Rebirth of the big era of online games

Chapter 406 Boiling Real Estate and Boiling Technology Upgrade
According to Fang Jie's vision, "cloud services" will definitely replace Internet cafes in the future, or become another form of virtual Internet cafes. Netizens can enjoy the high-quality Internet experience brought by high-performance hardware without going to Internet cafes in person.

This change is determined by the contradiction between supply and demand.

In the early days of Internet development, the penetration rate of home computers was not high, and the Internet speed could not be increased. If Chinese people want to experience better Internet services, they can only choose to go to Internet cafes with better hardware configuration and faster Internet speed, and pay a certain amount for this. Internet access fees, Internet cafes were born from this.

With the popularization of home computers, the speed of the Internet has gradually increased, and the contradiction between supply and demand has become a contradiction between too fast technological updates and backward computer networks at home.

At that time, the speed of user hardware replacement was far from keeping up with the upgrade of new technology hardware, and some high-end games could not even run on a home computer worth tens of thousands of yuan, let alone the ordinary games that cost thousands of dollars. configured.

Especially because of the sweeping of Bitcoin miners, the prices of graphics cards and memory have soared, and ordinary people simply cannot afford better computers.

In this way, virtual Internet cafes, or cloud services, have the soil to exist.

The user name can use their own computer or mobile terminal when surfing the Internet. Once they need to experience high-end services, they can rent cloud services in virtual Internet cafes for experience.

The impact of this is that the traditional Internet cafe industry will disappear, or be upgraded and transformed into a high-end leisure place that provides personalized services and has certain social attributes. Internet access is only one of its incidental services, such as the Internet cafes in the previous life. It's just that most of the Internet cafes in the previous life were just in name, and they haven't really completed the upgrade.

Therefore, the ultimate value of the boiling Internet cafe chain lies only in the high-quality real estate all over the country. Its original main business network service function will gradually be marginalized, transforming into an existence of network clubs, or even directly switching to other chain businesses. impossible.

Therefore, Xia Hao's proposal to expand the scale and territory of the Boiling Internet cafe chain is not advisable in Fang Jie's view. There is no need for some Internet cafes in corners to be included in the chain. In the long run, it is a meaningless waste .

According to him, Boiling Internet Cafe Chain is essentially a real estate company, not an Internet company. It may be downgraded and merged into Boiling Real Estate in the future. Therefore, the investment philosophy of Boiling Internet Cafe Chain should follow the thinking of real estate companies.

As for the boiling network management system responsible for the Internet cafe management system and diskless workstations, it will be merged into the boiling Internet in the future, and it will be transformed into a cloud service to provide software and hardware technical support.

Of course, these things will happen in at least 5-10 years. Fang Jie just made a small announcement at the meeting, which can be regarded as providing some valuable reference opinions for the employees of the group on the career development route. As for the specific The content, let everyone think about it slowly.

Fang Jie put forward various new concepts, new strategies and new ideas at the meeting, and the various subsidiaries and related cooperative enterprises of the Boiling Group are leaders in all aspects of the domestic Internet, making this annual meeting of the Boiling Group an amazing event. It has become a national Internet conference, and its significance is extraordinary.

The only regret is that this conference is a closed-door meeting, and the news media, interviews and reports are all declined. The outside world has no idea how much material this conference will have, and how much impact it will have on the Internet industry in the future. .

But years later, some news spread like wildfire. At least some people at the national level have begun to mention the concept of "Internet +", but everyone only has a preliminary understanding of this concept, and it is not clear how to do it. I am afraid It still depends on the Boiling Group to make a sample first.

The Boiling Group lived up to expectations and did make a prototype, but it was not the Internet-related industries that took the lead in making prototypes, but the real estate industry.

Years later, the housing intermediary department under Boiling Real Estate took the lead in launching the functional concept of "panoramic viewing".

This concept of function was invented at least ten years later in the previous life, and it was blown up like a god, but in this life, Fang Jie figured it out ahead of time.

In fact, it is not his credit, but the School of Art and Design of Jiangcheng University of Science and Technology has been researching this panorama technology.

His graduate tutor invented the technology in 2003, not even the tutor, but a doctoral student who came back from studying in Korea and studied under the tutor, and it was used in the boiling engine. It became a subsystem for making 3D games.

Perhaps, this may be the technology copied from South Korea?
After all, their game production technology is indeed very powerful.

Anyway, Fang Jie did not participate in the research and development of this technology, which is completely the result of the natural development of history.

In other words, in fact, the previous life also had this technology as early as 2003, but it was only commercialized more than ten years later. What Fang Jie is doing now is nothing more than investing in this patented technology and implementing it in advance. commercial.

In fact, the principle of panoramic technology is very simple. It is nothing more than taking No.1 as the viewpoint and center point, taking photos of the scene to be observed in all directions, and then modeling an invisible transparent sphere, and mapping these photos to the inside of the sphere. On the surface, the person who is finally at the center of the sphere can observe the whole scene he is in at 360 degrees up, down, front, back, left, and right without any dead angle.

This technology can only be regarded as a leftover technology in the design profession, not a very advanced technology, and even the doctoral students who worked out this technology just regarded it as a toy.

It's just such a simple toy-like technology, if it is used in the right place, it can play a big role, and even like the previous life, it can even be hyped into a lofty concept.

Fang Jie happened to see this technology when he went to school to check in, and immediately realized that this technology can not only be used for games, but also allow users to view houses directly online without leaving home. And real estate companies save manpower and time costs, and greatly increase the turnover rate.

In essence, this is an application of Internet +, that is, using the Internet and its related technologies as boosters to promote the upgrading and development of other traditional industries, improve business efficiency, and create more benefits.

However, the launch of this technology was just a matter of convenience. Fang Jie didn't spend any time and energy on it, so he just mentioned it to the person in charge of the relevant department, and then the people below fully understood the spirit of the instruction and passed it on. It is officially commercialized.

The reason for bringing this up is related to the annual meeting of the Boiling Group and the completion of the first phase of the Boiling Industrial Park.

At this annual meeting, Fang Jie announced the housing allocation plan for the group's employees, and Boiling Real Estate will be responsible for the relevant allocation work.

The first phase of the Boiling Community has built a family residence with a capacity of 3000 households and a single apartment that can accommodate 600 people. You can imagine that there are more than 100 residential buildings in the southeast of the industrial park. What a spectacular scene!
A residential community of this scale, if divided according to administrative districts, can no longer be called a residential area, but the establishment of a sub-district office.

But even so, it's still not enough.

Not only is there not enough housing, but there is also not enough land for construction, so this residential area only occupies a small area of ​​Boiling Industrial Park, that is, the single dormitory for employees is located in the industrial circle, and the family residential building is bought outside the industrial park. Placement of large plots of land.

As for the lack of housing, there will be a second and third phase... an indefinite project. Anyway, as long as there is money, the rest is a matter of time.

In terms of housing allocation and sales, Fang Jie adopted a variety of models for employees to choose from.

The most mainstream way is to purchase welfare housing in-house, that is, the price is basically the construction cost price, and the price per square meter is only about 1000 yuan, which is far lower than the market price of commercial housing, and the employees pay part of the money themselves, and the company will pay according to the employee The corresponding level of professional titles will be given corresponding subsidies and discounts, and corresponding housing low-interest loans will also be provided for all employees.

But for this kind of low-cost house, the real estate certificate is collective in nature, and the property rights belong to the group company in name. in this way.

This type of house is suitable for the rigid needs of those employees who do not have much money in the short term but plan to work in the Boiling Group for a long time or even for a lifetime.

In addition, there are purely market-oriented commercial housing, the property rights of which belong to employees themselves, and they have the right to buy and sell freely. Subsidies will also be issued, but the housing price is three times that of internally purchased welfare housing, which is basically the same as the market price.

It is also possible to rent a house, and the rent is paid once a year according to the standard of low-rent housing.

There is also a four-bedroom, one-living staff apartment for free, with all furniture and electrical appliances, and even water and electricity bills are free. However, the staff apartment is shared by four people, which is suitable for young employees who have just graduated from university and just started working.

All in all, the whole housing plan meets the living needs of employees of different classes. The only problem is that the number is too small, and it is currently impossible to meet the housing needs of all employees.

However, the housing subsidy is based on the number of working years. The later you buy a house, the higher the company housing subsidy you get. cost-effective.

And the boiling employees are not short of money.

As a result, more than 3000 houses were not only swept away in an instant, but they were not enough. They needed to be scrambled for, and they needed to find their bosses to remember bitterness and sweetness, and coercion and lure to obtain the first batch of qualifications to live in Boiling Community.

Although Fang Jie took out 100 houses as prizes in the welfare lottery of the annual meeting that everyone was most looking forward to, the salary was still not enough, and many employees even clamored directly on the spot - who cares about your lottery, what we want is real In fact, if you get a house, you are willing to spend money!

Of course, there are houses everywhere. Their rare houses only refer to the houses built by the boiling group themselves.

Because the Boiling residential area was contracted and built by the China Construction Third Engineering Bureau, the quality is unquestionable, the building materials are all environmentally friendly materials, the space is reasonable, the structure is solid, and it can withstand earthquakes of magnitude [-]. It is even said that it has been instructed by an expert Through Feng Shui, living in it is beneficial to physical and mental health and family business...

Secondly, there is a saying that it is easy to go to work and be close to home. It only takes 10 minutes to walk from the Boiling Community to the Boiling Pioneering Building, not to mention that there is a circular shuttle bus inside the park.

More importantly, the construction of related auxiliary facilities is also speeding up, such as kindergartens, hospitals, restaurants, shopping malls, parks, and I even heard that the boss plans to enclose another piece of land nearby to build a comprehensive education base, which includes middle schools, technical Training schools and specialist universities!
It can be said that Boiling Industrial Park is equivalent to the existence of an independent small kingdom. There are service facilities outside, and there may be services that are not outside, and there may be here, and the service quality is higher and the price is cheaper!

And a set of houses in Boiling Community is the qualification certificate to enter this small kingdom. Among other things, living outside makes you feel like an outsider, you feel inferior, and you lose face, right?

As a result, Boiling Real Estate, which has not been valued by everyone and has not been developed much, has suddenly become a fragrant bun. The relevant person in charge's home is full of people every day, and they all come to find relationships and ask for houses.

In the past, Feiteng Real Estate was in charge of the 200-meter section of Gongda Road, and Xia Hao was the first to manage it. It was a purely transparent existence in the Feiteng Group.

As a result, Boiling Real Estate became a big fat man in one night. It is the subsidiary of Boiling Group with the most fixed assets. The total investment of Boiling Entrepreneurial Building + Boiling Community exceeds [-] billion. If calculated according to the market price, its fixed assets The value of the asset has to be tripled at least!
Now, Boiling Real Estate has a face and face, and its development has entered the fast lane. Several departments such as real estate investment, real estate sales, real estate agency, home design and decoration, and property management were quickly established.

For example, panorama viewing is an innovative business created by real estate agencies, and has established its own housing agency platform.

In the real estate investment follow-up, under Fang Jie's instructions, some land was purchased in important low-end key cities across the country, which will be used by the Boiling Group to establish strongholds in these cities in the future.

As for where the money for buying the land came from... Naturally, it is the money recovered from selling houses in Boiling Community. Properties in other communities usually take a few years to sell, but the houses in Boiling Community are emptied overnight, and the funds flow back instantly. Of course You can't keep it in your hand, and it's the wisest way to throw it out quickly.

As for home design and decoration and property management, they are also two businesses with good income, so naturally they cannot let them go.

After the house is built and sold, the heads of households need to move in. First of all, they have to decorate. The cost of this is not small. can have great advantages.

The key is that Boiling Real Estate also has such conditions. The land is bought by itself, the house is built by itself, and the structure is designed by itself. It is backed by the School of Art and Design of Jiangcheng University of Science and Technology and CG companies like Boiling Digital, and it does not worry about interior design and decoration talents. and rendering problems.

Then Boiling Real Estate also has a property department in charge of the community, which to a certain extent avoids all kinds of irresponsible, illegal, and cheating operations. You must know that the supervisors of each community in the property department are basically veterans. It has not only improved the safety and management of the community, but also made some contributions to the society.

In order to implement the comprehensive upgrade of Boiling Real Estate, Fang Jie directly recruited Li Xiangjun, who had already been the regional manager of the China Construction Third Engineering Bureau. Such a veteran, a senior executive of a large national construction group company, and the two sides have cooperated for many years A talented person is naturally the best candidate to preside over the overall situation of Boiling Real Estate.

Now that Boiling Real Estate has Li Xiangjun in charge, Fang Jie is more at ease and bold to continue to be the shopkeeper. After a simple arrangement, he didn't pay too much attention to these things about Boiling Real Estate and let it develop on its own.

The industries that Fang Jie is really concerned about at the moment, apart from the unshakable game industry, are followed by Zeoling Technology, which is closely related to the smartphone industry, and Zeoling Internet, which is related to big data and cloud service layout.

This point can be seen from the billions of dollars he cashed out from the listing of 51mai, most of which were invested in these two industries.

Boiling Internet has allocated 20 billion US dollars of it, and it is currently fully blooming and expanding its scale and territory. However, concepts such as big data and cloud services are still relatively early, so you can take it easy. The main task in the short term is to provide Internet Server services are mainly focused on consolidating infrastructure.

As for Boiling Technology, which was allocated 50 billion US dollars, although it has produced Huawei smartphones, and related software products, as well as hardware production and research and development are also proceeding in an orderly manner, in Fang Jie's view, it is far from enough.

Leaving aside the rest, let’s just say that the 50 billion US dollars has not been spent in more than a year, which makes him very dissatisfied!
For other companies, the operating logic may be to make more money and save money, the better, but Fang Jie’s logic is that the faster the money is spent, the better!
Because the money is spent, it will definitely be exchanged for something, such as products, such as technology, such as talents, or some advanced concepts.

What he wants is not the step-by-step development of Boiling Technology, but to achieve leapfrog development, so the routine is simple and rude-take money!
But Boiling Technology can't spend all this money...

Is there endless money in the world?
In fact, as long as you dare to think and do, there is no money you can't spend.

Therefore, he felt that Boiling Technology was a little conservative in its development philosophy.

This may be because Boiling Technology is basically dominated by Mr. Ren of Huawei. Except for Fang Jie who proposed some advanced concepts at the beginning, he rarely intervened later.

The only thing is that Huawei has insisted on its own attitude towards the price positioning of Huawei mobile phones.

That is to say, Huawei's mobile phones only follow the high-end brand line. The price is extremely expensive, the performance is excellent, and the technology is advanced. For Chinese people, it belongs to the price positioning of luxury goods.

In fact, it is not impossible for Huawei mobile phones to reduce the configuration and price to make them more accessible to the people. For example, they can at least maintain the same price as Nokia and Motorola in the market and expand their market share.

But Fang Jie firmly opposed this.

Because Chinese people are very poor at the moment, even if the price of Huawei mobile phones is reduced by 1 yuan and sold for 2000 to 4 yuan, it is still too expensive for Chinese people.

The poor must have the awareness of the poor. Hard work and frugal housekeeping are what the poor should do. You can use a PHS to make and receive calls every day. Don’t look at the height of the mountain. If you don’t have money, you still want to live a luxurious life. .

If the configuration of Huawei mobile phones is lowered, and then the price is reduced to 4-5000 yuan for sale, it will give some hope to the people of the country. Some people may buy mobile phones as soon as they bite their teeth and save money.

But when you buy it, you will find that the mobile phone is very good, but apart from making calls, it is actually a high-end handheld game console. It is hard to say that it is worth the money, or that it has great practical value.

In a sense, the main value or significance of the current Huawei mobile phones, as well as the previous Apple mobile phones, is not to make and receive calls, but to pretend to be aggressive!

Just like donkey brand bags, which are so expensive, is their function really used to hold things?
No.

The essence is just for pretense, and the euphemistic name is: Stylish light luxury fashion.

Since Huawei mobile phones are currently positioned in this way, there is no need for the general public to pay for it and earn their hard-earned money.

What Fang Jie meant was, don't even seduce, and directly offer a sky-high price of 6888, which will scare most people out of the country and give up unrealistic fantasies.

It's not easy for everyone to make some money, just live your life honestly, he doesn't want to bully kind and honest people.

This kind of luxury mobile phone with pretentiousness is greater than practical value, just let those rich people or those who like to pretend to pay for it. Anyway, they have money, even if they don’t have money, they are willing to swell their faces to pretend to be fat. It's good for them to pay.

However, people in the country do not understand this, and even the mainstream public opinion is critical of his high price positioning, thinking that the richest man in China is increasingly focusing on money and has not fulfilled his due social responsibilities.

According to the point of view of most Chinese who cannot afford Huawei mobile phones, the current price of Huawei mobile phones is obviously inflated. Boom Technology should reduce the price to at least the same price as mainstream mobile phones in the market, so that it is reasonable.

Fang Jie wanted to say to this: You are standing and talking without back pain!
Can the manufacturing cost and technical content of ordinary mobile phones be compared with smartphones?
Just for the mobile phone screen accessories of the two, the cost difference is close to 1000 yuan!
If the price is lowered to the same price as the Nokia 7610, and it only sells for about 5000 yuan, then it will be sold at a loss!

In fact, the profits of Huawei mobile phones are actually very thin, which is already in the nature of price cuts. If it is not for saving inventory and distribution costs, Huawei mobile phones are only sold through online channels, and this price will even lose money!
Of course, some netizens said that you are the richest man in China. If you are so rich, you sell mobile phones at a loss to benefit the public. What's the problem?

Well, this is unreasonable.

Fang Jie is not doing charity, and with the development and progress of science and technology, it is impossible to rely on ideals alone. Who would want to do something that is not profitable?
Only by earning money, using the money to continue investing in research and development, giving bonuses to scientific researchers, and increasing their motivation for scientific research, can technology progress and technology develop.

So if you don’t understand it, don’t understand it. Anyway, it is impossible to sell Huawei mobile phones at a loss.

Not only will it not be sold at a loss, but it will be sold at a higher price!
Since it is used to pretend, the more expensive it is, the more powerful it is!

However, it is impossible to get higher in China, otherwise, even those who like to pretend might be persuaded to leave, so Fang Jie turned his idea on foreigners.

The sales price of Huawei mobile phones in foreign countries is 1000 US dollars. Even if the current RMB exchange rate against the US dollar has appreciated, the equivalent of RMB is as high as 7000, close to 8000 yuan.

Of course, the extra profits did not go into the pockets of Booming Technology, but were taken away by the foreign distributors who cooperated with Booming Technology.

For example, the STEAM game platform is one of them.

It is very difficult for domestic mobile phones to go abroad, even if it is a new generation of smart phones, without the cooperation of foreign distributors, especially now that foreigners feel that Huaguo’s technology is not good enough, and it is famous for its copycats all over the world, so it is even more difficult. .

Therefore, the strategy adopted by Boiling Technology is to make a large profit, and take the subdivision of the game platform as a breakthrough point to focus on the foreign player market.

The advertising slogan displayed on the STEAM platform with a Huawei mobile phone is: This is a mobile phone that can play 3D games!
That is to say, the ability to play high-end games is regarded as the selling point of this mobile phone, and answering and making calls has become its subsidiary function. Rather than selling a mobile phone, it is better to sell a handheld game console, but this game console can also be used as a mobile phone. It is used for mobile phones, so it is not unacceptable to sell it more expensive.

For this reason, Booming Technology has also purchased many stand-alone game copyrights on the STEAM platform that are suitable for adaptation into mobile games, and then handed them over to Boiling Games for production.

It even established an international website for the open source platform of Hongmeng system + boiling engine, allowing many game developers on the STEAM platform to jointly participate in the development of game content based on the Hongmeng mobile phone system.

This development route is completely different from the previous Huawei mobile phones.

In the previous life, Huawei’s mobile phones overseas took the cost-effective route, that is, mobile phones with the same performance, Huawei’s cheapest mobile phone with the same price, Huawei’s performance is the best, so it sells well overseas.

But that's because the Android system was not developed by Huawei first, and Huawei was not the first manufacturer to introduce the concept of smartphones. If you follow the path taken by others, it is only a fun and cost-effective route, otherwise there will be no advantages.

The situation in this world is completely different. Huawei mobile phones are basically copies of Apple mobile phones in the previous life. They are technologically leading or even monopolized, so they are suitable for high-end pretentiousness. However, the international environment is very unfriendly to Huaguo’s technology products, so games are used as a breakthrough.

Of course, this route is easy to say, but it is still very difficult to implement. It is difficult to make staged progress in a short period of time with the efforts of Boiling Technology and the Huawei family alone. Fang Jie feels that he should grasp this matter himself.

Therefore, the main contradiction to be resolved in 2005 is to open up the overseas market of Huawei mobile phones through games, and at the same time let Boiling Games further upgrade its overseas reputation and become a well-known game company recognized by players around the world.

(End of this chapter)