Rebirth of the big era of online games

Chapter 434 This is just the tip of the iceberg...

In fact, the big data killing routines are far more than those described by Fang Jie. He just said some easy-to-understand content for the convenience of Li Qing's understanding. It is definitely not an exaggeration to say that it is the tip of the iceberg.

In fact, within Ark Games, the data operation department, which is responsible for the game recharge, mall, and event rewards business, is far more detailed about the so-called "user portrait" than what Fang Jie said.

But is this the end?

No!

These user data models, or "user portraits", are not only more refined but also more comprehensive at the upper level of Ark Internet. When it comes to content, it is not just about game consumption, but also includes all social consumption activities and activities of users. Consumption habits, such as online shopping, taxi rides, advertisement clicks, etc.

These data will be distributed and sold to dozens of subsidiaries of Ark State-owned Enterprises to assist their data operations department in profiling their customers.

Then these subsidiaries continuously feed back the basic user data. After continuous improvement, filling, and analysis of the database, a more accurate data model is established. In the end, it may be possible to roughly calculate what a person is thinking right now. Then it becomes an almost metaphysical science.

Why is user data valuable?It's worth the money here.

Why is this data dangerous?It's also dangerous here, not just road data...

However, Ark Games does not need to find too much irrelevant data from Ark Internet. The "user portrait" of the game alone is enough for them to eat crabs.

However, do you think that Fang Jie's routines are just like this, just relying on big data to make money?

This is too simple to think, because this is still just the tip of the iceberg...

Eastern Europe, a border town.

There are less than 300 aborigines in this small town. The residents in the town are mainly doing small business for tourists, but this is not a holy place for tourism, and Eastern Europe is very poor, so everyone just passes by. Living with barely enough food and clothing.

On a certain day about half a year ago, a Russian businessman named Vladimir came to the town, bought a large piece of land on the outskirts of the town, and built a large amount of land on it, revitalizing the town's economy at once.

But that's not the point, the point is that he came with him, and there are more than 30 blonde beauties, all of whom are comparable to models, with their own advantages and disadvantages. The men on the Internet watched it drooling.

When these Eastern European and American women entered the town, the aborigines in the town thought that these people were here to do the skin business. After all, in Eastern Europe, everyone’s life is difficult, and the Eastern European girls who do skin business in Europe are everywhere. visible.

But soon the aborigines realized that their thinking was wrong. These beautiful girls are indeed generous in spending money, but they just live in seclusion every day, especially at night. They will never go out to stand on the street, and they have never seen them hook up in town the men.

As a result, while the townspeople gradually felt relieved, they also began to have a strong curiosity: so many beautiful ladies and sisters, who don't leave the door without leaving the door, are quite willing to spend money. What are they doing? What makes money?
What surprised them even more was that in the next half a year, more and more beauties came to this border town. Today, the number of migrants, or the number of beauties, has surpassed that of the town. Aboriginal people, reaching more than 400 people!

There is no impenetrable wall in the world, and the townspeople quickly learned some information from some young ladies who often go shopping.

They are not here to do business, but to work and earn money. The way of working is very simple-singing, dancing, chatting and playing games!

As for how to make money, these young ladies either keep secret or they don’t know clearly, but one thing is certain: they can indeed make money, and they can make a lot of money, much more than standing on the street, and it’s simple and easy There will be no danger, and there is no need to sell your body. If you are lucky, you can completely change your destiny. This job is definitely the gospel for the majority of Eastern European girls!

Of course, when it comes to making money, their boss, Vladimir, is the real blood earner, and the girls below are just making a fraction of it.

And of course, it is impossible for the boss to have no skills if he wants to make blood.

At this time, Vladimir was too busy to keep his feet on the ground in the newly located "Mir Art Center" in the eastern suburbs of the town.

"Mina, after this period of training, your dancing is expressive enough, but you have to pay attention to your expression, and you can't be expressionless when dancing. In this way, no matter how good your dancing is, it will be difficult to attract us. customer of……"

"No no no, if you want to show an expression, you don't necessarily have to take the sexy and coquettish route. This is very LOW. Your temperament is suitable for cute style. Smile, pay attention to smiling, blink occasionally, stick out your tongue, and cover up the bottom of your skirt , yes, that's it, it's great!"

"Also, remember to wear more clothes next time. You can have shorter skirts, but you can't have almost no one at all. We are doing serious business, understand..."

"Xenia! Xenia! Come here!"

"I checked the chat history just now, this player customer, the strategy you adopted is wrong!"

"Through this player profile, it can be seen that he is a wealthy player in his 40s, the boss of a certain company, with a net worth of hundreds of millions, and a strong personality... In other words, he is not short of money, and he is not short of people around him." The beauty who gave you hugs, so during the process of online contact and playing games with him, you can't be obedient to him, and you can't pretend to be cute and pitiful!"

"You should set yourself up as a beautiful and domineering president, and arouse his desire to challenge and conquer. I told you about this in the PUA professional course. You must not have listened carefully!"

"Forget it, you don't want to contact this client anymore, you can deal with the other dozen or so clients you have on hand, I'll let..."

"Polina! Polina! My little beauty of the iceberg! Come on, let this client be handled by you. This is a big client. As long as you get rid of him, your sales performance this year will surpass all sisters. When the time comes, bring If you go home with this money, that alcoholic father who beats you all day will definitely kneel down and call your mother!"

"Hahaha, no thanks! Later, I will ask the operation department to give you a whole set of life photo albums, package you well with various famous brands, and you can post them on facebook and various social media accounts bit by bit according to the situation. , Pay attention to the rhythm, if necessary, I will apply to the headquarters to invite you to some high-end business receptions, and thoroughly confirm your personality..."

"What if the client really likes you? Of course congratulations, my dear Polina! If you can, marry him, and we will be settled in the future. I will offer my sincere blessings to you, madam I believe Madam, you will not tell the truth about the past, will you?"

"No, no, no, don't worry about the ending. At that time, I will apply for some resources from the headquarters, let our game be entrusted in the game to crush him, and launch a national war against him. Then at this time, in order to protect the man you love , sold the company and family property in reality, and helped him win the national war by 'going bankrupt', so that he won't suspect that you are actually a game trustee with nothing..."

"If he is a scumbag, at worst, you can go back to our studio. You have nothing to lose anyway..."

"Okay, okay, don't make daydreams for me. If you want to marry a rich player, you have to put up 200% of your energy and serve your customers well! I repeat again: this is not a game, not a simple Chat, dance and talk about online dating! This is work! It is also the only chance to change your destiny!"

Vladimir changed the fate of this group of Eastern European girls. From the point of view of the girls, he can definitely be called a "good conscience boss".

From Vladimir's own point of view, he also has his "good conscience boss" - the Ark Guild!
The Ark Guild is not a player guild in Ark World, but a comprehensive business chain incubation organization that focuses on the real entertainment industry, combined with big data technology, and whose business covers Internet businesses such as games, live broadcasts, videos, and social media.

The various large and small player guilds established in the past year are just one of the business sectors of the Ark Guild.

And there are many "art studios" like Vladimir's around the world, with different routines.

Some of them just find a suburb and manage it in a closed manner, and some rent directly in high-end hotels for a long time, and use various glamorous means to package themselves, such as selfies, gourmet food, various Versailles, and some even directly invite a To help male dicks PUA, when you need a video meeting, find a few sweet and sweet young ladies to make guest appearances temporarily.

And the task of the Ark Guild is to provide various services including but not limited to technology, capital, operation, Channel support and docking, as well as corresponding solutions.

Do you think this is over?

Well, this is still just the tip of the iceberg.

On top of the Ark Guild, there is the Ark Studio whose main business is incubating player guilds and small studios!

The management team of Ark Studio is the non-staff personnel of Boiling Overseas Game Studio, that is, the group led by Shu Tong's younger brother Hong Yi.

Boiling overseas game studios, anyway, still talk about morals, but the managers of the large-scale studios hatched by Hong Yi basically have no morals. Back then, "Paradise 1" and the national server "World of Warcraft" Being completely ruined by the game studio has nothing to do with them.

Fang Jie's approach to these scourges is to let them out, teach them how to do it face-to-face, and then let them transform to harm foreigners.

Looking at it this way, the Ark Studio of the superior of Mir Art Studio is awesome enough, right?
But in fact... it is only one of the business segments of the Ark game.

Of course, subsidiaries such as Ark Internet, Ark Entertainment, Ark Video, Ark Live, Ark Blog, etc. are also inextricably linked with Ark Studio, but due to their special attributes, they did not establish a separate subsidiary. The upstream organization of the gray industry chain.

This is a large and intricate network that captures all users who have access to the Internet. The only purpose is to drain the wallets of foreign netizens, but they did not expect that they almost got the proprietress into it.

Ever since she found out that she was being tricked by the game, Li Qing didn't have much interest in the game. She felt that the game couldn't be played now, because she wasn't playing the game, or even the game was playing her, but a bunch of top students. Game planners, mathematicians, psychologists, economists are playing her...

That's a jerk!
She can accept that she is stupid than others, but she can't accept that she admits that she is a fool, and continues to be fooled by others.

So she decided to surrender and admit defeat. The way she did it was to completely abandon the pit and stop playing games. Then during her honeymoon, she pulled Fang Jie to reveal various routines from time to time, and together with her husband, enjoyed the pleasure of being drunk while everyone was awake. .

"There are too many routines, and I can't finish it for three days and three nights. For example, let's talk about the server you played on before..."

One time Fang Jie became interested, and broke some news: "Aren't you always overwhelmed by others, can't you be the lord of the country? In fact, that player includes the group with him, and there is a high probability that it is the Ark game. Please play the game..."

"Of course, these game hosts are not qualified to directly go online with Ark Games. To be precise, before Ark Games releases the game, a staff member from a certain line of the operation department approached Ark Studios and signed a relevant business contract with them. Then Ark Studio contacted its Ark Guild and outsourced related business to the Ark Guild."

"Then, the person in charge of the game business of the Ark Guild sent out the work tasks, such as which servers are settled by which player guild, what is the recharge ratio, internal account issuance and recovery, gift package codes, and the data and information of the big dog. …In addition, there will be a series of arrangements for Weibo, Facebook, major BBS, and live broadcast rooms.”

"With the support of the Ark Guild, these player guilds or player studios assign specialists. Some are responsible for the country's main national war, and some are responsible for PK challenges everywhere. Some do not enter the game, but are in charge of the chat software. Reception, coordinating, recruiting, high-end ones will invite voice actors and cute girls to sing, dance and do some guild activities. If you encounter high-value target dogs, there will be targeted PUAs..."

"Don't think too much about how powerful these commissioners of the guild are. Except for the core backbone, many of them are female workers who were directly poached from the gate of Foxconn. After a little training, they can start working. Interestingly, I heard that some people are so stupid because of this. Become a phoenix, change your destiny from now on, and climb to the pinnacle of life..."

"So even if you escape the trap of big data killing, you may not be able to avoid the Pingci of the game console, even if you escape the Pengci, you may not be able to avoid the PUA of people with ulterior motives, even if you escape the PUA, huh hehe……"

Li Qing looked at Fang Jie with admiration on her face: "Say it quickly, what else is there to do next?"

Fang Jie smiled and said: "Even if you escaped, unless you stop playing the game, the next game will still go through all the disasters again. I'm not afraid that you won't fall into the pit... But even if you stop playing the game, you still have to shop online Right? Even if you never shop online, you have to go out to take a taxi, right? Even if you don’t go out to be an otaku, you always watch entertainment news and variety shows at home, right?”

Li Qing was stunned: "Entertainment industry? I'm very familiar with this now, why is this PUA?"

Fang Jie sneered and said, "Have you heard of the fan circle culture? Well, it doesn't matter if you haven't heard of it. You always know that players in the game circle despise the chain, right?"

"Roughly: Genuine ones despise piracy, hosts despise PCs, PCs despise mobile web games, mobile games despise web games, regular web games despise counterfeit web games, those who spend money despise non-spending, and free-spending Despise those who spend money, those who play core despise light ones, orthodox ones despise copycats, those who play A factory despise those who play B factory, those who play Europe and the United States despise Japanese ones, those who play Japan despise Korean ones, and Korean ones Those who play Huaguo despise those who play CS, those who play CS despise those who play CF...etc."

"These contempt chains are all kinds of oppositions. After the conscious amplification and hype of the Ark Guild, PUA has become the fan circle culture of the game circle, and the same is true of the fan circle culture of the entertainment circle. Through this method, Ark Entertainment has established All kinds of circles, all kinds of opposition, not only played a 1-1 but greater than 2 publicity effect, but also PUA’s own circle fans paid for their own circles. After two years, you can see the effect produced by Ark Entertainment with your own eyes. It's..."

"In fact, the world war in "EVE" last year was a kind of game official's use of the fandom culture. Players from various countries are loyal fans to their homeland, and it is essentially a kind of fandom culture. When you get up, you can create huge profits, and by the way, you have made a wave of publicity for your game..."

Li Qing was once again frightened by Fang Jie's words. She suddenly realized that the literary and artistic career she had always loved seemed not to be very prosperous. She felt that every time she heard Fang Jie's revelations, her life would be less interesting. .

"This is just the tip of the iceberg..."

Every time Fang Jie would say this after breaking the news, but this time he was more ruthless: "If you still want to hear, Ark Certification, Ark Business, Ark Travel, Ark Group Buying, Ark Express, Ark Academy, and the newly established I can slowly tell you about the routines of the Ark Credit, Ark Education, and Ark Medical that will be established soon~"

Apparently, Li Qing didn't listen any more, because thinking about it made her shudder.

Just like what Fang Jie said to persuade her at the end: "Being a human being, it's rare to be confused... Besides, your husband and I are their big boss, and I taught many routines myself. If they dare to pout on my head, they are looking for death, you just need to be so ignorant..."

However, although Li Qing was rarely confused, she began to sympathize with her husband a little bit. For a person who sees everything too clearly, what fun is there in this life?

Unexpectedly, Fang Jie was amused by this question: "You are really unfounded. If players play games, I will play players! You don't understand the fun of it..."

How could Li Qing not understand? To put it bluntly, don't you just treat players as NPCs?Terrible!

Of course, this is just a small complaint. She also knows that Fang Jie is quite an upright person. He just treats foreigners as human beings. There must be a big game involved in it, but she is so confused that she doesn't ask. .

Faced with Fang Jie's countless routines, Li Qing chose to avoid them in a muddleheaded manner, but some people chose to continue to carry them forward, such as Fang Jie's childhood friend, Xia Hao, CEO of Ark Internet.

To be honest, Xia Hao was still a little uncomfortable when he learned some routines from Fang Jie for the first time.

But today, a year later, he has fully adapted and enjoyed it. Just like what Fang Jie said back then, this guy has the potential to be an evil capitalist.

While Fang Jie concluded that the big data algorithm will become more and more mature, Xia Hao just roared loudly at the company department meeting: "Data! Data! Data! Data is the life that our company depends on! We need a lot of data! We must do everything possible to get a lot of data!"

But his rants are useless, because he speaks Chinese, and a large group of department heads below are almost all foreigners, so after rants, he can only drink a sip of mineral water patiently, and wait by the way Korean beauty secretary to help him translate.

One thing must be emphasized: this beautiful Korean secretary is not man-made, but purely natural. As for why she is so sure, I have to ask Xia Hao, because he has the right to speak...

After Xiaomi finished the translation, Xia Hao continued: "In the past year, although our achievements are obvious to all, according to the feedback from brother companies and other customers, our data algorithms are not advanced enough, and there are many Loophole! In the boss's original words: Your big data algorithm is only a little bit stronger than the mentally handicapped!"

After the translation of these words, a group of talented foreign students who were talented and learned masters all spoke out, and the sound of FUCK was endless.

"Yes, we were ridiculed by the big boss! We are just a little stronger than the mentally retarded!"

Xia Hao waved his fist provocatively. Just as he was about to continue his speech, the beautiful secretary beside him whispered in his ear and translated a sentence from a foreigner off the field: "Pete said, this is not our problem, but The basic data and effective data are not enough, resulting in the establishment of a data model that is not perfect."

"OK! OK! I know, I know!"

After mastering a few words that he had mastered, Xia Hao switched back to Chinese: "So, our next work focus is how to obtain more basic data and further expand data source channels!"

"In my opinion, in addition to obtaining user data from brother companies such as Ark Games, Ark Entertainment, and Ark Travel that have already cooperated with us, we should also reach an in-depth strategy with Ark Mobile and its related application software developers, especially Ark Software as soon as possible. cooperate!"

"For example, we can suggest that they develop a mobile phone voice intelligent assistant system, which is convenient for users to search and search. Once users passively activate some of our preset keywords, we can know what they need, and then make accurate portraits of users. This is valid data, and the traffic is extremely small, and when the WIFI is activated, the data can be captured into our database without anyone noticing!"

"Haha, yes, this is the same as we made the mobile game of Ark Games before, and we must get the microphone permission. When the player opens the treasure box, pray for God's blessing, then we will reduce his violent rate to 0% , if a user mentions keywords like 'FUCK', give him a sweet treat..."

"I don't understand technology, so I can only pick up the wisdom of others, but the intelligent voice system is also a way to mine effective data. This is called deep mining. Since you can think of using a microphone to capture keywords, why don't you use routines? How about going deeper? At that time, the Ark mobile phone can use this to hype the concept of "smart AI" on a high level, by the way, I will ask them for creative fees later..."

"By analogy, we can also let them set some keywords in the search engine, such as 'hamburger', 'pizza', 'hotel', 'door-to-door service' and other keywords; Over there, all kinds of shoes and hats, cosmetic keywords, or leather whip candles... Ahem, once we get these data, we can provide more accurate portraits, and then sell these portraits to Ark Advertising, Ark Business or Other specific merchants..."

"We can also conduct data analysis on the number, type, duration, and frequency of use of APPs installed by users. For example, if a user installs Ark Group Buying, but does not install Ark Business, it means that the user is more sensitive to prices. If you pay too much attention to product quality, and care more about the price, then send them some high-quality and cheap junk products..."

"In addition to these, I think we can also make a fuss about the input method. In the input method, we can have a phrase 'memory' function, which is convenient for users to input. But at the same time, we can make a keyword extraction by the way, which is called and people. It's convenient for us and ourselves, I don't believe that these mobile phone users never use their mobile phones to type and chat..."

"By the way, I have another idea: Let Ark Toutiao, a subsidiary of Ark Entertainment, post more "shocking" headlines. We know what kind of content users are interested in, so that we can complete the puzzle of user portraits..."

"Oh, I thought of another one: geographic location information. A user living in New York, with spending power and potential, is definitely not comparable to users in other small places..."

"All in all, I hope that one day, our Ark Internet's portrait of users can at least do this—"

"There is an ordinary man named Zhang San. We read his SMS records and learned that he is an ordinary migrant worker with ordinary income and status..."

"By grabbing his identity information, I learned that he is 32 years old, male, with a college degree, but not a local..."

"Through rent bills, water and electricity text message bills, I learned that he has no housing and is a tenant..."

"Through Ark Express, Ark Takeaway, location positioning, and WIFI hotspots, I learned that he lives in Room 101, XX Building, XXX Community..."

"Through the loan APP, SMS, and the Ark car database, I learned that he bought a car with a loan and has to repay the loan every month..."

"Through PAYPAL and transaction treasure payment records, I learned that his daily consumption is mainly some game recharge..."

"Through Ark's takeaway, I learned that he often goes to Internet cafes to surf the Internet all night, and he will order takeaway when he is hungry..."

"Through the Ark game, I learned that his favorite game is "Journey", and he also works part-time as a farmer in "Ark"..."

"Through Ark Travel and Ark Group Buying, I learned that he occasionally travels, but the time he chooses is in the off-season, the travel places are relatively close, and he has never been abroad..."

"Through Ark's mobile browser and input method records, I learned that he also likes to watch some magical little movies..."

"Through phone contacts, Fangzhou chat, MSN, and Facebook, I learned that he is a cheerful person with many friends, but these friends of his are not rich people..."

"Through the address book and phone frequency records, I learned that he has a girlfriend named Li Si..."

"Through Li Si's courier records and delivery address, I learned that they have lived together for a long time, and even moved together..."

"According to Li Si's other commonly used courier delivery addresses, I learned that Li Si's company address is on XX Road, XXX Street..."

"According to the keywords related to marriage that the two parties have recently searched on the browser, such as wedding photos, it is known that the two parties may be getting married..."

"Through Li Si's search records on information such as 'mother and baby' and 'childcare', I learned that Zhang San may even be about to become a father..."

"Through Zhang San's recent download of several loan apps such as Ark Credit, I learned that he may be a little tight because of his upcoming fatherhood, so he tried to borrow more money. Of course, he already had a lot of debts before..."

"pass……"

"In short, in the life of Zhang San and Li Si, I believe that with the big data support of our Ark Internet, the Ark Advertising Alliance will be able to push them convenient and just-needed advertising services. At the same time, other brother companies of Ark will also Provide corresponding products that satisfy these two..."

"By the way, our service targets also include their parents, relatives, friends, and colleagues. If their parents unfortunately enter heaven, I hope that all the services and products needed for funerals will also be provided by us!"

"Of course, the premise is that when they purchase these products and services from our brother companies, the brother companies will first pay us enough big data service fees for Ark Internet. I believe that once the above stories come true, these brothers Companies don't skimp..."

After these words were repeated in English by the beautiful translator at the side, the audience fell into silence for a long time.

It is true that all the people here are academic masters, and they can completely beat Xia Hao in terms of knowledge, but if there is no such thing as a bottom line, it is the other way around. Xia Hao, who is only seeking money, can single out this group of people, directly reducing the dimension strike!
What's even more frightening is that the routines mentioned by the boss and the portrait of Zhang San, everyone present knows that it can be easily realized technically, and it can be 100 times more precise and precise than what he said, and there are legal loopholes in this matter However, it is completely tenable to say that it is not illegal...

Then what if the portrait of my life is also drawn with 100 times more detail in the future, and then it is completely locked by big data?
Can't you survive after this?

But everyone is also smart, and smart people are very self-aware. They know that there are many people in the world who are as smart as them or even smarter than them. They do better.

That being the case, let's work with money, it's useless to think too much.

In a word: Join if you can’t beat it, instead of trying to change the world and be destroyed by the world, it’s better to join the world and be changed by the world, and finally live like you hate...

(End of this chapter)