Wanli Xinming

Chapter 54 Commentary
Feng Bangning heard what Yao Hongmo said, and quickly replied: "I was born late, how can I do something like that? The boss is serious."

Yao Hongmo took out a book from the stack of books on the big case. It was thin, only sixteen open, and the binding quality was poor. He threw it on the ground and said, "Is this "Yue Fei Biography" printed by your family?"

Feng Bangning bent down to pick it up, glanced at it and replied: "My lord, this is volume No. 16 of "The Legend of Yue Fei". It was printed by a small bookstore. I dare not incite adultery or robbery. They are all serious texts."

Yao Hongmo sneered and said, "Now this Shilin is making a fuss, and the posts seem to be coming. They all say that your printing book shop tramples on gentleness. This old man bought it to take a look. It's a true comment."

It turns out that the Qingliu Printing Bookshop, which opened last year, also does woodblock printing, and prints some collections of scriptures and history, examination papers, poetry collections and words, etc., but it is only used as a facade.

The main business turned out to be pocket books printed with movable type.Feng Bangning attracted a group of Dongfang who had no food to eat in Nanjing City, gave an outline and gist, and wrote a commentary for storytellers.

The storyteller is also called Bo Junren, which means Bo Jun smiled.This profession originated in the Song Dynasty. It is a form of oral performance art. At the beginning, storytellers from all over the world told stories in their own local dialects. , with singing songs in the middle, and very few long stories.

In the middle and late Ming Dynasty, there were already professional storytellers in various places, and they no longer sang songs.But the content of storytelling is still mostly short stories and medium stories.Even if we talk about "Three Points" (Three Kingdoms) and "Journey to the West", most of them are taken from one paragraph, and there is no long-form interpretation.The formation of long storytelling and commentary was roughly in the late Ming Dynasty, and the completion should be in the late Qing Dynasty and the Republic of China.

After the opening of the Qingliu Printing Bookstore, some people were organized to write a dozen long-length commentaries such as "Yang Family General", "Yue Fei Biography", "Ming Ying Martyr", etc. in a short period of time - the beginning.There are not even half a sentence of poetry and poetry, they are all written in vernacular, dozens of thin pages, only five or six times, and they are given to storytellers in Nanjing for free.

As a result, within a few days, the city of Nanjing became a sensation.The storytellers are all in tears. This Qingliu Printing Bookshop is really the living ancestor of our storytellers. These comments are so popular!Not to mention the high wages in restaurants and teahouses, the rewards are like raindrops on lotus flowers, and the income of storytellers tops the past five or six days.

This book was also a sensation.The plots of these comments are tense and exciting, and most of them are a climax. Unlike popular novels and words on the market, the stories are generally not painful or itchy, and they are full of useless rhetoric and poetry, and the dry goods are not as much as the authors show off.All in all, a big four forks - cool, you can't stop listening to a paragraph!
Those who have listened to the first five or six episodes several times want to know the next episode.After inquiring about each other, Qingliu Printing House has a sequel for sale.All of them came one after another, almost smashing the front of the bookstore.

Feng Bangning followed Feng Bao's instructions and took the path of small profits but quick turnover.Although there were not many typos in the printed commentary, the paper was very poor, the odor from the ink was on the nose, not to mention the binding of the cover.

Although it is very different from the ones printed by mainstream printing houses, it is cheap!A book of "Yue Fei's Biography", the second volume of five cents, adds an illustrated loose-leaf for ten cents.Although the number of words is small and the chapters are limited, paper is still expensive in Luoyang.It even gave birth to the first batch of scalpers in Daming. Some people actually bought the sequel in the hands of scalpers with a penny, just for a sneak peek.

Qingliu Printing House became an instant hit, and each printing house looked hot and couldn't help but make small calculations.Before and after the Spring Festival, pirated copies appeared on the market.The funny thing is that the printing quality of this pirated book is not known how much higher than the original version. Although the price is higher, the Svens are still willing to buy the pirated clean book - referred to as the "clean book", rather than the original "gross book" .

Unfortunately, within a few days of the pirated editions, these bookstores all suffered bad luck. They were either seized by the judicial department for selling small yellow books, or they were harassed by local gangsters, and even some of them were caught in a fire. All of them suffered heavy losses.

At this time, the Southern Publishing Industry of Daming knew that Qingliu Printing Books had a great background and could not be provoked.

Nanjing was the southern focal point of the empire, the economic, cultural and political center.This printing house is rooted in Nanjing. I don’t know who it is. It has spread its sales channels all over the country within two months, and the farthest ones are sold to Guangxi, Fujian and other places. Yao Hongmo heard that Feng Dong’s family moved money every day. Soft bone and numb hands.

This bookstore and the mainstream bookstores take a different path. Although those bookstores are jealous, they do not hurt the fundamentals.After the comments came out, it was the jobs of many Nanjing scholars.These people are not successful in their careers, either as the emcee of ceremonies, funerals and weddings to earn some extra money, or they write poems and novels to print books for profit.This market was swept away by the Qingliu Printing Bookstore, who would look at those so-called elegant and condescending works.

The various bookstores were deterred by the methods of Qingliu Bookstore and did not dare to resist.However, these scholars have no scruples, and they can't help calling friends and companions, and regard Qingliu Bookstore as an enemy.

First, he denounced them in various literary societies, saying that the books printed by Qingliu Bookstore were "insulting and gentle, full of fishy smells, and only worthy of being sold to merchants and pawns, and the likes of leading cars to sell pulp" and so on.

Over time, several so-called "leaders" of the so-called students in Nanjing who made a name for themselves and sold the law to raise friends also began to notice this.They found Feng Bangning, all with their nostrils up, and asked Qingliu Bookstore to sponsor some "literary associations".How could Feng Bangning take them seriously and almost threw them out.

In fact, Feng Bangning was used to being flattered in the past, and he really didn't know how powerful these scholars were.In the middle and late Ming Dynasty, a large number of scholars had degenerated into "literary gangsters".They call friends and lead companions, form partisans; fabricate ballads and litigate lawsuits.He prides himself on his blunt remarks that benefit the world, but he speaks falsely to gain fame; he threatens county officials by rushing to slander and slander them.Within the public gate and Shilin, an overwhelming force was formed.

Because they control school management and Shilin evaluation, and "culture and education" is a very high item in the assessment of local officials, officials easily dare not offend them, so as not to be notorious by them - the result is a vicious circle, and some small places are even punished by These people control the local government, and the local officials either act as puppets or join forces with them.

Seeing that the bookstore didn't take them seriously, how could they let it go?Inevitably, they encouraged a clear discussion, those who were incompetent would post them everywhere, and those who were capable would throw films and papers everywhere.First Yingtianfu, then Nanjing Punishment Bureau, were held down by Feng Bao.

Yao Hongmo has frequent contacts with Nanfang Shilin, and he has heard a lot of rumors recently.He prided himself on being clean, and he paid more attention to the printing and cultural industries. He was considered to have had more contact with these people among the senior officials in Nanjing.Therefore, he received many requests to help him clean up the Qingliu Bookstore.

But he was in Taichang Temple at that time, and the publishing industry was not under his control.He lashed out at Qingliu Bookshop on different occasions, but it didn't work.Later, for some unknown reason, he was searched for Xiao Guo, and he played a book, which was lowered by half a grade - at this time, he didn't know who was going to clean him up.

After he arrived at the Guozijian, the matter had developed to the point where many student leaders in the Guozijian were making a fuss and asking the local government to seal the Qingliu Bookstore.Ying Tianfu sent a letter over and asked him to strictly control it, not allowing students to harass the place and entrusting him with official affairs.

When Yao Hongmo saw Yiwen, he was half-dead.He went to Ying Tianfu theory by himself, intending to open eyes to the students of Guozijian.Yingtian Prefecture Yin Yang Cheng was originally a political envoy in Guangxi, and he looked down on him, and only gave him a few hacks.

Yao Hongmo couldn't get to the point, he could only get sullen.As a result, within a few days, Li Xiushan's letter arrived, and he said it very politely, that is, let Feng Bangning come to see him, and ask him to save face.Only then did Yao Hongmo know that the Qingliu Bookstore was covered by Li Xiushan, and when it came to his own demotion, he took a breath.

Yao Hongmo wanted to see Li Xiushan himself to explain that first, Li Xiushan might not meet him;He had no choice but to see Feng Bangning as the honor of the fourth rank, and wanted to take the opportunity to say a few words to him and turn over the previous chapters that he had suppressed Qingliu Bookstore.

Feng Bangning knew that this group of people was very powerful, and he was scolded by Feng Bao a few times, so his attitude was extremely low.Not to mention the sound of kowtow, Yao Hongmo put on an air and threw the book on the ground just now, and he was also suffering.

Hearing Yao Hongmo's comment on Yue Fei's Biography as insulting and gentle, Feng Bangning laughed dryly when he heard the words: "Sir's comment. I haven't read the book for a few days when I was young, but I just like to hear and see some happy and grudge stories, so this book is a bit vulgar. "

Yao Hongmo listened to the words "pleasure and enmity", and hurriedly put away the sourness and arrogance on his body.Leaning halfway, he said with a warm smile: "What a 'pleasure and revenge', what Feng Dongjia said is very good. Although this official is a scholar, I am also very fascinated by a person who is a chivalrous person and a generous and elegiac. Haha!"

(End of this chapter)