Rebirth of the big era of online games

Chapter 456 Believe in human nature, it is better to believe in big data

(Now I have to go to Jiangcheng to pick up the patients, and then I have to go to Xiaogan, I can't update it tomorrow)

Times are developing and technology is advancing. With the advent of the Internet era, some traditional industries or enterprises have to upgrade or transform under the pressure of survival.

Among them, Netflix, which started out as a DVD videotape rental business, has grown to a large scale and owns its own theaters and TV stations, but they have the strongest sense of future crisis, because in the Internet age, everyone watches online. Movies and TV shows, who will rent DVD video tapes?
Therefore, in order to save itself and develop, Netflix has set up its own video website, and rents movies and TV dramas through the Internet. Viewers can register as members and pay a certain fee to enjoy a large amount of movie and TV drama content. This is also the alias of "Netflix". origin.

Later, seeing the development potential of Fangzhou International and the huge traffic it could bring, Netflix willingly handed over the "Netflix" section to Fangzhou International and became one of the core partners of Fangzhou Entertainment.

This time, Fang Jie proposed to make an American TV series "House of Cards", which also met Netflix's wishes.

In the past, they bought film and television copyrights in packages from film and television companies, and then made them into DVDs, which were rented and sold to audiences who did not want to go to the theater or wanted to watch it several times at home.

However, after the advent of the Internet era, many video sites have sprung up, especially YouTube, which is also aggressively acquiring copyrights for its own development.

Therefore, under the fierce competition and bidding, the copyright fees of film and television have been rising steadily, and the copyright fees of some of the latest popular film and television dramas have been called sky-high prices, and Netflix simply cannot afford such costs.

This is also the reason why the movies and TV series in Netflix’s hands are relatively old, and it is also the reason why Netflix or Ark Video regards YouTube as a deadly enemy. What people do is simply cutting off their roots. This is a life and death enmity.

From Fang Jie's point of view, of course he still hopes that the two sides can cooperate and win-win, and it is best to become a family. This will be of great benefit to both YouTube and Ark Video.

It's a pity that Google's ambitions are very large, and it may be that it is too big and it is a bit bureaucratic. They don't pay attention to Ark Video at all, and they just want to monopolize the entire global online video market.

Since you can't cooperate, you can only be tough.

Since the current film and television copyrights are too expensive, and Netflix has some old film and television dramas in its hands, it can only make film and television dramas by itself.

There is no need to think about movies for the time being. Hollywood has been completely controlled by the eight major film industries, and Wall Street capital is behind it. The water inside is very deep, and it is difficult for outsiders to enter the game. Not confident that anything can be accomplished.

But there is no such problem in TV series. Netflix has the opportunity to make it bigger and stronger, and use it to achieve the purpose of completing business transformation and upgrading.

Moreover, in the Internet age, especially for video websites, the demand for movies is not so strong. The traffic brought by a movie is far less than the traffic brought by dozens of episodes of TV series.

What's more, the script of "House of Cards" is ready-made, and there is no need for Fang Jie to carry it himself. He can directly buy the right to adapt the script and start filming.

The author of "House of Cards" is the British Michael Dobbs, who served as the British government's special adviser and Thatcher's chief of staff, and finally retired as the vice chairman of the Conservative Party, so he knows the British officialdom very well.

In 1990, the second year after the novel "House of Cards" was published, the BBC adapted it into a TV series, which told the story of the British government's officialdom. After the second adaptation, the background of the story was changed to Citigroup officialdom.

And what Fang Jie wants to shoot is of course the American version of "House of Cards", which is popular all over the world.

Speaking of this matter, we have to relate to Fang Jie's layout strategy in Korean dramas, the two have the same effect.

This kind of American drama that reflects the darkness, dirtyness, conspiracy and politicians' despicableness and shamelessness in Citigroup's officialdom is definitely worth showing earlier to let audiences all over the world take warning.

In fact, it's not too early, it's only three years ahead of time, there is no possibility of acclimatization, and there is a high probability that it will still be very popular and become a phenomenon-level American drama with worldwide influence.

Such a phenomenon-level American drama, regardless of political factors, is only considered in terms of economic interests, and must be grasped in its own hands. Previously, Fang Jie had let go of the classic American drama "Prison Break" because he did not want to interfere too much with the international historical process. , this time will not miss this opportunity again.

I believe that with the ace series "House of Cards", Ark Video will surely overwhelm YouTube for a period of time in terms of video content. , business income, and traffic also have the capital to overwhelm YouTube.

This is not over yet, ordinary people take one step and watch one step, smart people take one step and watch three steps, but Fang Jie always looks five steps ahead when doing things.

So there is still a fifth step in the strategic plan, which is to get out the international version of TikTok, the rival of YouTube and Facebook in the previous life!
However, the short video is still a bit ahead of its time.

One is because the audience environment is relatively immature, and long-form videos are the mainstream at present, and they are most in line with the viewing habits of the audience.

This is just like online games. At present, MMORPG massively multiplayer interactive online role-playing online games are still king. There are fragmented online games, but except for competitive online games such as "DOTA", "CS", and "Meteor Butterfly Sword", Other fragmented online games are difficult to get out of the circle.

In addition, the more important problem is that the time for content creation is still immature. At present, there are very few content creators who can shoot videos and complete editing by themselves. It is not necessarily proficient in non-linear video editing technology, and the threshold for content production is relatively high.

In the absence of content creators, it is difficult to mass-produce all kinds of novel, funny or touching short video content, so the short video platform becomes rootless.

Therefore, the international version of TikTok must be placed at the end of the strategic plan, and then released after various conditions are ripe, in order to achieve the effect of Wang Zha, otherwise it is likely to become unacceptable and become a chicken rib.

Finally, let’s summarize Fang Jie’s strategic plan:

Step [-]: In the strategic defense stage, acquire Twitch and turn the game channel into the ace channel of Ark Video, thus forming a crushing advantage over YouTube in local battles.

The second step: Strengthen the linkage with the Ark game platform, attract each other, provide each other with support in game content and video resources, and consolidate their own basic game board.

The third step: In the stage of strategic counterattack, throw out the "real voice spell system" to provide game anchors and UP hosts with a viral phenomenon-level creation matrix, so as to strengthen the international influence and status of the game video sector and form a strategic deterrent to YouTube .

Step [-]: Introduce "House of Cards", a phenomenon-level American drama killer move, and fight a short and quick battle in the content of film and television dramas, so that Ark Video will completely overwhelm YouTube in the content of film and television dramas for a period of time, further Strengthen the momentum of strategic counter-offensive.

Step [-]: The strategic counter-offensive has turned into a full-scale encirclement and suppression stage, launching a short video platform to cooperate with its own long video platform to form a pincer offensive, which will greatly squeeze YouTube's living space from another dimension and force it to surrender.

Of course, each of these steps will not be accomplished overnight, and it will take a certain amount of time to implement. At least in 2011, there will be no obvious results for the time being. Just upgrading the voice recognition spell system of "Zhengtu" requires at least half a year.

So having said so much, in fact, Fang Jie just held a high-level meeting, threw out this strategic plan, and convinced a group of core partners. The whole process only took 2 or 3 days, and Fang Jie did not waste How much time and energy.

This year's highlight is still on the domestic music variety show "Songs from Huaguo".

According to the plan of boiling entertainment, "Super Girl" and "Super Boy" have been held for four times and will be completely closed this year, and will be replaced by "The Greatest Dancer" and "Good Song".

In the next 5 years, these two variety shows will also be held alternately every other year. Last year it was "The Greatest Dancer", and this year it will be "Good Songs". All of them focus on exploring content creation talents.

These two variety shows will also be exported to the world for free, not only to TV stations for free, but also to Ark Video for broadcast on the Internet. Not only will they be produced in China, but they will also fully support other countries in producing their own variety shows of the same name, which is a cultural export. One of the important layouts.

It is a matter of cultural strategy, and it cannot be overemphasized. Fang Jie's support for "Good Song" is still full of all BUFFs.

The stage lighting should continue to maintain or even exceed the visual effect of "The Greatest Dancer". The music director, arranger, tuner, orchestra, and harmony teacher, regardless of nationality, are hired at a high price to be top-notch in the industry.

Not to mention the singers who act as tools, they are all big names in the industry, and all of them signed up on their own initiative, and they have repeatedly stated that as long as they can be on the show, it doesn't matter if they have an appearance fee or not.

After being baptized by the phenomenon-level variety show "The Greatest Dancer", both the public and the industry have basically accepted Fang Jie's idea of ​​"paying more attention to content creation talents", and their values ​​have changed.

Nowadays, even if big-name singers have some thoughts in their hearts, they don’t dare to risk the world’s disgrace by saying that they are more important than songwriters, because this has become politically incorrect in the industry. Industry boycott.

So participating in the variety show "Good Songs", not only will the big-name singers not feel that they are worthless as a tool, but they think it is good for establishing their own image and reputation, showing that they respect songwriters very much.

Especially the biggest songwriter in the country, who is also the mastermind behind this show, who will offend this big BOSS without incident, it's too late to kneel and lick, okay?

Of course, this is just a gesture. It's hard to say what I think in my heart.

The reason why they are willing to take the initiative to sign up to be a tool person is more because they saw that "The Great Master of Dance" has made many choreographers and dance troupes popular. It is of great benefit to their fame promotion.

Its nature is very similar to the annual Spring Festival Gala. Being on stage firstly means that you already have a certain reputation, or coffee position, and after you are on stage, your fame and status will further skyrocket, and more Chinese and Overseas Chinese will know that there is someone like you.

All the variety shows planned by Fang Jie basically have this effect, not to mention the fact that there are many phenomenal variety shows in Korea as proof. Just looking at the performance of "The Master of Dance" last year, its effect of attracting fans is even Beyond the Spring Festival Gala.

Even the Spring Festival Gala took advantage of its momentum. The dance program of the 2010 Spring Festival Gala was covered by the choreographer and dance troupe of "The Master of Dance" and presented the most exciting and shocking series of dance performances so far. As for For music programs, many of the singers on stage are artists under Boiling Entertainment, and some of them debuted from "Super Girl" and "Super Boy".

Many viewers jokingly said that this Spring Festival Gala is half of Boiling Entertainment's theatrical performance. As long as they can appear in the film and television dramas and variety shows under Boiling Entertainment every year, going to the Spring Festival Gala is basically a sure thing.

The only regret for the audience is that Fang Jie and Li Qing still did not appear on the stage of the Spring Festival Gala.

Fang Jie didn't say anything, he didn't really like to stand out, and it was a rule he set for himself to spend time with his family every year. As for Li Qing, he was more or less influenced by him, and with their current status, participating in The Spring Festival Gala is not a big deal for them. On the contrary, they feel that it is a very hard job. It is better to stay at home to celebrate the New Year.

What's more, if you really want to continue to be famous, wouldn't it be enough to hold a variety show yourself? Why go to the Spring Festival Gala on New Year's Eve?

That's why Boiling Entertainment announced that it will produce "Good Songs" this year. No singer would give up this good opportunity to become famous. They just squeezed their heads in, and they didn't even ask for basic labor fees and appearance fees.

Even big-name singers and tools are like this, let alone the songwriter who is the protagonist.

"Good Song" is the same as "Dancing Master", there is no audition stage, or the list of personnel and song lists that pass the audition has already been finalized by the program team in private.

But the difference is that this time Fang Jie did not invite the national team to come forward, because the song is different from the dance, and even if the artistic conception of the dance is a little deeper, no matter whether it is a Chinese or a foreigner, it can still be understood, but the song is not good, and the lyrics cannot be understood , different interpretations may arise.

Therefore, from the perspective of cultural strategy, "Good Songs" focuses on popular songs.

Popular songs are popular. Even if you don’t understand the lyrics, you can only use the catchy melody of the song and the singer’s singing skills, and it will not affect your love and appreciation for a certain song. Many well-known pop songs and singers in previous lives can be popular Going abroad is proof.

Therefore, during the audition stage, Boiling Entertainment did not impose any restrictions on the gender, age, appearance, qualifications or even nationality of the contestants.

The program group has only one requirement for the contestants: it must be an original Chinese song that has not yet been published. If there is English in the lyrics, the proportion must not exceed 10% of the total number of lyrics.

As for the specific criteria for the selection of the song, the program team did not explain it at first, but there were private rumors that it was all decided by Fang Jie.

This is obviously a rumor. Fang Jie has no ability to choose songs. His music appreciation ability is no different from that of ordinary people. If he decides with one word, he is afraid that he will miss many classic songs.

For example, the three songs "Yezi", "Once Upon a Time", and "Wukong", if he is allowed to choose, he, like ordinary passers-by, may prefer "Wukong", which is full of charm and has the spirit of fighting against fate.

As for the two songs "Wild Son" and "Once Upon a Time", if they hadn't been liked by many singers in the previous life and sang them repeatedly, Fang Jie might not have remembered them at all. That's it, it still can't bring him a sense of surprise.

Perhaps from a professional point of view, these two songs are really good songs.

The framework of the song "Yezi" is very special. It got rid of the usual composition formulas and routines. It is a melody that is difficult for those famous musicians to write. This song became the reason why I like it. This song is so good that it cannot be faked, so I have a certain worship mentality.

As for "Once Upon a Time Slow", the main advantage lies in the artistic conception of the lyrics. With simple lyrics, it depicts the beauty and simplicity of the slow-paced life before the Internet age. It is very substituting and makes people miss the simplicity of the past. At the same time, I also have some reflections on the current rhythm of life.

It's a pity that you have to listen to these two songs many times before you can feel them and understand the artistic conception they want to express in the songs. In the fast-paced life, non-professionals may just pass by them, and the same is true for Fang Jie .

Well, it can be said that he really has no taste in this aspect, and he doesn’t know how to appreciate really good songs, but songs are for listening, not for pretending, as long as he thinks it sounds good, it doesn’t matter what the taste is or not .

So Fang Jie, who knew that he had no musical taste, didn't dare to make a random decision on which song to put on stage. He just invited well-known domestic singer-songwriters to form a "recommendation group" to help him screen the songs.

There are 12 people in the "recommendation group" who are mainly responsible for appreciating songs and recommending original and new songs to the program group. Every member of the recommendation group is a master who can sing and write in the industry. They will participate as program guests Each episode of the show, each person has a recommendation quota.

But the recommendation group only has the right to recommend, not score. After all, scoring songs is too subjective. Even if it is a song that the industry is optimistic about, the public may not like it, and it may not be popular.

What's more, Fang Jie has never believed in the integrity of these people in the entertainment industry. If something shady happens, he will lose face.

Therefore, the jury responsible for scoring is not these so-called industry authorities, but handed over to the audience, big data and entertainment companies.

The audience's votes for the song in each issue account for 25% of the total score. The more popular the song, the higher the number of votes, which is enough to prove its strong popularity.

Big data such as the number of plays and downloads on mobile phones, computers, and music platforms, and the number and frequency of keyword searches on the Internet account for 50% of the scoring weight. The better the data, the more people like to listen to these songs.

The reason why the weight is half of it is because of that sentence, Fang Jie doesn't believe in human nature, especially the so-called authority and the senses of fans. Rather than entrusting the fate of a song to them, it is better to entrust it The big data of artificial intelligence that makes trouble.

This may be the so-called "one-word decision" by Fang Jie, because this part is completely under his control and can directly determine the ranking of the song. If he wants to cheat, no one can do anything about it.

But would Fang Jie cheat for a little money or some connections?
Obviously not.

With his structure, he has long stopped focusing on these small things. If he wants to engage in cultural output, the data is more reliable. The reason why he reserves 50% of the weight for others is just to allow everyone to interact and improve the effect of the program.

For the effect of the program, the remaining 25% of the weight is given to entertainment companies and singers.

Like "The Greatest Dancer", "Good Song" also has its own commercial jury.

The difference is that this time it is not a reward, but real money to buy songs on the spot. Entertainment companies or some singers can bid on the song to buy it on the spot.

This is tantamount to telling all audiences in the most direct, intuitive and enviable way-what is the value of content creators? A good song of theirs is likely to sell for hundreds of thousands or even millions of dollars. Then get rich overnight!
Getting rich overnight is everyone's dream. Now that someone has realized such a dream, will it attract more young people to participate in the creation?
And those people in the industry who have already participated in it, will they reflect on it with jealousy, and start to seriously calm down and create, instead of always thinking about copying and borrowing or covering nostalgia?

The answer is obviously yes!

The variety show "Good Songs" not only needs to discover the existing outstanding content creators, but also encourages or guides those talents with potential. If everyone works together to create content, the atmosphere of the domestic entertainment circle will gradually improve, and the quality of entertainment works will be improved. Only by continuously improving and exporting pop culture to the outside world can we have something that can be sold.

As for the way of motivation and guidance, I am afraid that there is nothing simpler and more effective than spending money directly.

When the time comes, the parents in front of the TV may be more tolerant and supportive of their children who like to engage in music after watching the show, rather than ignoring it and thinking that they are playing with things and losing their minds.

And for those lonely and brave people who have been concentrating on creating, but are so poor that they have problems with food and clothing, after watching the show, they must also ignite hope, refresh their spirits, and look forward to one day producing good works to stand on the "Good News" Song" to prove himself on stage.

Obviously, compared with the previous life, many detailed settings of "Good Song" in this life are different, and the scoring mechanism is the biggest difference.

Professional authorities are only responsible for recommending songs, which already reflects their professionalism and authority, because passing the audition is the most difficult, and there is no need for them to rate songs according to their preferences.

The audience can't decide the final score of the song, and they won't artificially create a false score just because the song was sung by a certain traffic singer, and a bunch of fans Ai Wu and Wu frantically swiped tickets.

Capitalists, or singers who have become capitals, also cannot chart their own songs through private operations. They want to be famous and make money. The only thing they can do is to pay out of their own pockets, compete with other capitals, and bid to buy others Good song in hand.

If anyone has any objections to this mechanism, Fang Jie can completely remove himself and directly throw out the big data: You see, this is not what I say, but the big data calculated by artificial intelligence. Numbers don't lie, they are the fairest judges.

The setting of the jury also caused another difference from the previous life.

In the previous life of "Good Songs", all the singers and composers performed on stage, and they were divided into teams, and then they competed to the finals, but no matter how they competed, the more they went to the back, the more boring it was.

Because the competition system is very unreasonable, it is estimated that they learned from "The Voice". After all, these two programs are produced by Canxing Culture, so they only made some simple revisions, but did not grasp the core selling point of "Good Song". .

What is the core selling point of "Good Song"?
The title of the show already spells it out: Good Songs.

The annual "Good Songs" has only dozens of contestants on the stage, and the levels are not uniform, and the quality of different works by the same person is also uneven. After several rounds of competition, there are fewer people and fewer good songs. , are all old faces, which makes the audience lose their sense of freshness.

And the person who finally won the "Best Singer of the Year" championship finally became famous?
No, even a person with a good memory like Fang Jie has forgotten who the champion is, or he didn't watch the semi-finals and finals at all. The three songs "Wukong" and their singer-songwriters.

So it doesn’t matter whether the champion is the champion or not. What matters is the content, that is, good songs. Only when more songwriters and their songs are tested on the stage can there be more good songs that the audience likes.

Besides, many people may only write one hit song in their lifetime, and many singers only have one masterpiece in their lifetime. It is obviously impossible for regular contestants to rack their brains to write several songs in a row. It's excellent, but this lowers the quality of the program, and it's not conducive to digging out more good works.

Therefore, there is no limit to the contestants of "Good Songs" in this world. If all ten songs are selected by the recommendation group, then these songs can be on stage, but if only one good song is written and it goes on stage, then If there is no more work that can be sold, then I can only sit in the audience and watch the show.

The competition system, registration requirements, behind-the-scenes preparations, etc. related to these programs have been prepared by various departments since the Spring Festival holiday.

This time "Good Song" didn't carry out any hype. It just put a very simple static picture advertisement similar to a poster on the TV station and the Internet, and it was over.

Because with the current boiling entertainment and the momentum of "The Great Master of Dance" that just ended last year, there is no need to advertise. Even if you just post a message on Weibo, the matter will become the headlines overnight. A large number of tap water media and the public took the initiative to wave their flags for it.

The time came to summer again. At the beginning of June 2011, on the night of the end of the college entrance examination, the annual show "Good Song" was officially launched.

(End of this chapter)