Rebirth of the big era of online games

Chapter 257 Acquisition of Crystal Digital (addition)

(Monthly ticket 200 plus more)

In fact, in the previous life, Crystal Stone Company was indeed a legend in the domestic CG industry, that is, in the field of computer graphics and computer animation!
Crystal Stone Company, the full name of Crystal Stone Digital Technology, was established in 96. It used to be the image design service provider of the Beijing Olympic Games in 08, the official image supplier and sponsor of the London Olympic Games in 12, and the designated multimedia design service provider of Shanghai World Expo in 10. The famous title, popular throughout China and even Asia, is regarded by the industry as a symbol of integrity, status and honor among national high-tech enterprises.

At the opening ceremony of the 08 Olympic Games, the huge 3D digital scroll of "A Thousand Miles of Rivers and Mountains" in the center of the venue was made of crystal stone, which shows its high standard!

Let's put it this way, in the next ten years, practitioners in the domestic architecture, landscape, planning, and art design industries will be proud to work for this company, because it represents the top level of the domestic industry and belongs to a high-level existence.

In terms of analogy, just like Kingsoft in the software industry and Blizzard in the game industry, they are the leaders.

At its most glorious time, the company had as many as 3000 employees, and most of them were professional designers in digital design!

However, in the previous life in 2013, Crystal Stone failed to go public, and the GEM IPO plan was blocked, and it never recovered.

If Fang Jie knew these experiences of Crystal Stone Company in his previous life, he would definitely scold him: Why are those messy companies that are losing money all over the place listed, but this company can't?

This is China's Pixar!

Possibly poor internal management?or……

Not to mention.

Fortunately, Fang Jie in this world accidentally found out about this company, so he must start it!
Even if it can't be listed in the future, even if it doesn't make money, he decided to support this company!

At present, the scale of Crystal Stone Company is not too large, with less than 100 employees, but it has gradually stepped out of the circle in the industry.

In particular, the crystal stone series material library they created is simply the favorite of the new generation of designers in design institutes and design companies. Almost everyone has a set, and the influence is very large!

It can even be said that this material library will promote the progress of the entire architectural planning and design industry in the next 10 years, especially the technological progress in digital technology and computer graphics. Even practitioners in the advertising design industry are using their material library.

When the vast majority of art professionals in China are still using original hand-drawn drawings, the designers of Crystal Stone Company are already using 3DMAX to make scene animations.

It seems that there are still capable people in China!
However, when Fang Jie booked a plane ticket and rushed to Zhongguancun, the capital city, to investigate in person at the Crystal Digital Technology Company, he was in a daze.

This company……

Strictly speaking, it's just a bigger studio.

There are more than 80 registered employees, but Fang Jie walked around the small workshop-like company, but only saw a dozen designers.

It's fine if the scale is small, and the internal management is still so loose?
"Haha, our company is a limited partnership system, and everyone is a partner of our company, so there is no shift system."

The owner of the company is called Lu Zhenggang. He wears a pair of glasses and looks gentle. Based on his attire and temperament, he can be seen as a man of science and engineering.

After introducing Fang Jie to his small office, Lu Zhenggang roughly explained the company's system and model after exchanging pleasantries.

"The company is small and has no capital, so it adopts a limited cooperation system. The company only charges a certain percentage of management fees and business introduction fees. The projects are completed by each partner. For example, the crystal stone material library is a team of partners. Yes, they don't necessarily have to stay with the company."

Fang Jie couldn't help frowning.

Limited partnership... It's developed very well abroad, but domestically...

The domestic environment is still a society of personal relationships, which is not suitable for limited partnerships. The relevant systems and laws are not perfect, and people's legal awareness is not high. The money invested by limited partners may be abducted by unlimited partners after turning around. , There is no place to reason.

And the management is very loose, you can come and go when you want, if a partner becomes bigger and stronger or gets a business relationship with the company, you can set up a company on your own at any time, but it will take away the company's resources and compete with the company.

In short, this is not a very good company system, at least not suitable for Fang Jie, what he wants is absolute control and absolute control, even if he does not need to control it himself, the company managers must have such powers and responsibilities, such as Tencent Otherwise, it will be difficult for the company to grow and develop, and sooner or later problems will arise.

As for the reason why foreign countries develop well, it is because they can avoid tax reasonably. There is no corporate tax in the limited partnership system, and the partners pay their own personal income tax. However, foreign tax rates are ridiculously high, so it is natural to adopt this cooperation model.

Thinking of this, Fang Jie directly expressed his attitude and purpose: "I came this time to acquire your Crystal Stone Company, but the limited partnership is not suitable in my opinion. After the acquisition, I can give You make money to develop, and you still control the company, but the company system must be changed.”

Before coming, Fang Jie had informed Lu Zhenggang of the purpose of his trip by phone, so Lu Zhenggang was not surprised by the acquisition of the company and had such a strong intention, but he did not approve of the restructuring of the company.

"Mr. Fang, you may not know much about our industry."

Lu Zhenggang said: "I think the limited partnership system is the most suitable system for our industry. There are two main reasons: first, it can absorb a large number of talents without increasing the cost of the company, which is a good incentive for all partners of the company system.

"Second, it can bring a lot of business and social relationships. Many of our clients are domestic and foreign architectural firms, design institutes, and design companies, but at the same time, they are also our limited partners."

"For example, for some design projects, they have their own business relationship and channels. They get the bidding documents from Party A, but they don't have time to bid, or they don't have time to make after winning the bid. They will hand over to us and invest part of the funds. We will serve as Unlimited partners participate in it, and if they win the bid or the project is completed, everyone will share it proportionally, and if they fail, they will only lose part of the funds without unlimited liability.”

"It is precisely because of limited liability and limited risk, coupled with this incentive mechanism, that many design firms come to us, especially some private relationship channels... so some operations must be carried out in a limited partnership, Otherwise, why should others hand over the project to us? So I think the advantages of limited partnerships outweigh the disadvantages.”

"No, no, no," Fang Jie waved his hand and said, "I understand what you said. But the company's development needs to be considered in the long run. You rely on human relationships and background relationships to maintain the company's business, and internal partners also have self-reliance. The problem of the portal. Don’t think too much about human nature. If the partners have the opportunity to get 100% of the profits, why should they share part of it? Even if they share 10%, they will not be willing.”

"and……"

Fang Jie hesitated for half a second, and finally said what was in his heart: "In my opinion, these so-called partners are either just tool people who understand computer graphics, or they are moths of society, and they do not create artistic value and Social value. I am not against the partnership system, but they are not worthy of being my partners."

Speaking of this, Fang Jie stared at Zhenggang Lu: "I bought Crystal Stone, let you continue to manage the company, and leave you a part of the shares, all because you are a valuable partner in my eyes! Do you understand?"

(End of this chapter)