1928: The rise of giant merchants

First, unite all Chinese auto dealers to establish the "Chinese Automobile Dealers Association", withdraw from the Automobile Dealers Association controlled by Galt, and set up their own business.

Second, in the name of the Chinese Automobile Merchants Association, we objected to the concession authorities' discrimination against Chinese auto dealers and their improper treatment of Chinese auto dealers when drivers violated regulations, but were extremely lenient to foreign auto dealers.

Third, unite all members of the trade association to uniformly register the oil consumption of Huashang Automobile, prompting oil companies to also reduce the preferential price of oil used by Huashang Automobile by 10% (currently, the oil used by foreign companies enjoys a 10% preferential price, but Huashang Automobile has a flat price ).

Fourth, establish an automobile research association to study foreign service conditions and competitive strategies. The "Driving Instructions" written by Ye Luo was published to promote the industry to comprehensively improve service quality and gain competitive advantage.

The above four items are Ye Luo's rectification proposals for the Chinese automotive industry.

In his view, the "dragon-tiger battle" between his Yip's Automobile Company and the American Yunfei Company is also a battle between foreign automobile companies and Chinese automobile companies. It is difficult for him to truly compete with the Automobile Trade Association with his own strength. contend.

All Chinese auto dealers must be united and twisted into a rope, so that they can compete with the powerful foreign auto dealers.

"These four suggestions are very practical. I believe if they spread the word, most Chinese car dealer owners will agree." Zhou Xiangsheng nodded frequently after reading, "And since the second young master bought those car dealers that were on the verge of bankruptcy, The industry has already spoken highly of Er Shaoye, and during this business war between our Ye family and Yunfei, many car dealers are also contributing to help us seize the market and prevent Yunfei from being so arrogant."

"Well, at the concession, I will personally go there and lobby. I just ask for equal treatment. They are still willing to give me this face." Ye Luo arrived so late today just to deal with these trivial matters.

He personally visited the Ministry of Industry and Public Affairs Bureau.

With George and Barton's personal connections, it was much easier for Ye Luo to do things.

Although the General Chamber of Commerce was behind it, Zhang Dingyao and others were leaning towards the Ye family. Now that the Northern Expedition was gaining momentum, the business community did not dare to ignore their voices.

With the backing of the Chinese automotive industry, this arena battle will be relatively easy.

"The following is a revised strategy I wrote overnight based on the current situation of Ye's Automobile Company. Fourth Master, you don't have to worry, just take care of it."

Ye Luo said with a smile, letting them check with confidence.

With his words, Tan Si stopped being polite and gathered around with Huo Tingen, Chen Zhen and others to watch the revision strategy written by Ye Luo.

Now that it has been decided to face the Automobile Dealers Association's insidious tactics head-on, internal reforms are essential.

A good way Zhou Xiangsheng can think of is to increase the number of "black cars and carpools" and reduce the tipping amount for drivers from 10% to 5%. This part of the loss will be borne by Ye's Automobile Company itself, in order to increase the competition of his own car dealership. force.

After all, it's still the same price war approach.

However, the modification strategies written by Ye Luo basically have nothing to do with price.

This surprised and shocked everyone.

"I got a lot of money from the Labor Federation some time ago, and with the hot sales of the Chevrolet 490, I saved nearly a million dollars, but I had people change it all into US dollars, and I kept it in my account for the time being. "

Since Ye Luo returned to Shanghai, all the money he earned, whether it was from the automobile industry, Fengming Tower, Liangyou Pictorial, or the Chinese Advertising Company, was converted into U.S. dollars and deposited in Citibank without touching a penny.

In addition to the large amount of U.S. dollars that Ye Chen had exchanged this time, he still had no intention of moving it and deposited it into his account again.

No one could understand his operation.

"All the company's expenses now come from my personal savings and the Ye family. But now it seems that the money is almost not enough."

Ye Luo didn't have much working capital, plus he had to pay loan interest from Citibank and the continuous investment from charity foundations. In the past few days, he had finally used up all the money he could use. Not much left.

"During the day, I went to several banks, but no foreign bank was willing to lend me money. The only one who lent me a helping hand was President Chen Guangfu of Shanghai Comprehensive Savings Bank. He loaned me 50,000 yuan in the name of the bank and also lent me 50,000 yuan in the name of a private person. I have 10,000 yuan, a total of 60,000, which is the only money I have on hand."

Ye Luo didn't hide anything.

Everyone pursed their lips in disbelief when they heard that the second young master, the dignified leader of the four young masters in Shanghai, was actually in such an embarrassing situation.

"Everyone, I have put a lot of thought into this revised strategy. Once implemented, the disadvantage will definitely be reversed. If you are willing to help me, please lend me some oceans. Ye Luo is grateful."

He stood up and bowed slightly.

Seeing how formal he was, the little Ah Qiao beside him also followed suit and followed suit.

"Second Young Master, what are you doing!" Huo Ting'en quickly stood up and returned the greeting, "You are the pride of our Chinese business community. Now you are in trouble and are being persecuted by foreigners with no way out. We, the Jingwu Sports Association, will do our best to help you!"

"Yes, by doing this, the second young master, are you treating us as outsiders?" Lin Zhenbin and the other two also stood up and hurriedly returned the greeting.

Tan Si did not make a statement immediately, but carefully read through the lengthy revision strategy.

First, open new branches. More than ten branches have been opened on major road sections across the city, and an agreement has been signed with the train station: as an exception, a front store of Ye's Automobile Shop will be set up in the train station, so that cars can drive directly to the platform to drop off and pick up passengers.

Second, give lots of gifts. If you take a taxi from Ye's Automobile Dealership on a regular basis, you will be given a green rice bowl with "40000" printed on it; during holidays, etc., the dealership will distribute calendars, teapots and other daily necessities everywhere. Of course, these gifts also have "40000" on them. Number.

Third, increase the publicity of corporate entities. Produce billboards with "Yip's Automobile Shop" printed on them and neon signs that glow at night near major landmarks. Advertisements for Yip's Automobile Shop have been published in major newspapers and periodicals for a long time, and advertisements have also been printed on the cover and spine of the phone book.

Fourth, wear uniforms. The uniforms and hats of all drivers in the company are no exception. They are also required to have the company name and reservation number printed on them.

Fifth, undertake a large number of wedding and funeral services. Mobilize employees to quickly send people to contact you at the address based on the obituaries and good news published in the newspaper, introduce the fleet services in detail, and provide preferential prices.

Under the five core modification strategies, there are densely detailed implementation plans, plus the passenger service experience that Ye Luo has repeatedly emphasized before, covering almost everything they can think of.

These things don't seem too strange, but being able to think them out overnight and list them in such detail is not something ordinary people can do casually.

Since getting to know Ye Luo, Tan Si has clearly felt that his business concepts and abilities far exceed those of all businessmen in Shanghai and are self-contained and ahead of the times.

Not to mention whether these methods can turn defeat into victory, but as long as they are implemented in the long run, Tan Si believes that the rise of Ye's Automobile Company is only a matter of time.

He is also a businessman, so naturally he will not miss such a good investment opportunity.

"I think this is feasible. As much as the second young master wants, just ask." Tan Si responded very domineeringly.

Ye Luo was not polite. He had already asked someone to calculate the recent expenses required by the car dealership, and the amount was quite large. Then he called some trustworthy Chinese businessmen and asked them to contribute money.

"I will take whatever the fourth master can provide. The interest will be paid and the dividends will remain the same." Ye Luo also responded to his help with pride.

He no longer cares how much it costs.

As long as he can defeat Yun Fei in this "fight between dragon and tiger", he will dominate Shanghai's automobile industry. The money he loses can be doubled in the future. More importantly, it can build confidence in other Chinese businessmen. Foreigners are not invincible. .

It can also make Jinling make up his mind to rectify the business community and give Chinese businessmen and domestic products a good development environment.

Using this little money in exchange for countless future benefits, the rebirth of the Ye family, and the prototype of Ye Luo's own business empire, is really a good deal.

As for why not the user has a dollar on his head.

Ye Luo is still waiting for the dollar exchange rate to fluctuate next month and use the difference to make a huge profit from Citibank.

As long as you survive the present moment, the sea will be wide for fish to leap, and the sky will be high for birds to fly!