Countercurrent 1982

Chapter 657 Printers

Qin Changchun's words are very clear, that is, even if Duan Yun Factory's advertising on CCTV can be approved by the superiors, the advertising fee may be astronomical.

Generally speaking, although the township enterprises in the early 80s sprung up like mushrooms after rain, their overall strength was still very weak, and some of them could even be said to be just small workshops. In comparison, this is a common perception among Chinese people.

Of course, there are some township enterprises that have advertised on TV, but those township enterprises can only advertise on local TV stations, radio stations and newspapers. It's also something they can't afford. In fact, not to mention township enterprises, 40 yuan in advertising fees is not a small sum for many large state-owned enterprises.

To put it bluntly, if Ruiyang hadn't written a letter of introduction to find Qin Changchun this time, Qin Changchun wouldn't even waste a little time receiving Duan Yun.

"As long as Director Qin can help me talk to the leaders of the station, the advertising fee is not a problem, and we can accept it if it is more expensive." Duan Yun said to Qin Changchun sincerely.

In Duan Yun's view, even if CCTV asked him for 100 million yuan, Duan Yun would pay the money.

Because Duan Yun understands that the current domestic state-owned enterprises have no sense of market competition. Their products are all purchased and sold by the state, and there is no need to advertise. Therefore, the advertising expenses of CCTV in the past two years have been seriously underestimated, not to mention Duan Yun. Whether it can achieve the brilliance created by Yanwu Group with its CCTV advertisement, but as long as this advertisement is published, the advertising fee he paid must be guaranteed.

"Your tone is not small..." Qin Changchun glanced at Duan Yun with a smile, and then said: "Okay, since you are so determined, then I will help you talk to the leaders of the station later, and you Are you in BJ all day?"

"If I need to wait for news, I can stay in BJ for a few more days." Duan Yun said.

"That's good." Qin Changchun nodded, and said to Duan Yun: "How about you come to Taiwan the day after tomorrow, and then there should be news of whether this matter can be completed. If everything goes well, you will have to wait until the end of the year Come to BJ again, bring funds and sign a formal advertising contract with Taili, if the advertising fee is not in place within the specified time, the contract will be canceled automatically, I want to remind you..."

"Understood! Thank you Director Qin!" Duan Yun said gratefully.

"Then you can go back first, just remember to come here the morning after tomorrow."

"Okay, then I'm leaving." Hearing this, Duan Yun was about to get up and leave.

"By the way, there is one more thing..."

"whats the matter?"

"Tell Ruiyang to treat me to dinner next time he returns to BJ!" Qin Changchun said with a smile, got up and left the reception room...

……

After Duan Yun left CCTV, he immediately took a bus to BJ Zhongguancun.

Although it was only two months since the last time he came to Zhongguancun, Duan Yun was somewhat surprised by the changes here.

As 1984 approached, Zhongguancun became more and more prosperous, crowded with people, shops and buildings on both sides hung various conspicuous signs, and there were far more cars parked in front of the shops than two months ago, and the number of bicycles even The entire sidewalk was blocked, and every few steps someone walked up, selling some electronic periodicals and software floppy disks on the street, which was a prosperous scene.

In addition to the locals, Duan Yun also found that many blond foreigners also appeared here, and some foreigners even stopped at the roadside stalls to pick and choose, trying to use hand gestures and poor Chinese to consult with stall owners to bargain , this scene was very rare in other Chinese cities in the 80s.

The opening up in the 80s was the era of China's ideological leap forward. At that time, everyone was very eager to integrate with the West and quickly bring China into the four modernizations. Among the various propaganda columns for the modernization of science and technology, computers were always out of touch. A symbol that does not open, it appears in conjunction with rocket satellite atomic symbols, etc.

Duan Yun came to BJ Zhongguancun this time mainly to buy a printer that can print Chinese characters, but after walking around Zhongguancun, Duan Yun felt a little disappointed.

It turns out that the printers currently imported in China mainly come from TelevIdeo terminals in the United States and OKI printers in Japan.

The prices of these two printers are 4000 RMB and 2000 RMB respectively.

This price was undoubtedly a sky-high price in China at the time, and the performance was even more unsatisfactory for Duan Yun.

It turns out that the print heads of these two printers are composed of 8 needles, and the movement of each needle can be controlled by software instructions. In China, the general printers are character printers, which can only print English letters such as abcd , If you want to print Chinese characters, you need to solve a series of practical problems.

First of all, there must be a Chinese character library so that the printer can really print Chinese characters. In addition, the Chinese character library is not enough. How to input Chinese character articles into the computer is also a problem.

The technical issues here are very complicated. International first-class Chinese characters are arranged according to the order of Chinese pinyin. Considering the workload, developing a pinyin input method is the easiest to implement.

Nowadays, some people in Zhongguancun sell some Chinese card software, and there are also pinyin input method software, but Duan Yun finds that the functions of these Chinese card are not perfect enough, and it is impossible to realize the kind of fast printing of Chinese characters in later generations.

In fact, the mature Chinese character printers in China did not appear until Stone Company was established.

When Stone was first established, its main business was to sell Brother 2024 printers from Japan. At that time, the 24-inch printer officially imported by the Electronics Department and capable of printing Chinese characters was Toshiba’s 3070. The import price was nearly 1000 US dollars, and the sales price was more than 9000 RMB. , and the 24-inch printer of Brother Company of Stone, equipped with Chinese card driver software, only sells for 4000 yuan each, and is very popular in the market because of its cheap price.

So now Duan Yun is actually unable to buy a suitable Chinese character printer in Zhongguancun. If he wants to use a really good Chinese character printer, he will have to wait until the end of 1984, which makes Duan Yun somewhat disappointed.

However, Duan Yun finally spent more than 5000 yuan to buy a Japanese Epson Mp-80 printer. Although this printer cannot print Chinese characters, it can print out computer circuit software design drawings. It is still useful to Duan Yun. It is very large, so that he does not need to spend a lot of time on hand-painting, and directly prints out the drawings through computer design, which greatly improves the efficiency of his new product design.

This MP-80 printer is not heavy. After Duan Yun paid the money, he asked the waiter to pack the printer with a set of ink cartridges and a stack of copy paper in layers, and then left with the newly purchased printer... …

(End of this chapter)