot of effort.

The setting of the real-life voice spell game was created by Fang Jie during the Chinese New Year in 2011. He was free and had nothing to do. He originally planned to make a new game to test this planning setting, but it happened that the acquisition of YouTube failed, so In order to produce the results in a short time, I "utilized waste" in "Journey".

The biggest technical difficulty in this game setting is the voice recognition technology. However, Boiling Games, Huawei, and Tsinghua Tongfang have jointly researched this technology a long time ago. Although it is not very mature yet, it can be used in games. enough.

Anyway, the game only recognizes a specific voice, and a certain error tolerance rate is allowed, that is, a "mantra" is not very standard, and there is a missing word, as long as there are no missing keywords, it can still be recognized.

The second is the problem of server computing. The massive voices sent by the players need to be recognized by the server, which increases the data throughput pressure of the server. Fortunately, the boiling supercomputing center has been established, so there is no problem.

The upgraded version of "Zhengtu" with live voice was launched in October 2011, that is, when "Good Song" was about to end, it was officially launched on the Ark game platform.

As mentioned before, after the launch of the upgraded version of the game, it gradually evolved into a viral spell-chanting carnival among overseas players.

And the instigator of all this, Fang Jie, is precisely the fuse that ignited this carnival.

Because the few "Good Songs" he was absent were actually live broadcasting the game on the Ark video platform. While introducing the fun of this real-life spell-chanting game to the players, it was also for other game anchors and UP masters. Lead them to go viral.

Of course, his game live broadcast method is not suitable for going in the direction of mentally ill patients. He just made full use of the advantages of his super-strong memory and read out classic sentences from various countries in the languages ​​of more than 100 countries.

For example, the transformation slogan of "Sailor Moon", he pronounced it in Japanese, and the classic magic spell in "Harry Potter", he pronounced it in pure British English, such as Thai, he pronounced it in Thailand Amulet Luang Phor Pan Lucky Heart Mantra... and so on, all of which are well known to people from all over the world.

Not to mention how awesome this is, so that the title of "Nubi Guru" has become popular abroad, and the meaning and Chinese pronunciation of the word "Nubi" have been thoroughly grasped by the majority of overseas players.

In this way, players from various countries have a strong sense of substitution in this real voice chanting game. They find that their own country's language and famous sayings can be recognized in this game. This is very interesting and has a touch of Silk and a sense of pride.

This is like even if there is no confrontation between Huaguo and Citigroup, but if someone or something in the folks becomes famous with the other party or is questioned by the official media, after the people in the country know about it, they will feel that there is something wrong with them. Rong Yan, and couldn't help but want to know more about it.

Using this method of mentally pulling traffic is very common in previous lives. Similar headlines and content often appear in those news headlines, such as "Chinese songs that are popular on Youtube", "Foreigners' hilarious reactions to watching "Kung Fu", "Hanfu stunning street "wait.

Fang Jie also used this tactic to mobilize players from more than 100 countries.

Players or passers-by in these countries, after seeing this live broadcast or recorded video, their first reaction must be to imitate the international water friends and praise Fang Jie in Chinese, and the next step is definitely to enter Take a look at the game and try to see if the "spell" of your country is effective in this game.

As a game that maximizes the "flow of heart", once these passers-by enter the pit, it is not easy to climb out. During the pit, it is very logical to learn a few famous Chinese sentences for liver games.

And after a large number of passers-by or players settled in "Zhengtu", it also gave those game anchors and UP owners who rely on traffic to make a living. more advertising costs.

And so, the virality started...

(End of this chapter)