godfather of surgery

Chapter 560 Banning Order

As a senior person in the shopping mall, Hans understands very well that it is not that the price is inappropriate. Even if the purchase price continues to increase, Huang Jiacai will not sell Ruixing for the time being. The negotiation of Ruixing is just a means of delaying time.

It's just that Zimmer, surnamed Shi, still can't understand the tricks of high school students, so he rushes to cooperate with Ruixing.

Let this high school student survive in the cracks of several companies for such a long time, and live a good life.

Since it cannot be acquired, it can only be suppressed to make Ruixing disappear from the market forever.

Of course, their spinal external fixator will also disappear.

Hans was not in a hurry, and it would not be too late to give orders after returning to Shanghai.

When he came to G City, he was going to inspect Johnson & Johnson's South China branch and meet Gan Fengyi, who he never forgot.

You Qi pursued hard but was rejected by his junior sister, which seriously hurt Hans' self-esteem.

Back then at Imperial University, he was the chairman of the student union and a student representative with excellent character and learning, but Gan Fengyi actually looked down on him, this matter still makes Hans brood.

The scars of my life, every time I think of this incident, my heart is filled with anger and unwillingness.

Now, Hans has returned to China as the president of Johnson & Johnson Asia, concurrently the president of China, and an executive of the world's largest medical device giant.

More importantly, now he is a genuine American citizen, and he is currently single and in his 30s.

With a height of over 1.8 meters and a good figure and eloquence, this kind of condition is definitely a diamond man.

Hans has often wondered these days whether Gan Fengyi, as the manager of Johnson & Johnson's South China Region, would regret her decision back then.

Thinking of this, Hans puffed up his chest and cheered up.

Accompanied by his secretary, Mr. Hans came to the high-end office building in the core business district of City G, and finally met Gan Fengyi.

Compared with before, the little junior sister now exudes a mature charm all over her body. Her exquisite figure, sexy red lips, elegant professional suit, and slender legs made Hans a little fascinated.

"Mr. Hans, hello!"

Gan Fengyi is neither humble nor overbearing.

The good Chinese name was changed to Hans Douglas. If you follow the Chinese custom, it seems awkward to call Mr. Douglas, so you might as well call him Mr. Hans.

"Miss Gan, very glad to meet you."

Hans is a little excited, but try to be a gentleman of a successful man
In order to express their welcome to the immediate boss, all the employees in the office stood up.

"Everyone is free, don't delay everyone's work because of my arrival." Hans was quite generous.

Gan Fengyi asked everyone to continue working, and invited Hans to the conference room by herself, and all the management of the company gathered, waiting for Mr. Hans to guide the work.

At the meeting, Mr. Hans talked and laughed happily, talking about the company's current crisis and strategy, and then urged everyone to make persistent efforts and make further progress.

Rich expressions, body language from time to time, mixed language in Chinese and English, Hans is full of foreign flavor.

After the meeting, Hans and Gan Fengyi had a private interview in the office. In terms of work, there was nothing wrong with the regional manager reporting to the president of the China region.

Although there is a glass door on one side of the office, it is soundproof.

"Fengyi, how are you doing?"

Hans took the opportunity to make a concerned personal greeting.

Gan Fengyi was startled, and said with a smile: "Thank you Mr. Hans for your concern. I am very nice. Mr. Hans can call me Xiao Gan, Manager Gan, or Gan Fengyi."

"Ok!"

Hans coughed lightly, and after a moment of embarrassment, he immediately changed the subject: "The negotiation between the company and Ruixing has officially broken down. Next, we will implement a comprehensive ban on Ruixing. You should prepare accordingly."

Gan Fengyi was startled, but she remained calm on the surface: "Is it because of their new equipment recently?"

"Not all. Ruixing has been accumulating patents since changing the boss. The headquarters believes that its negotiation with us is a tactic to delay the attack. The real purpose is to plagiarize our technology through cooperation, and then break free from our shackles and stand on its own."

Hans regards all companies that rely on Johnson & Johnson's patent licensing or core technology support as vassals.

"Is this the headquarters' intention?" Gan Fengyi asked tentatively.

Hans nodded: "I just came back from the United States, and the headquarters has long wanted to do it. The external fixator of the spine is just a fuse. The headquarters believes that it can develop such a technological device, and it will be very dangerous in the future. Either Acquisition, or elimination, cannot give a third way."

Gan Fengyi gasped, if the world's No. [-] brother, Johnson & Johnson, wanted to completely block a domestic company, no one would be able to withstand it.

Moreover, once this kind of ban is launched, it will definitely not be the Johnson & Johnson family. Medtronic and Zimmer Smith Barney will join.

Don't look at them usually fighting to the death, once the critical moment comes, they will unite like an iron bucket to safeguard their own hierarchical interests.

"It's just a sharp line, but the headquarters has paid so much attention to it. It seems that I have to re-examine this company."

Gan Fengyi said calmly.

Hans shook his head: "Manager Gan, this doesn't look like your style? In my impression, you are vigorous and decisive. The headquarters has studied their spinal external fixation materials in detail. This is not an ordinary new device, which will subvert the spinal side. The concept of bending treatment, once launched to occupy the market, the follow-up spine products will follow, and finally, trauma, joints, and sports medicine are overwhelming. You must know that after the high school student mastered the company, he hoarded more than 3000 cores like a ghost. Patents covering all subspecialties of orthopedics.”

"That high school student?" Gan Fengyi was a little angry.

Hans nodded: "Yes, the current boss of Ruixing, as far as I know, he never went to college, only a high school degree."

"Mr. Hans knows him well?" Gan Fengyi asked.

Hans felt strange: "Manager Gan, it's impossible for you to be unfamiliar with him?"

No matter who Gan Fengyi is, all the information about competitors will be clear. How could Ruixing rapidly grow into the strongest opponent of Johnson & Johnson in South China, so how could it not attract Gan Fengyi's attention.

"Oh, he's just a high school student, nothing to be afraid of, why should I know him well." Gan Fengyi said casually.

Hans said with satisfaction: "It seems that you have also taken a fancy to this person's weakness. Although this person has a little skill, it is all fragmentary experience in work. He has not received formal education, and his education level is low. It’s too low, it’s like a local warlord, he has skills, if you want to say how much skill there is, it’s just a larger-scale bandit at most.”

Gan Fengyi wanted to laugh, if Huang Jiacai was said to be a bastard with low vision, she wouldn't believe it if he killed him.

"He thinks that he can gain some benefits by taking advantage of the conflicts between our companies, but he doesn't know that his cleverness is misunderstood by his cleverness. This can only gain temporary benefits. Once we get serious, they will only die. I will I don’t understand, we offered a price of 20 billion, but they still don’t surrender, they still want to procrastinate and sell it, no matter how high the price is, can they afford it?” Hans was full of confidence.

"Manager Gan, I won't waste your time. Once the ban is activated, the South China region will be the most intense battlefield. Your task is very heavy. With Manager Gan's talent, I always thought that the sales director of the Asian region would be the most suitable for you. , I will nominate to the headquarters, I hope you will not disappoint me." Hans felt that it was time to leave City G, as there were still many things waiting for him to deal with the China headquarters in Shanghai.

"Shall I send you a car to take you to the airport?" Gan Fengyi was polite and thoughtful.

It is the responsibility of each branch to receive the boss of the headquarters. Gan Fengyi ordered his subordinates to arrange a vehicle, and then sent Hans to the first floor of the office building. The commercial vehicle was already waiting on the first floor.

Before leaving, Hans emphasized again that he would help Gan Fengyi win the sales director in Asia.

Back in Shanghai, Hans convened a high-level meeting as quickly as possible. In the secret meeting of the core senior management, Hans issued a ban on Ruixing.

He has been planning this plan for a long time, and now he can finally implement it.

"Terminate all patent authorizations to Ruixing!"

"Notify all manufacturers that have cooperated with Johnson & Johnson to terminate any business cooperation with Ruixing, and let them choose between Johnson & Johnson and Ruixing."

"Manufacturers who cooperate with Ruixing but not Johnson & Johnson, tell them that as long as they refuse to cooperate with Ruixing, they can immediately become partners of Johnson & Johnson and obtain huge orders."

"Initiate a patent lawsuit against Ruixing on the grounds of breach of contract and infringement!"

"Gather our friends from the media to catch the negative news of Ruixing. The focus is on the rough imitation products and poor technology. It is better to collect some cases of broken steel plates and nails to give people an impression that Ruixing is synonymous with imitation and inferior products. It’s best to remind people of low-end, low-quality, and plagiarism when you mention Ruixing.”

"Notify some key raw material manufacturers that we will buy out all their supplies, such as high-strength lines for sports medicine. The core product they started with is sports medicine products, and we will completely block it from the raw materials."

"Let the headhunting company act secretly, dig Ruixing's R & D and sales team with three times the salary, heavyweights, no matter the cost, especially that Chen Zhi, who is the core figure of their R & D, no matter the cost, dig them here, in addition to salary, you can also promise to assist immigrated to the United States."

"Contact the orthopedic professors who I work closely with and let them help us deal with Ruixing academically."

"Contact Medtronic, Zimmer Biomet, Smith Nephew, it is our common enemy."

"Public attacks on Huang Jiacai, focusing on his superior history, portrayed him as an ungrateful, despicable villain who stole the company's control."

"Spine external fixator, after our investigation, there was a case of infection, postoperative suppurative infection, and the fear of this complication was enlarged. The time from project approval to clinical trial of this device is very short. Grasp this point and shape Become a hastily launched, dangerous half-finished product, and make people believe that this is a backward product that steals our face."

"Everyone, the ban on Ruixing is a resolution unanimously passed by the headquarters. The headquarters has analyzed the materials I brought in detail. After repeated arguments and discussions, they have decided to accept my suggestion. If they cannot be acquired, they must be blocked. Therefore, this time We have to be successful, and as far as the money is concerned, I think headquarters has more foresight than us. It is better to spend a sum of money to solve the problem now than to grow the enemy into a giant in the future."

(End of this chapter)