Countercurrent 1982

Chapter 664 Advertising Contract
That night, Duan Yun and Cui Jian drank so much that Duan Yun didn't go back to the hotel at all, but slept directly in their dormitory.

On the second day, Duan Yun and Cui Jian were planning a short TV commercial together.

The BJ Symphony Orchestra usually performs in the afternoon and evening, and the morning is the rehearsal time for the musicians. As the third trumpet player of the orchestra, Duan Yun and their team arrange their own time to practice their instruments. In a classroom next to the Symphony Orchestra Theater is where Cui Jian and the others usually practice their instruments.

What Duan Yun meant was that he wanted to use "Girl in the Flower House" as the background song of his short commercial, but he definitely couldn't follow the original rhythm, because TV commercials are generally divided into 15 seconds and 30 seconds, and most commercials are so long. Of course, there are about 1-minute advertisements, but the price is absolutely sky-high, and it is unlikely that CCTV will sell such a long-term advertising space to a private company like Duan Yun.

It is not an easy task to shoot a successful 30-second hard advertisement. It requires a strong sense of rhythm, but also promotes the product in place, and there must be a lot of attention to the arrangement of lyrics and performance actions.

After rehearsals and rehearsals, Duan Yun kept putting forward suggestions for improvement. Although he is not good at music, as an audience, he can still put forward some good suggestions.

For a hard advertisement to be effective, it must attract people's attention. Fortunately, Cui Jian's team is versatile, good at musical instruments, and good at dancing. As long as there is good creativity, technical aspects are not a problem.

In the end, Duan Yun temporarily gave up using the song "Girl in the Flower House" as background music, and replaced it with extremely stronger Michael Jackson's music.

Duan Yun listened to the tape recorder repeatedly, and selected a piece of music with the strongest rhythm from Michael Jackson's "Creepy", and then asked Cui Jian and others to wear very trendy clothes and dance a "moonwalk". It is "Tianyin subwoofer, the melody of the new era.".

A good commercial is the same as a good movie script, it is developed little by little. Anyway, Duan Yun’s advertisement in CCTV has not been approved yet, Cui Jian and others still have a lot of time, and they can further improve and perfect this TV commercial. Finally achieved a very good effect.

For a whole day, Duan Yun and Cui Jian rehearsed together, ate and drank together, and did not return to his hotel until very late.

On the morning of the third day, Duan Ren came to the gate of CCTV again as scheduled.

Seeing Qin Changchun riding a bicycle to the door, Duan Yun immediately went up to meet him.

"Director Qin!" Duan Yun greeted with a smile on his face.

"Don't block the door and step aside." Qin Changchun winked at Duan Yun, and the two walked aside immediately.

"Director Qin, about our factory's advertisement..." Duan Yun asked.

"About your electronics factory wanting to advertise in Taiwan, the leader has already agreed..."

"Great!" Duan Yun was overjoyed upon hearing this.

"However, because you are a private enterprise, the advertising fee is higher than that of a state-owned manufacturer..."

"how much is it?"

"Tai Li means that a 30-second advertisement is 60 a year, and I don't know if you can accept it..."

"60 is 60!" Duan Yun said without hesitation.

The advertising fee of 60 yuan is indeed absurdly high in the past two years, but in Duan Yun's opinion, it is definitely worth the money.

In addition, CCTV is not a vegetable market, so it is impossible to ask for a price, and it is an exception that someone is willing to give you this kind of private enterprise advertising space, so Duan Yun directly agreed to this price.

"Can your factory really afford the advertising fee of 60 yuan?" Qin Changchun asked in surprise.

The figure of 60 is definitely a huge sum of money in these years. Even if a large state-owned enterprise can spend 60 to advertise on CCTV, it is rare. Originally, Qin Changchun thought that Duan Yun would retreat in spite of difficulties, but Duan Yun This kid actually accepted the price without frowning, which made Qin Changchun feel a little inconceivable.

"Director Qin, don't worry, as long as you are willing to help our factory advertise, even if our factory sells everything, it won't lose a penny of the advertising fee!" Duan Yun said with a raised brow.

"Since this is the case...then you should prepare the money. The money must be paid in full before next Wednesday, and the relevant contract will be signed at that time. If the deadline has passed, it will be hard to say..." Qin Changchun said .

"I'll go back to Daxing to get the money right now, and I'll come to Taili again before Wednesday." Duan Yun said.

In this era, bank transfers are not an easy task, because the intra-bank system and inter-bank system are extremely imperfect these days. Early bank remittances are divided into letter transfers and wire transfers, which are all completed by post offices.

But the amount of 60 yuan was really too big, and Duan Yun didn't have a place or manpower to receive the remittance on BJ's side, so he had to go back to Daxing Bank to withdraw the money, and then bring the cash to BJ.

"Then you should hurry back and prepare. I'll greet the leaders of the stage right now. As soon as you come over, the contract can be signed immediately." Qin Changchun settled down.

"Okay, then I'll go first." Duan Yun waved to Qin Changchun, turned and left.

That afternoon, Duan Yun took the train back to Daxing.

After returning to the factory, Duan Yun first inspected the production of the labor service company and his own electronics factory. After seeing everything in the production on both sides, he immediately took Yu Shulan to the bank to withdraw 60 in cash.

It took Duan Yun two suitcases to put all the 60 in cash into it.

In order to ensure the safety of the cash, Duan Yun brought his apprentice Er Hu and 8 security guards from the electronics factory to BJ again.

After arriving in BJ, Duan Yun got off the train and rushed to CCTV that afternoon.

Qin Changchun received Duan Yun again. In a conference room of CCTV, Duan Yun and the director of the advertising department signed an advertising contract for the Tianyin subwoofer in 1984. Duan Yun exchanged the 60 in cash he brought for a paper contract.

Both Qin Changchun and Duan Yun's apprentice, Er Hu, couldn't understand why Duan Yun used such a large sum of money to advertise, but things had come to this point, and it was impossible to refund the money.

After the contract was signed, Duan Yun took Qin Changchun and a few people with him to the Moscow restaurant to celebrate the victory that night, during which Duan Yun met Cui Jian and the others again.

After learning that Duan Yun wanted to recommend them to appear in TV commercials, Qin Changchun said that he could help Duan Yun contact the photographers of BJ TV station. As long as Duan Yun paid enough relevant fees, they could help Duan Yun shoot TV commercials.

(End of this chapter)