Countercurrent 1982

Chapter 699 OEM Enterprises
Duan Yun personally received the merchants for a few days, and felt that Zhang Xiulan was already familiar with his sales routine, so he let her receive the merchants alone, while he started other work.

In fact, relatively speaking, Zhang Xiulan is also very talented in sales. He is also pretty, and his speech and behavior are more friendly, so even without Duan Yun by his side, Zhang Xiulan can handle these customers with ease.

It is said that Zhang Xiulan is the chief of the sales department of the labor service company, but in fact the sales department of the labor service company does not have any work at ordinary times. The main reason is that the labor service company has transformed into a foreign trade enterprise and passes the Canton Fair twice a year. Fighting for international orders with some other national-level exhibitions, we don’t intend to target domestic customers for the time being, and dealing with these foreigners mainly depends on Duan Yun, who is very good at English, so the current sales department is just a decoration, which is useless at all. Zhang Xiulan was transferred to the electronics factory to engage in sales, which can be regarded as giving full play to her talents.

Judging from the current situation, since the broadcast of the CCTV advertisement, Duan Yun's factory has no shortage of orders, and even the delivery date of the orders signed in the past few days has been delayed to two and a half months. When merchants come to buy products, I am afraid that the production tasks for one year will be full.

However, the market is changing rapidly. Considering that there is no such thing as a patent in China at present, with the hot sales of Tianyin subwoofers in the market, there must be a large number of electronic factories in China imitating their products. predictable.

Therefore, Duan Yun plans to invest a lot of manpower, material resources and funds to establish a comprehensive sales and after-sales service system step by step across the country. On the other hand, he intends to increase the production capacity of speakers as soon as possible. Duan Yun must increase production and speed up supply to suppliers, so as to avoid being taken advantage of by other manufacturers in the same industry due to the long delivery cycle and taking away orders that should belong to his own factory.

But for now, the production speed of Duanyun Electronics Factory is close to the upper limit. Even with the cooperation of the other three local electronics factories, the production capacity cannot be increased too much.

For this situation, the best way is to subcontract the product order and provide design and technical support on your own side. After the product passes the inspection, you can sell it with your own Tianyin brand.

There is a danger of technology leakage, but in fact, as long as they have strong sales and after-sales service channels and the brand effect of Telling Audio, even if other factories can produce products, it will be difficult to sell them in large quantities in the short term.

Brand is the cornerstone of an enterprise. Duan Yun currently relies on 60 yuan in CCTV advertising fees to make his products well-known in China. It is precisely because of this that he can obtain a large number of orders now, while other factories Even if the quality of the products produced is better than Duan Yun's Tianyin Audio, it is difficult to obtain a large number of orders without being well-known.

Moreover, the speakers of Duan Yun Electronics Factory will gradually upgrade their products. When the other party has mastered the production technology of their factory and is ready to cut prices to compete in the market, Duan Yun has already produced the second or even third generation with better quality. , cheaper products.

In addition to speaker products, Duan Yun also plans to produce trendy and fashionable products such as walkmans if the factory has strong funds and sufficient technology accumulation in the future. In addition, there are products such as VCD game consoles. Duan Yun can also try to develop .

All in all, Duan Yun will not be hanged on a tree. The products of the enterprise must be ahead of the times. Only in this way can the enterprise last for a long time and have considerable development power.

As for the product subcontracting of the electronics factory's serious shortage of production capacity, Duan Yun plans to find a new cooperative enterprise.

At present, the three electronics factories in Daxing have signed long-term subcontracts with Duan Yun Electronics Factory, but generally speaking, these three electronics factories are small in scale and their production capacity is very limited, which is far from meeting the production volume of Duan Yun's current order.

At first, Duan Yun planned to find electronic factories in places around Daxing, such as Yangquan, Shuozhou, for subcontracting. However, during the Chinese New Year, he visited the directors of three electronics factories in Daxing. After learning about the current situation of the electronics industry in Shanxi, Duan Yun found out that It's not as simple as he thought.

The main reason is that Shanxi has never been a province with a well-developed electronic and electrical industry. In addition to the three electronics factories in Daxing, Shanxi also has two large state-owned electronics factories in Taiyuan, the provincial capital, Taiyuan Electronics Factory No. [-] and Taiyuan Electronics Factory No. [-]. In addition, the electronic factories in other cities in Shanxi are very small in scale, and some are simply small workshops with a dozen or dozens of people. The equipment and technology are backward, and the production capacity is even lower. There is not much output at all, and it may not even be as good as Duan Yun's previous small workshop.

As for the two large electronics factories in Taiyuan, which have relatively strong capital and technology, it is very unlikely that Duan Yun will seek cooperation with each other. Besides, the two factories in Taiyuan are said to be doing well, so there is no need to "self-depreciate" to "work" for a small electronics factory like Duan Yun.

On the other hand, there is a system issue. The two electronics factories in Taiyuan are both provincial-owned enterprises, and their products are all purchased and sold. Unless the leaders of the provincial department nod and agree, it is impossible to cooperate with Duan Yun. In fact, it is even Daxing. These three electronics factories, without the support of the Municipal Bureau and Ruiyang, would not have been able to produce products for Duan Yun.

Unable to find a partner in the province, Duan Yun could only look across the country to find cooperative manufacturers.

After much deliberation, Duan Yun finally decided to find a cooperative manufacturer of Tianyin subwoofers in the south.

Now that the Shenzhen Special Economic Zone has entered the fourth year after its establishment, the entire special zone is undergoing rapid changes. High-rise buildings have sprung up, and various factories and enterprises have also been established rapidly, and even formed a scale. There are many of them Electronics Factory.

These electronics factories are adjacent to Hong Kong. Many factories have Hong Kong capital background, strong capital and technology, and labor-intensive. Other inland cities are much more convenient.

Duan Yun’s current logistics and transportation costs for sending products from the factory to the south are relatively high, and it is not easy to deal with the iron boss, and the products are often not delivered on time. On the other hand, a lot of costs can be saved.

(End of this chapter)