godfather of surgery

Chapter 699 The most successful marketing
In fact, Yang Ping hates these things, since Ivan is not willing to add, then follow Ivan.

Moreover, Ivan has the same reason as Iwan. Plastic surgery patients must spend more time examining and communicating with patients in order to familiarize themselves with their condition and formulate a preliminary surgical plan.

"Professor Yang, how dare I ask you to add an account? It's so embarrassing for you. I came here today just to ask, isn't Ivan closed? Does the account already released count?"

Director Kong is a fine person, he knows Yang Ping's character well, so he will never force others to do things to him, he has his own way.

"Of course, the number released counts. After the storm of running and grabbing the number is over, the plastic surgery department will open the clinic again, or no longer open the clinic openly, and just make an appointment to complete the treatment of these dozen patients on time." Yang Ping said very much. For sure.

When Director Kong heard Yang Ping's words, he seemed to have taken a reassurance: "It's enough to have your words, and now I know it."

As long as the number released counts, Director Kong is confident about getting the number. He has already obtained the list of people who have successfully grabbed the number. Next, he will find these people to talk to, spend money in private to buy the number, and then use it as a gift.

Most of these people are ordinary people, not rich people. If you can exchange your number for a sum of money, why not do it.

Sometimes information is very important. Once you have first-hand information, you can do things with ease.

Moreover, Director Kong feels that as long as Ivan does not add accounts, the value of these accounts will be greater, the leader will be happier, and he will appear to be more connected.

So, while everyone was racking their brains to entrust their relationship plus numbers, Director Kong had secretly started buying these numbers with a lot of money.

No one expected that Ivan's expert account would become a precious gift of the upper class.

Just as Director Kong left, Dean Xia rushed over again.

"Professor Yang—"

Dean Xia was in a hurry, and walked while answering the phone, walked to Yang Ping's office, and put down the phone.

"You'd better call me Xiao Yang."

Yang Ping said modestly.

Dean Xia waved his hand: "How can I do that? A professor is a professor. You see, my phone was almost ringing up about the plastic surgery plus. I came here not for other things, but to explain to you. I turned down all the people who asked for my number, and you can do what you want, and you can’t mess up your position, and you can’t have any pressure.”

Just as Yang Ping wanted to say a few words of thanks, Dean Xia stopped Yang Ping: "You don't need to say anything, I know this matter well, the Russian experts are your friends, we can't let you see Ping."

Principal Xia gulped down the tea and left in a hurry.
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Director Lan's Office of Plastic Surgery.

Director Lan crossed his legs and hummed a song with a smile.

"Director, do you want to find a way to increase the number? If this continues, there will be trouble." Director Lan's assistant Xiao Zhou was very worried.

So many patients gathered around the plastic surgery clinic, quarreling, complaining, sending messages to Moments, and calling the mayor's hotline. Anyway, it was a mess and it was very lively.

"What number to add? No one can be added, no matter who comes, they can grab it by themselves, do you understand hunger marketing? The more you can't get it, the hotter it is, the longer this heat wave will last , If it is a plus sign, this number is worthless, who is Ivan, a doctor who the richest people in the world want to hire, can give you a plus sign casually? Scarcity is precious, Xiao Zhou, just wait and see , it won't be long before our department will be on the hot searches." Director Lan is full of confidence.

"However, many people scold us, saying that we are bureaucrats, that we are selfish, and that we don't care about the needs of patients——" Xiao Zhou became more and more anxious.

Now there is a lot of scolding on the Internet.

"Let them scold, the bigger the controversy, the hotter things are, hype, do you understand, you think those celebrities are just joking around by shaking out some disgusting things, just to attract attention, whether you praise or criticize, you If you draw attention, you win, I'm afraid they will scold you? The harder you scold, the better the effect." Director Lan snorted.

"I heard that the mobile phone of the head of the hospital was blown up, and all kinds of entrusted relationships are added? Dean Xia has gone to the General Surgery Department to find Yang Ping, and it is estimated that he will be added." Xiao Zhou was worried again.

"Don't worry, you don't know Yang Ping's character, how could you get a plus because of those phone calls? How could Dean Xia ask for a plus with the dean's authority? If so, then it's not Dean Xia. Yang Ping will not stay in our Sanbo Hospital either, so you can rest assured that you will never add a sign. What do you think is the world's top expert? He can interfere with his medical activities at will. These people are very good. Who We won’t even give them any face, so we’ll just wait for these dozen or so numbers to get sky-high prices, wait for us to be popular, and once we become famous, we’ll release a few more classic cases, especially Mr. Sun’s case, our department Just wait for the operation from morning till night."

Director Lan seemed to have expected it, and his voice was a little excited.

"The Propaganda Section asked us if they want to intervene?" Xiao Zhou asked again.

Director Lan shook his head: "Forget it, their publicity method is playing tricks. It can be said that they don't know anything about this kind of marketing. I have already found a publicity team and let them not intervene."

"Director, which team are you talking about?" Xiao Zhou became excited.

Director Lan nodded: "Just know it in your heart. Don't say it. Most of the so-called health experts on TV are from their team. They are the real marketing experts."

"Director, I heard that they asked for a very high price. It seems that your report was rejected by Dean Xia. Where did you get the money?" Xiao Zhou didn't understand how Director Lan did it.

The team's asking price is very high, and it starts with several million at every turn.

Director Lan said mysteriously: "Don't worry about it for the time being, this is the method, just wait and see, we will occupy the hot search list in a short time, and will occupy it for a long time, and the surrounding hospitals will continue to send patients here. , we finally came out on top.”

"How prepared are the medical professionals we train?" Director Lan asked.

Xiao Zhou said: "Already waiting for work, ready to start work at any time."

"Don't worry, wait for my order. This year, the revenue of the department will not exceed [-] million yuan. I will resign and leave. Brothers, follow me." Director Lan took a sip of water.

These so-called medical specialists recruit a group of beautiful college girls, and then provide them with systematic training in psychological knowledge and speaking skills, so that they can communicate with patients one-on-one and accompany them throughout the treatment process.

Director Lan also opened a consultation hotline for the Plastic Surgery Department of Sanbo Hospital. These consultants have also undergone "formal" speech training and are able to respond to customers' consultations by phone, and then successfully retain customers, willing to spend money on plastic surgery.

Of course, Yang Ping didn't know Director Lan was so big.

(End of this chapter)