1627 Rise of the South China Sea

Chapter 174 Sales Model

Li Nai dubiously washed his face with the soap, and sure enough, a fragrant smell appeared on his body after using it, and when he touched his face with his hands, it seemed to be much smoother than before washing his face.Washing your face with the soap made from acacia locusts can also cleanse your skin, but after using it, your skin will feel dry, which is quite different from the effect of using this soap.Of course, this is not his delusion, but the credit of the soap research and development team - as long as the glycerin or vegetable oil content in the soap ingredients is increased, the skin will feel smooth and delicate after use.

"Mr. Shi is not deceiving me!" Li Nai couldn't help sighing sincerely.

He Qiang approached Li Nai and sniffed it vigorously, and also praised: "This smell is really good!"

Li Nai asked again: "How long can this fragrance last?"

"If you don't sweat profusely, it's fine for a day or so." Schneider said with a smile: "As long as you use it every day, you can maintain this fragrance for a long time."

Of course, Li Nai understood the meaning of Schneider's words, nodded and said: "If this thing is used frequently, it will naturally be consumed quickly, so you need to buy it again every once in a while. In my opinion, this thing sells well. It is most suitable for women from better families. It’s just that there is only one fragrance, which is unique, but it will inevitably appear monotonous.”

"We have also thought about this problem, so in addition to this fragrance, we have also developed some other products with different fragrances." Schneider snapped his fingers, and someone immediately sent a new sample.

"Look, you two, we have developed a total of nine different scents, and we can guarantee that no one can replicate these scents." Schneider introduced with a tongue like a tongue: "There are both simple and elegant scents suitable for girls. There is a light fragrance type, there is also a passionate fragrance type that mature women will like, and there is a calm fragrance type suitable for men, ensuring that every customer can find the one that suits them.”

Li Nai picked up the samples one by one and smelled them closely, and it turned out that they all tasted different and each had its own characteristics.Moreover, as Schneider said, these fragrances are not a simple scent of some kind of floral or plant fragrance, but a mixture of various fragrances. It is indeed not easy to imitate such a fragrance.

While inspecting the samples, Li Nai calculated in his mind that there are more than 800 households of officials, businessmen and gentry with better family backgrounds in Guangzhou City, and the surrounding area should be as many as [-] households. Thousands of people.If this soap is properly promoted, it can sell [-] yuan a month in Guangzhou alone, and there should be no problem in sales.After being promoted to Fujian, Jiangsu and Zhejiang, the sales volume may be several times that, and this fragrance type is the unique formula of Haihan people, so it is not afraid of being imitated and sold at a low price.

Things are good things, there is nothing to say, but as a businessman's habit, Li Nai still wants to try his best to find out if there is any possibility of further lowering the price.

"The price of this soap is so high, and it is soft and easily deformed. I wonder how you plan to pack it?" Li Nai asked.

Schneider secretly thought that he was a rich second generation, but he saw the only shortcoming of this product at a glance.Although the chemical sector has now produced scented soaps, the paper boxes used to pack them are a problem.This is because the papermaking workshop has just started trial operation, and the craftsmanship in all aspects cannot keep up with the requirements, and it is impossible to make stronger cardboard to make boxes. Second, there is no better printing method, and it is impossible to make a Whiteboard packaging to sell.At present, only ordinary white paper can be used for simple packaging, and it will take time to produce decent high-end packaging.

However, Schneider would definitely not admit this, coughed dryly and said: "As for the packaging, this is our plan. We think that the product of soap can be packaged in Guangzhou, where there are more workers available. , better materials are available, and you can print the name of 'Furuifeng' on the package for sale."

Li Nai's eyes lit up, if he could turn the soap into "Furuifeng"'s own product, even if it was only in name, it would be of great benefit to his family's dominance of the soap business in the southeast coast in the future.It's just that Schneider made such a condition, and it's not easy for Li Nai to smear his face and raise the price.

Schneider is not afraid that "Fu Ruifeng" will monopolize the soap market in the southeast coast because of the naming rights. After all, the production technology is in his own hands. to technology.When the conditions are ripe, Time Travel Group can launch other brands on its own at any time. It is nothing more than a new fragrance and a new packaging. Like the later Procter & Gamble Group, there are dozens of brands of daily chemical cleaning products. It is not difficult to imitate this business model.As far as these business tactics are concerned, Schneider has enough things in his mind to make "Fu Ruifeng" cry, so he has no scruples when offering these preferential terms.

Of course, even if there is no conflict with the distribution area of ​​"Furuifeng", the Transit Group can also develop other markets-such as Westerners who have a lot of body odor and are in need of such things as soap.Although similar soap-making technologies have appeared in the West, there is an insurmountable gap between production and cost between the production of private workshops and the industrialized production model to be adopted by the Future Travel Group. Entering the Western consumer market is only a matter of time. It's just a matter of time.

As for why the Transworld Group did not promote soaps with a lower price and a larger consumer group to "Furuifeng", it is not because the profit of soap is relatively low, but because the current production capacity of the Transverse Group is not enough for large-scale production Soap products.The soap making method of Transway Group does not use natural saponins to process, but to use oil and alkali to make chemical products through a series of processes such as refining, saponification, salting out, washing, alkali precipitation, and molding. The output of oil and alkali It has just become a bottleneck restricting the actual output of soap products.

It takes at least two or three years for the oil crops planted in the agricultural sector to be harvested on a large scale. At present, the oil and fat sources of Chuanchuan Group are mainly divided into three parts. The animal fat taken out after the slaughter of animals, the third is the coconut oil squeezed from the coconuts all over the coastal areas of Sanya.But no matter what kind of oil source, the scale is still quite limited. Excluding the daily consumption of the two 3000 people under the control of the Transit Group, the total amount of oil that can be used for industrial production is not too much.

As for the soda ash needed for making soap, the relevant departments do not yet have the ability to produce it on a large scale.Although the salt used in the preparation of soda ash has been mass-produced, the preparation of ammonia, another important material, requires a large amount of coal.Regardless of whether Qiao Zhiya and the others want to adopt the ammonia-soda method invented by the Belgian Solvay, or they want to directly launch the more sophisticated Hou's combined soda method, they have to count on the early commissioning of the Black Soil Port to ensure that there is enough coal in the base camp. Only for production.

Because of these reasons, the large-scale promotion of high-quality and cheap soap in Ming society may have to be delayed for a long time, but Schneider believes that this is not a bad thing.As far as the production capacity of the Crossover Group is concerned, no matter what kind of foreign trade products it launches, its output will definitely be difficult to meet the needs of the market. Instead of directly producing mass consumer goods, it is better to sell these industrial products as luxury goods first.

Just like the previous strategy of promoting glass stationery, first launch some high-end products with high prices and high prices to lead the consumption trend of the elite in society, and then gradually launch some products targeting low-end consumer groups with the expansion of production capacity .And this top-down consumption trend led by the social elite will also save a lot of time and promotion costs for the Time Travel Group when launching mid-to-low-end products in the later stage.

This marketing method was also applied by Schneider to the promotion of soap. In his design, the sale target of soap is not ordinary people, but people with certain consumption ability and social influence.The consumption habits of this group have always been the envy and imitation of ordinary people. However, due to economic strength, ordinary people cannot afford the products of the elite series. The pursuit of is almost an inevitable phenomenon.Of course, how to realize the differentiation of different series in terms of product specifications and prices, so as to ensure that the high-end market will not be impacted by low-end products, still requires relevant departments to slowly work on research and planning.

After watching the soap, the demonstration of another product, the match, was vivid and intuitive. This kind of igniter that burns when rubbed does not need any explanation at all. Li Nai and He Qiang can understand its function.This thing is much more convenient than the flint and fire tools that are commonly used at present. After Li Nai and He Qiang tried to light a few matches, they were all amazed.

Of course, although things are good, the price will naturally not be cheap. Schneider’s wholesale price for matches is one yuan and fifteen boxes, which is about sixty or seventy yuan a box. The cost of use should be more than a penny.And this is only the wholesale price of the manufacturer. When "Furuifeng" is released, the price will at least double.

However, Li Nai is not worried that this item will not be sold, as Schneider said, there are cheap ways to sell cheap things, and expensive ways to sell expensive things.The cost of manufacturing the item itself is not equal to its actual value. Selling cheap items at high prices is the goal that a business should pursue.Although the matches and soap are not cheap, Li Nai believes that as long as he finds the right method, they can also become a hot commodity like glass stationery.

(End of this chapter)